The magazine aims to engage readers in romance films by highlighting upcoming indie films, reviewing popular romantic movies, and interviewing local actors. It will be 48 pages with a glossy cover and matte interior pages. Priced at £6.99 per issue or £4.99 per month by subscription, the target audience is ages 15-25 interested in films and the LGBTQ+ romance genre. The magazine will be distributed in North London shops initially and use social media, film festivals, and leafleting to promote.