its about cross functional communication and teams

2.  It refers to the inflow and outflow of
information among different peoples or
expertise working in different departments of
an Organisation in order to accomplish a
common goal.

3. 1. Supporting core operations:
Communication is necessary for the production
of commodities- goods and services- and their
distribution to customers.
2. Informing: communication is necessary for the
purposes of informing internal and external
audiences about the developments within the
organisations.
3. Socialization: Communication is necessary for
the socialization of individuals into good
organisation citizens.

5.  A cross-functional team is a group of
people with different functional expertise working
toward a common goal.
 It may include people from Finance, Marketing,
Operations, and Human Resource Departments.
 Typically, it includes employees from all levels of
an organization.
 Members may also come from outside an
organization in particular, from suppliers, key
customers, or consultants.

6.  Team members must be open-minded and highly
motivated.
 A strong team leader with excellent
communication skills and a position of authority is
needed.

7.  The team must have both the authority and the
accountability to accomplish the mission it has
been given.
 Management must provide adequate resources
and support for the team, both moral and financial.
 Adequate communications must exist.

8. COMMUNICATION
Suppliers and other business partners
Supply chain management
Procurement, distribution & logistics
Manufacturing
& production
Engineering
&
research
A/C &
Finance
Customer Relationship Mgt.
Marketing sales customer service
Consumer & bus. customers
extranets Co. boundary
extranets
Intranets
intranets

9.  Integrated Marketing Communication
 Project Management Communication
 Human Resource Communication
 Financial communication

10.  It is a concept which ensures that all forms of
communication and messages are carefully linked
together.
 Peter Drucker – “The purpose of business is not to make
a sale, but to make and keep a customer.”
 The goal of IMC is to generate short term financial
returns and to build long term brand.

11.  Sales promotion
 Public relations
 Advertisement
 Direct Marketing
 Personal selling

12.  Interact with clients frequently
 Extend source of income
 Build good reputation
 Extend Business Scope
 Maintain good relationships with clients

13. Source
( Marketer)
Encoding
(advertising
agency/sales
person/
marketer
Transmission
Mass media/
Sales people/
stores
Decoding
consumer
FEEDBACK
Action
(direct
Feedback)
Indirect
feedback

14.  Projects – small, medium, large
 Project management refers to all systems and
techniques used by the organizations to effectively
 monitor the status of projects through various kinds
of status reports,
 and also to see that there is sufficient
communication within the functional areas
involved in a particular project.

15. Small & Medium Projects-
 Project team members send a status update to the
project manager.
 The project manager sends a status update to the
project sponsor and stake holders.
Large projects-
 Who is the stake holder? for each stakeholder,
brainstorm how to fill the communication need.develop
the communication strategy and plan.
For Ex.
 Delhi Metro project being carried out in the NCR puts in
a good amount of effort focused on building market
reputation as a world class commutation service.

16. Human Resource communication refers to the
techniques and processes used by
organizations across the world when
communicating with their employees about
issues related to the –
 Employees’ appointments
 Promotions
 Compensation packages
 Training
 Personalized counseling
 Retirement benefits
 Other employee benefit programs.

17. For Ex.
 Nissan Motors UK’s training department conducts a
training need analysis to assess individual employee
needs and to organize training programs. The dept.
concentrates on –
 Technical development-teaching skills related to robotics
and electrics.
 People development
 Understanding processes- workshops covering safety,
production operations etc.
 Computer skills
 Trainee development- courses for graduate trainees
ranging from accountancy to team building.

18.  It is about conveying all financially sensitive information
and data of the last year which includes-
 Company’s overall performance
 Major capital expenditures undertaken
 Profitability performance
 Stock market performance etc.

19.  The company at a glance
 The chairman’s message
 The outlook
 The key figures
 Share price information
 Balance sheet, income statements,
 Investor relation releases
 The financial calendar
 The trading worldwide
 The merger
 Corporate governance

20. THANK YOU