4. Genre and content:
• The magazine will contain in depth interviews with the stars of the films being featured.
• The content will include table reads, step-by-step processes in hair and make-up, director ad actor
interviews, bloopers etc.
• As film is a visual genre, some of the pages will be almost entirely photographic, with just a little textual
explanation here and there.
• There will be QR codes to scan which will take readers to the movie trailers to watch.
5. Target audience:
• Main target audience is teenagers from age 13-19,all genres, all classes, people that have an
interest in scary things and horror films.
• The primary target audience is teenagers of any gender or culture.
• The secondary target audience will most likely be the family and friends of those reading the
magazine.
7. Resources and personnel:
• Resources will include a high quality digital SLR camera, a computer and an annual subscription
to adobe creative software.
• Personnel will include permanent staff, a graphic designer and freelance employees.
• The print production and any packaging to stores will be outsourced.
8. Distribution and Marketing:
• The magazine will be distributed for sale in local shops, such as
news agents, and supermarkets in North London.
• The magazine would be available at film festivals (such as 'Unrestricted
View Horror Film Festival', Islington) and teenage events, like popular
music concerts.
• The main marketing will be via social media, Instagram and Tik Tok.
• There will also be posters in the windows of relevant North London shops.
• Gaming platforms will carry advertisements for the magazine.
12. Article ideas:
• These are the films that will be featured in the magazine and will be the main articles.
• "Iron lung" which is an upcoming film to be released in November 2023.
• "65" which was released on the 10th of March 2023.
• My own film that I'm making called "10 31" which is also upcoming. This will be filmed in an
independent film company located in North London. The independent film company that will be
used is North Harley Films Ltd.
