2. A QUICK
SUMMARY
● An independent film magazine
● Local to north finchley
● Focus mainly on indie drama/thriller
● Both actor and director based (and any other major role in film)
● Targeted towards film enthusiasts and people who are passionate about film
making
● Partnered with many north london film venues to provide perks such as
vouchers for film tickets
● Monthly issue
3. The
Name
● The name was chosen as it is a
film term
● Reflects the philosophy of the
genre on taking part and
making your own films which
is supported by the articles
● It is also a catchy one-word
name so people will
remember
7. Genre
● The genre the magazine will focus on is indie
drama/thriller
● Chosen as it can be made easier on a low
budget and is most common type of indie
film
● Movies with an interesting visual style will be
chosen to give each issue a unique look
● The magazine will be a blend between
traditional film magazines and indie film
journals
8. Content
● Interviews with directors and actors local to north london. There will be a note below the
interview saying which streaming service they can watch the movies the interviewee stars
in or created
● There will also be exclusive video versions interviews on the website
● Vouchers for local indie film venues
● Trivia game
○ Every issue there is a trivia question about a classic indie film
○ Asked to enter your answer on the website
○ If you get it right you're entered into a raffle to star in a movie by that issue's
director/actor with a small speaking role or as an extra
○ Provides audience participation/engagement
● Schedule/guide for upcoming film festivals included (encouraging people to go)
● Articles also feature tips and tricks for making your own indie film as that is the philosophy
of indie filmmaking
● Short clip on a movie from a local production company to promote that company. Paid by
company
9. Form
● Physical copy
○ Printed on matte paper for a more refined look
○ 45 pages
○ £4.99 per issue
○ £49.99 for annual subscription
● Online
○ Video interviews
○ Snippets of upcoming films
○ Online is included with physical subscription
○ Just online is £3.99
○ £39.99 for annual subscription
10. Primary
● Gender: Male
● Race: Any
● Age: 18-29
● Class: B, C1
● Ethnicity: Any
Secondary
● Gender: Women
● Race: Any
● Age: 18-29
● Class: B, C1
● Ethnicity: Any
Target audience
● Although the magazine will mainly be targeted
towards men, there is no reason that women
wouldn't also be able to enjoy the magazine for the
same reasons
● If they have disposable incomes and have a passion
for indie films they are the perfect audience for the
magazine
11. Making the magazine
digitally
Keeping the camera
steady and level
Photoshop
Tripod
Resources
Camera
For taking pictures
of the actor/director
Computer
For creating the
magazine and editing
video interviews
SD card
For storing the
pictures taken
Lights
For lighting the
model being shot
12. Someone to find
shooting locations
Someone to edit the
video interview for
the website
Location scouter
Video editor
Personnel
Photographer
Operating the camera
Writer
Someone to write the
articles who is educated
and passionate about
film and is also well
trained in writing articles
for a big magazine
Interviewer
Someone to
interview the stars
for the articles
Researche
r
To find interesting
things about
interviewees for
better questions
13. Marketing
● Sponsor film festivals so the name of the magazine is
all over and people see
● This attracts readers as the people at the festivals
most likely are invested in the movies they saw and the
our magazine covers those movies in detail so the
magazine would appeal to them
● Start an Instagram and Twitter to promote the
magazine
● Used to tease issues with video snippets of interviews
and cover reveals to build excitement. Revealing just
enough so that you want to see more
● Start hashtag to encourage sharing and use as a
gateway to reader interaction. Gets the audience
engaged and helps them feel like they are part of the
magazine as they can participate in competitions and
polls, as well as pose questions for the upcoming
interviewees.
14. Distribution
● Sell at north london film festivals
(people are already invested in
genre)
● Local corner shops (attracts casual
readers who would still enjoy the
magazine)
● Online version (subscription) for
people who don’t enjoy having to get
a physical copy and enjoy the extra
content (may be for convenience or
environmental reasons
16. Entertain
● Get people excited about upcoming north London indie movies by providing
extra engagement in a piece of media outside the actual text
● Articles on upcoming and released indie movies get people excited for the films
coming up and let them engage with the films that they already love and allow
them to get more knowledge about the film
● Also provides social interaction as new upcoming movies encourage
conversation
● Style of the magazine might be visually interesting and appeal to collectors
17. Inform
● You can show the audience the latest upcoming movies
● This peop let's know about movies they may not have known about
before
● Actor and director interviews let people know about facts they
didn’t know about their favourite movies
18. Educate
● You could do this with tips on how to shoot your own indie film with
helpful and insightful tips from industry professionals
● This encourages people to go out and make their own films, keeping
the genre alive
● Adds extra value to the magazine
19. Promote
● Include vouchers for north London indie film venues (encourages
support of small local cinemas keeping the genre alive)
● Promote other magazines that the company makes (maybe they
also run an indie music magazine)
20. Advertising
● Celebrities can promote their new movies (Provides content for the
magazine while also being an income stream
● Movie venues can pay for ad space to promote their cinema
(supports the industry and genre while also being an income
stream)
