A study on the different website communication in different companies ,their strength, weaknesses and suggestions. Companies like Nestle, Bata, Hindustan Unilever limited, JBL have been taken for this study for analyzation. Hope you find it useful.

1. A study on the effective website
Communication of different Companies
Abirami G B

2. INTRODUCTION
A website communication with audience is now
necessity for a company.
If you have a company and do not have
website, you are probably losing a number of
great opportunities.
The purpose of this report is to highlight the
strengths and weaknesses with
Respect to the website communication of four
companies across the globe.
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3. 3
These are the companies we’ll be looking
into in this report,
1) Nestle
2) Hindustan Unilever
3) Bata
4) JBL

4. NESTLE
Founded in 1905 as a result of a merger of Anglo-Swiss
Milk Company, Nestle was first formed by Henri
Nestlé in 1866.
Strengths:
There is attractive pictorial representation of the
upcoming products.
Latest Press releases pertaining to Nestle are given in the
homepage itself.
Weaknesses:
 Lack of proper information during critical times.
Suggestion:
Latest news and updates need to be posted at the top or
mid-section of the homepage to catch the customer’s
attention.
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5. Hindustan Unilever limited
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 Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer
 Goods company with a heritage of over 80 years in India.
 With over 35 brands spanning 20 distinct categories such as soaps, detergents,
shampoos.
Strengths:
 Contact information for getting in touch with them has been provided and is also easy
to find.
Weaknesses:
 Though Hindustan Unilever Limited is a well known brand, it should post the reviews
of a few customers so that new audience will find the brand trustworthy.
Suggestions:
 The description and history of the company should be easily accessible by the
customers.

6. Bata 6
 Originally, Bata set out to ‘Shoe the World’.
 This led them to where they are now: The No.1 global footwear company
and an international fashion icon.
 Strengths:
 The Corporate Social Responsibility given project’s a good view about the
company to the audience.
 Weaknesses:
 The company’s official website cannot be easily found online. The
shopping site of Bata is only easily accessible.
 Suggestion:
 There should be a clear description about the company, it’s history and the
products they sell.
 Contact details must be mentioned clearly.

7. JBL
JBL is an American company that
manufactures audio equipment,
including loudspeakers and
headphones.
JBL was founded by James
Bullough Lansing (1902–1949) who
was an American audio engineer
and loudspeaker designer.
JBL is owned by Harman
International Industries, a
subsidiary of South Korean
company Samsung Electronics.
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8. Continued…,
Strengths:
The name of the owner of the company is mentioned in the logo itself. This
promotes the industry’s owner as well as the parent company.
Weaknesses:
 In order to know about HARMAN Industries, one has to click the logo and go to
another page. Therefore, it’s not easily accessible.
Suggestion:
For the brand to acquire goodwill and gain worldwide recognition, there should
be a description about the company and it’s history.
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9. Conclusion
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 Your website is the backbone of your business,
supporting all your digital marketing efforts so make
sure your website has simple navigation, attractive,
design, helpful content, attractive theme to build a great
first impression among the audience.
 For the brand to acquire goodwill and gain worldwide
recognition, there should be a description about the
company and its history.

10. 10
Thank you