Everything you got to know about effective internal communication in an organization such as the challenges, benefits, steps, importance, types, definition, tools used, examples and more. Hope you find it useful. This presentation was done for a seminar in business communication.

1. EFFECTIVE INTERNAL
COMMUNICATION
Abirami GB

2. INTERNAL COMMUNICATION
➢ It is defined as..,
➢ “The way organizations and employees share information and ideas with each
other.”
➢ Inside an organization.
➢ Two way channel form of employee engagement.
➢ Takes place across all levels and organisational units.
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3. TYPES..,
INTERNAL COMMUNICATION
Vertical Horizontal/Lateral Formal Informal
Grapevine
Upward Downward
TYPES OF IC
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4. IMPORTANCE OF EFFECTIVE INTERNAL
COMMUNICATION
■ To ensure transparency across multiple departments.
■ To have uniform objectives and vision.
■ To improve HR practices.
■ Tool to celebrate and motivate employees.
■ Optimal level of employee engagement.
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6. 6 STEPS FOR EFFECTIVE INTERNAL
COMMUNICATION
1. Assess your current strategy.
2. Planning a new strategy.
3. Define your audience.
4. Approval from all teams.
5. Choose and define tools.
6. Evaluation
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7. BENEFITS OF EFFECTIVE INTERNAL
COMMUNICATION
֎ Employee
engagement.
֎ Cohesive company
culture.
֎ Defined goals.
֎ Customer satisfaction.
֎ Crisis handling.
֎ Enhance
transparency.
֎ Increase productivity.
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8. INTERNAL
COMMUNICATION
CHALLENGES
► Lack of feedback.
► E-mail overload.
► Overall lack of
communication.
► Device chaos.
► Language barriers.
► Overload of irrelevant
information.
► Lack of respect at times.
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9. HOW TO IMPROVE INTERNAL
COMMUNICATIONS?
Encourage sharing,
feedback and
dialogue.
Have managers lead
by example.
Get employees to
buy-in.
Make objectives and
goals public.
Use online tools
instead of meetings.
Make
communication a
regular process.
Survey employees. Listen
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10. METHODS & TOOLS OF INTERNAL
COMMUNICATION
♦ Memos
♦ Telephone
♦ Report
♦ Notice board
♦ Face-to-Face discussion
♦ Questionnaire and survey
♦ Fax
♦ Intranet
♦ Suggestion boxes
♦ Posters
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11. Continuation..,
♦ Video
♦ Intranet
♦ Mobile apps
♦ Screensavers
♦ Gamification
♦ Blogs
♦ Podcasts
♦ Newsletters
♦ Social media
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12. .
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