GESCO SE Press and Analyst Conference on Financial Results 2024
Chuck wasserstrom resume 2.14.16
1. CHUCK WASSERSTROM
chuck.wasserstrom@gmail.com
www.linkedin.com/in/chuckwasserstrom
www.chuckwasserstrom.com
PROFILE SUMMARY: INTERNAL COMMUNICATIONS/ MEDIA RELATIONS / CORPORATE COMMUNICATIONS
Experienced communications professional highly proficientin internal and external communications,media relations,and
corporate communications in a team-oriented, fast-paced environment. Extensive communications and clientengagement
experience promoting a brand, buildingrelationships atall levelsof an organization and with media, vendors and clients.
Project management expertise, supervisingcommunicationsprojects fromstartto finish whilecollaboratingwith internal
and external stakeholders. Background includes writing press releases,pitchingand placingstories, cultivatingmedia
relationships, communicatingbrand messagingacrossmultiplechannels, and counselingseniorleadership in interview
preparation and strategy. Consistently enhances and improves existingsystems through:
● Excellent written and verbal communication skillswith a high level of proficiency in writing,editingand
proofreading.
● Strong projectmanagement, organizational skills and timemanagement skills –with the demonstrated ability to
prioritizeand manage multipleprojects to ensure deadlines aremet.
● Consistentearning of trust from senior leaders,havingaccess to and workingwith high levels of confidential and
sensitiveinformation.
● Proven ability to work independently on assignments complex in nature that require a high level of judgment,
creativity and initiative.
● Proven ability to offer opinions and direction when asked and to be personable,highly collaborativeand a
relationship builder.
RELEVANT PROFESSIONALEXPERIENCE
Position Manager, Baseball Information (Internal Communications)
Company Chicago Cubs
Dates 2003 – 2012
Reported directly to the General Manager and Assistant General Manager in an internal communications and executive
project manager capacity, working in a fast-paced deadline-driven environment with high levels of confidentiality and
sensitive information. Operated as a point of contact with national and local media on behalf of the General Manager.
Provided strategic counsel to senior leadership. Responsible for content creation and presentation materials.
● Increased and enhanced the internal communications flowbetween the central office and personnel in the field,
developing guidelines and best practices which resulted in an efficientand greatly expedited transfer of
information.
● Spearheaded initiatives to advanceand facilitatesenior leadership decision-makingby creating methods to
acceleratethe collection and distribution of news content, industry research and financial data.
● Slashed delays in the information acquisition process by developing guidelines and supervisingthetrainingof
personnel on the organization’s in-housecomputer system.
● Improved the level of information availableto the senior leadership team through continual and ever-changing
statistical analysisand research projects.
● Recognized as the go-to guy, not only departmentally but within the organization,in the ability to interact and
build relationshipswith other departments – includingmanagement of research projects for the Legal and Human
Resources departments and complex calendar management of on-field financial compensation with the
Accounting department.
● Cultivated and systematically increased relationshipswith numerous contracted vendors, negotiating prices and
fees whileensuringthe continuation and enhancement of services to improve the department’s access to
information.
2. CHUCK WASSERSTROM Page 2
Position Manager, Media Relations
Company Chicago Cubs
Dates 1999 – 2003
Managed and created a positiveimage of the organization,representing the team in an official spokesperson capacity while
working directly with national and local media outlets. Pitched and placed stories, cultivated media relationships,
participated in event planning,and counseled senior leadership and athletes in preparation for interviews. Point of contact
for media and customers. Collaborated with the marketing department to promote events and branding initiatives.
Supervised the calendar management and content of annual departmental publishing projects.
● Improved communications by creating departmental brand guidelines and strategies,which were utilized in
multipleplatforms – includingexternal announcements, news releases and other editorial content.
● Increased club’s visibility by continuously developinguniqueand creativeideas for club’s daily media notes, which
were delivered to local and national customer audiences duringdaily telecasts and broadcasts.
● Successfully promoted PR campaigns for several award-winningplayers,includinga MostValuablePlayer,a Cy
Young Award winner, two Rookie of the Year winners and a Manager of the Year.
● Stayed on or under budget and met all deadlines as projectmanager of the team's annual Media Guideand end-
of-year Season in Review, supervisingtheresearch, scheduling and regular updatingof both annual reports –
which provided factual resources for local and national media whileenhancingthe customer experience.
OTHER PROFESSIONAL EXPERIENCE
Position Financial Services Professional
Company Hoopis Financial Group (a general agency of MassMutual)
Dates 2014 – 2016
Worked with clients to help protect their financial security, specializing in risk management.
● Identified leads and built relationships with potential clients.
● Developed and implemented sales plan and managed all phasesof the sales cycle–from prospectingto close.
Position Adjunct Faculty
Company Robert Morris University-Illinois
Dates 2013 – 2014
Public Relations / Media Relations instructor for Sport Media and Public Relations course as part of the Morris Graduate
School of Management Master's in Sports Administration program.
● Focused on public relationsstrategies and tactics, building relationships with media,and social media.
EDUCATION
Degree Bachelor of Journalism (News / Editorial Sequence)
University University of Missouri-Columbia
Date 1987
RELATED VOLUNTEER EXPERIENCE
Position Board Member
Organization Deerfield Education Foundation
Dates 2013 – current
Media Relations component for a 501(c)(3) not-for-profit with responsibilitiesincluding news releases,feature writing,
community newsletter, vendor letter, social media,fosteringrelationships with local media,and brochuredesign.