First PowerPoint presentation for me media pitch

1. VAULT
OF
ADVENTURE
Pitch By Zachary Benarroch

2. Vault of Adventure
◦ Adventure film magazine
◦ Description
◦ Vault of Adventure will be an Adventure film based magazine for the North London area.
◦ Online and print based.
◦ Purpose
◦ To promote local upcoming films.
◦ To entertain people.
◦ We are creating this magazine because there is currently no magazine especially targeted for North Londoners, and
number of new start up independent film companies all over the area.
◦ Vault will help to tell the story of these companies and give them the boost that they need.
◦ It will also let the readers and fans of adventure realise how many local films and productions are so near, with all the
developments in North London.

3. Content
◦ In our magazine we shall feature exclusive interviews with the stars of the film we will promote. This will also include
interactive games with them, that will be recorded and be viewable on the online version.
◦ The front covers will be pieces of art work (statement pieces), which are collectible by the readers.
◦ We shall also interview the film crew.
◦ We will have a main interview with the leading cast members of the film we are promoting.
◦ At the end of the interview we shall do a lighthearted game/quiz with the cast members to add comedic value.

4. Online version
◦ Free online version
◦ We will also have video versions of the interview on the online edition. There would be real potential for outtakes and
funny moments from the interview and game to go viral.
◦ This adds publicity and increases our audience.
◦ There shall also be smaller side interviews with the crew, covering life working on set.
◦ so we get a unique insight into film-making life and behind the scenes (BTS)
◦ The online distribution will be global, to target an international film audience - although the primary audience would
be London based. We shall promote the magazine through pop-up advertising.

5. Marketing, Promotion and Advertising
◦ There will be a competition to win tickets to the film premier, through quizzes based on adventure films.
◦ We shall include a QR code to the information of the online competition.
◦ This will create interaction from the audience and creates brand loyalty.
◦ Limited edition first issue with numbered copies (1/250). This will create a hype for the magazine and will create more buyers and will add
value and exclusivity to the brand. This will also make the magazine appeal to collectors.
◦ There will be vouchers - but only in the first issue - for money off the annual subscription, and also a free gift.
◦ This is from research about magazine subscriptions, e.g. each edition of the Beano offers a different free gift with every yearly subscription.
◦ Advertising
◦ Posters in local shops, cinemas, galleries, cafes and newspapers.
◦ On social media, we would devise a multi-platform online marketing strategy.

6. Logo

7. Unique selling point (USP)
◦ Our USP is our statement piece, collectable artwork, as our front covers.
◦ Layout

8. Colour Scheme + Fonts
• I would like to create a modern,
sophisticated and stylish aesthetic. This is
because I would like to make my product look
professional and premium,
Cover lines:
This has a
futuristic feel
Masthead:
This font adds a sense
of mystery and
adventure.
Body copy:
This is a clean
font that’s clear
and not too
distracting.

10. Target Audience
◦ Gender:
◦ Primary target audience would be male, the secondary audience would female.
◦ Race:
◦ We would be targeting all races for primary and secondary audiences.
◦ Class:
◦ The primary audience would be, A,B,C1. This is for people with higher incomes.
◦ The secondary audience would be targeting C2, D,E. this is for people with lower incomes.
◦ Age:
◦ Our primary ages are 18-25, our secondary audience would be 26 to 60.
◦ This is very popular genre with a large readership for the magazine. Research shows that “action adventure” films are the
highest grossing films of 2022, and that the product appeals to 90% of men and 85% of women.

11. Paper Stock
◦ The materials for this magazine will be thick gloss paper for the front and back cover.
◦ Then matte for the rest of the 48 pages inside .
◦ We shall be using recycled materials where ever possible.
◦ The 48 Matt pages in each copy will be made out of recycled paper. This will reduce our carbon footprint and show
that as a business, we support and promote sustainability.
◦ This shall also appeal to our target audience of 18-25.

12. Pricing
◦ The pricing of my magazine (print version) will cost:
◦ £4.99 + free online version.
◦ The pricing for the year subscription will cost:
◦ £45.
◦ This is because each piece of paper costs around 1.5p and with all the printing costs the total cost of one printed page of the
magazine will be roughly 7p.
◦ The front and back cover will be thick gloss paper that shall cost around 9p each.
◦ There will be a total of 50 pages in the magazine including the front and back, therefore this magazine will cost:
◦ £3.54 (0.07 x 48 + 0.18 = 3.54) to print in total.
◦ We shall make a profit of £1.45 per purchase of the print magazine.

13. Personnel and budget
◦ Personnel
◦ Camera men /Sound recordists
◦ Editors /Designers
◦ Journalists
◦ Manager /Pr and marketing /Social media
◦ Biggest overhead are personnel costs.
◦ We need to limit personnel, to a minimum.
◦ This would involve combining roles as seen above.

14. Distribution
◦ We shall use 2 different formats for this magazine:
◦ online and print based.
◦ The print based edition will target the local areas.
◦ we would approach local shops to stock and sell our magazine. We shall also distribute copies via coffee shops
galleries, and local Cinemas, the reason for this is that film fans that might use those facility’s.
◦ We shall also stat distributing in local supermarkets such as: Sainsbury’s, Tesco’s, Waitrose…
◦ The online distribution would be global, this would target an international film audience although the primary audience
would be london based. We shall promote the magazine through pop up advertising.

15. THANK YOU!
WE HOPE TO WORK
WITH YOU SOON!