Winning Big By Failing Small [1][1]

WINNING BIG BY FAILING SMALL: INTERNAL BRANDING By CHARMAINE CRUZ, MA Chief Executive Officer PROVOCATEUR PR PRESENTED DURING THE BRAND COUTURE CONGRESS SUNTEC SINGAPORE NOVEMBER 18, 2009

WHY INTERNAL BRANDING? ,[object Object],[object Object],[object Object]

WHY INTERNAL BRANDING? ,[object Object],[object Object],[object Object],[object Object],[object Object]

WHAT’S INTERNAL BRANDING? ,[object Object],[object Object]

WHAT’S INTERNAL BRANDING? ,[object Object]

WHY IS IT IMPORTANT? ,[object Object],[object Object]

SIMPLIFIED BRANDING FRAMEWORK ,[object Object],[object Object],[object Object],[object Object],[object Object],VISION BRAND YOU CONSUMER

[object Object],[object Object],VISION ORG CULTURE BRAND OVER-ALL OD FRAMEWORK MISSION GOALS (MICRO) STRATEGY EVALUATION

INTERNAL BRANDING: The Integrative Approach ,[object Object],[object Object],[object Object],EMPLOYEE VALUES VISION MISSION GOALS (MICRO) STRATEGY EVALUATION ORG CULTURE BRAND YOU CONSUMER

PROCESS OF INTERNALIZING THE BRAND ,[object Object],[object Object]

INTERNAL BRANDING AT WORK ,[object Object],[object Object],[object Object],[object Object]

INTERNAL BRANDING AT WORK ,[object Object],[object Object],[object Object],[object Object],[object Object]

CONCLUSION ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Winning Big By Failing Small [1][1]

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Winning Big By Failing Small [1][1]