2. PURPOSE
• my magazine will offer the reader access to interesting new films coming
out, that apply to the featured genre, this will interest the reader as their
excitement about an upcoming film will be increased the more they hear
about it.
• The magazine will offer readers insider information about new films and
where they can be viewed,
• the magazine will also offer entertainment to those interested in this genre of
film. This would benefit the readers as they are able to read about what
goes into making a film with behind the scenes information.
• The magazine will inform the readers about jobs in film that are currently
available which will be appealing to the readers.
3. FORM
• my magazine will be a physical magazine, however a digital copy will
also be available for those who prefer this.
• The magazine will be printed on glossy paper as this will stand out more
to the reader
• The magazine will have a minimum of 100 pages.
• The magazine will advertise upcoming films of the featured genre,
4. UNIQUE SELLING POINT
• My magazines unique selling point will be advertising jobs that
are currently available and will inform readers about roles
available if they want to work in film, this will enable us to earn
additional funding as media companies will advertise their jobs in
our magazine. Media companies will be interested in this as the
employees they are looking for are likely to be interested in my
magazine
5. GENRE OF THE PRODUCT
• my magazine will focus on all genres of film as each issue of the magazine month on
month will focus on a different genre, this is because it is important to cover the entire
market rather than just appealing to one group if the magazine was to focus on only one
genre as this would limit the market. This links to the brief as cine cloud pictures explicitly
requested to feature an independent film of a certain genre which will be featured in the
magazine based on this genre.
6. CONTENT
• The magazine will feature an independent film on the front cover referencing the middle pages
where the film is featured and reviews are showcased. The way we will incorporate the new
streaming platform which they explicitly said we needed to include is going to be strategised under
the assumption that it is owned by cine cloud pictures in this proposal. Our idea is to create a
partnership to ensure the streaming platform is mentioned and can be featured on the front page,
enticing headlines will be written to encourage readers to look inside the magazine.
• We will ensure graphics and pictures will also used to make the magazine appealing to the
audience, The colour scheme would change depending on the main genre in that issue, for
example for horror red and black would be used because these colours represent the genre,
however the majority of colours will be bright to interest the reader and to signify happiness and joy.
my unique selling point is the magazine will present job opportunities to readers interested in
working in film, there will also be competitions available to win free tickets to see feature films which
relate to the featured genre.
7. TARGET AUDIENCE
• The target audience are likely to be 20-40yrs old as people in this age
group may have a large interest in upcoming films and would read
magazines to find out about what is coming out soon,
• The magazines target audience are fans of specific genres who are of
any race, gender and class. This is because the magazine focuses on
many genres meaning anyone can find something they are interested in.
8. RESOURCES AND PERSONNEL
• the personnel needed will be…
• An editor to design the magazine and ensure the magazine will be engaging for readers, a
advertising department to advertise the magazine and to ensure the feature film is
advertised, a journalist will be needed to write the articles and ensure the magazine is
interesting, a programmer will be needed because a website will need to be created to tell
people information about upcoming editions of the magazine.
• the resources needed will be…
• Cameras as photos will need to be taken to feature in the magazine, glossy paper will also
be needed as the magazine will be written on this. glossy paper will be used as this is better
quality than matte paper and stands out more to the audience , therefore glossy paper will
be used in the magazine, a website to advertise upcoming editions of the magazine and
what content will be involved with them is also going to be needed,
9. DISTRIBUTION
• The magazine will be distributed along with a ticket in local north
London cinemas, for example – vue , reel cinemas or everyman , a deal
will be made between the magazine and these cinemas to help promote
the magazine, the magazine would then in return advertise for this
cinema.
10. MARKETING METHODS
• my magazine will be marketed by creating a short term partnership with
a successful magazine , this could be done by having a free short
section of the magazine included inside the already successful
magazine , this will benefit us by customers becoming interested in the
magazine before purchasing a copy of my magazine to read more , this
also benefits us as it allows for us to have access to the customer base
of this magazine which will spread awareness of our magazine, this
would be cost effective as we can sponsor the other magazine or give
them a percentage of our profits, this would allow us to form this
partnership and advertise the magazine without having to spend large
amounts of money.
12. EXAMPLES OF
COMPETITION
This magazine is about featured and upcoming
comedy films, this focuses on the comedy genre
which will mostly interest fans of this genre, however
my magazine is inclusive of all genres which gives
us an advantage over comedy review magazine.
This magazine is competition for my magazine
because many fans of comedy will be interested in
my magazine but are unlikely to buy more than one
magazine
This magazine is about top horror films , this
focuses on the horror genre which therefore is
competition for my magazine because the
magazine is genre related , however this
magazine focuses on only one genre , where as
my magazine will focus on multiple genres , this
will give my magazine a larger audience than this
magazine.
