The ppt focuses on the Relevance of communication in an organization. Its need and problems.

1. RELEVANCE OF BUSINESS
COMMUNICATION IN CORPORATE
WORLD

2. SCOPE OF THE PRESENTATION
• Meaning of business communication
• Definition of business communication
• Relevance of business communication
• Conclusion

3. BUSINESS COMMUNICATION
•Business communication consists of two words:
•Business: It refers to the process of selling goods
and services for earning profit.
•Communication: Process by which meanings are
exchanged among people through the use of words

4. DEFINITION OF BUSINESS
COMMUNICATION
• Business communication is the expression, channeling, receiving and
interchanging of ideas in commerce and industry.
• It is a process of transmitting information and thoughts between
various parts of an organization and also to people outside the
organization such as customers, investors, suppliers etc
• The exchange of ideas, news and views in connection with the
business among the related parties is called business communication

5. RELEVANCE OF BUSINESS COMMUNICATION
1. Smooth working
2. Build organizational image
3. Prompt decision
4. Building human relation
5. Job satisfaction and high morale
6. A key to success
7. Life blood of an organization
8. Motivation among members
9. Career builders
10.Promotion of an enterprise

6. SMOOTH WORKING
• Communication is necessary for the successful and
unrestricted working of an organization.
• The manager co-ordinates the human and physical
elements of an organization
• It helps working unit to achieves the common
objectives effectively and efficiently.

7. BUILD ORGANIZATIONAL
IMAGE
• Through communication you can get a valuable place in
market.
• Your ability to speak and write effectively helps you to
be successful in dealing with international business
people.
• This ability promotes the image of your organization
also.

8. PROMPT DECISION
• Fact collecting process is necessary in order to
make decision.
• Communication not only helps in seeking the
required information before making meaningful
decision
• It also helps in the implementation of that
particular decision.
• Thus decision-making and its implementation
require effective communication.

9. CAREER BUILDERS
•One job promotion and success often
depend on doing well in written and oral
communication.
•Our ability to communicate effectively is a
valuable thing which can lead us towards
success of life.
•Communication is primary source in many
careers such as customer relations, public
relations, sales and law.

10. A KEY TO SUCCESS
•Communication is a key to success not only
for individual but also for different
organizations that struggle for excellence.
•Senior government officer and executives in
business and industry also focuses upon the
need of better communication
•If you possess strong communication skills,
the chances of promotion and being hired
are better.

11. CONCLUSION
• Hence one cannot overlook the importance of communication.
• The success goodwill and progress of any organization largely depends upon the communication
system.
• Communication is the mouthpiece of an organization.
• The role of communication becomes more critical as the organization grows in size, complexity
and sophistication.
• “Effective business communication is the life blood of every organization.”- (H.A. Murphy)

12. THANK YOU!!