Zachary benarroch final pitch vault og adventure

1. VAULT
OF
ADVENTURE
Pitch By Zachary Benarroch

2. Vault of Adventure
Adventure film magazine
◦ Description
◦ A new magazine concept focussed on the “Adventure Film” genre.
◦ Targeting the North London area.
◦ Online and print based.
◦ Purpose
◦ To promote upcoming films produced locally in North London.
◦ To entertain people.

3. Content Overview
◦ Featuring exclusive interviews with the stars of the films we will promote.
◦ We will also interview the film crews.
◦ The front covers will be pieces of art work (statement pieces), which are collectible by the readers.
◦ A main interview with the leading cast members of the film we are promoting.
◦ At the end of the interview we shall do a lighthearted game/quiz with the cast members to add comedic value.

4. Online version
◦ Free
◦ Featuring video versions of the interviews.
◦ Real potential for outtakes and funny moments from the interviews and games to go viral.
◦ This adds publicity and increases our audience.
◦ Also smaller side interviews with the crew, covering life working on set.
◦ We get a unique insight into film-making life and behind the scenes (BTS).
◦ Global distribution to target an international film audience.
◦ primary audience is London based.
◦ Use online version to promote the magazine through pop-up advertising.

5. Streaming Service Examples
• Features 7,000 top magazines.
• Monthly subscription - £7.99 - full access to all
magazines.
• Average magazine costs around £5 - £7 -
subscription cost is very reasonable.
• USP: provides access to wide range of niche and
popular British magazines, as it is a UK streaming
service.
• “The world’s best journalism, all in one place”
• Contains hundreds of top online titles.
• Monthly subscription (AppleNews+) - £9.99
• Compared to Readly it is relatively expensive.
• USP: privacy - they do not share your reading history
with advertising companies.
• Most of the content is either American or
international.

6. VaultVue
◦ Our bespoke online streaming service for the online version of Vault Of Adventure.
◦ VaultVue is free.
◦ Raises money through advertising rather than subscriptions.
◦ Initially, Vault Of Adventure is the only title on VaultVue.
◦ There is potential for growth. When we get 6+ titles we shall start a charge of £1.99
a month, with the price increasing as the number of titles grow.
◦ I have designed versions of the logo for the VaultVue app.

8. Logo
My original design for
the logo.
However limited
correlation with my
colour scheme.
This is the final version of my
design.
Correlates with my colour scheme
- see corner.

9. Which
Version?
Version 1
• With ribbing
With this ribbing round
the outer circle, gives
connotations of a vault
door.
Version 2
• Without ribbing
Without ribbing it looks cleaner and
more modern.
I have decided to go with
version 1 as it links more to our
magazine.

11. Unique selling point (USP)
◦ Our USP is our statement piece, collectable artwork, as our front covers.
◦ Layout

12. Double Page Spread
◦ Interviews
◦ Video versions of the interviews in the online edition.
◦ Will entice readers because they will want to hear what they have to say about their own film and characters.
◦ At the end of each interview, we shall feature a lighthearted game/quiz, to add comedic value.
◦ Comedy engages and entertains.
◦ Smaller side interviews with the crew, covers life on working on set.
◦ Offers unique insight into film making life and behind the scenes (BTS)
Our Content:
o Main interview with the leading cast members of the films.
Sample questions:
o When did first hear about the role?
o What are your thoughts on your character?
o How did you get along with the cast and crew?
o Interviews with crew
Sample questions:
o What is your role in the crew?
o How and when, did you get into the business?
o What is your most memorable experience?

13. Games/ Quiz/ Q&A
Every month our guests would take part in a quiz/ game/ Q&A
◦ Vamaños Vaults:
◦ Timed quiz, 5 seconds to to answer, contestant gets an electric shock!
◦ E.g. Name a animal beginning with V
◦ Name a crime beginning with V
◦ Whisper Vault:
◦ One actor reads out lines that a co-actor’s character says during the film, while wearing noise cancelling headphones
◦ They have to guess what line was said by lip reading.
◦ Mysterious Vault:
◦ Actors give us a tour of their favourite room and it’s contents, and why it’s so special to them.
◦ VROOM VROOM VAULT:
◦ Guest takes us for a drive in their favourite car, while sharing stories.
Video versions of these games on the online edition.
Potential for outtakes and funny moments form the interview and game to go viral, which adds publicity and increases our
audience

14. Research - Viral Interviews

15. Colour Scheme + Fonts
• A modern, sophisticated and stylish aesthetic.
• Makes my product look professional and
premium.
Cover lines:
Has a futuristic
feel.
Masthead:
Adds a sense of
mystery and
adventure.
Body copy:
Clean font that’s
clear and not too
distracting.

16. My
Moodboard

17. DIGITAL MOCK UPS
– PROCREATE

20. DIGITAL MOCK UPS
– PHOTOSHOP

24. Target Audience
◦ Gender:
◦ Primary target audience – male.
◦ Secondary audience - female.
◦ Race:
◦ Targeting all races for primary and secondary audiences.
◦ Class:
◦ Primary audience - A,B,C1 (higher incomes).
◦ Secondary audience - C2, D,E (lower incomes).
◦ Age:
◦ Primary – 18 to 25.
◦ Secondary - 26 to 60.
◦ This is very popular genre with a large readership for the magazine. Research shows that “action adventure” films are the
highest grossing films of 2022, and that the product appeals to 90% of men and 85% of women.

25. Advertising
◦ Mix of digital advertising methods to reach a broad audience and build a loyal readership.
◦ By focusing on creating high-quality content and engaging with our audience, we can establish our
magazine as a trusted source of information and entertainment.
◦ Social media advertising, influencer marketing and email marketing.
◦ Facebook, Instagram, Twitter, and LinkedIn - offer targeted advertising tools
◦ Target specific demographics and interests
◦ Social media influencers - large followings and align with Vault's brand
◦ Email marketing - cost-effectively reach subscribers who have already expressed via visually appealing
newsletters that offer exclusive content, previews of upcoming issues, and special offers.
◦ Print advertising
◦ Place print ads in relevant publications and local newspapers to increase visibility.

26. Marketing And Promotion
◦ Competitions to win tickets to the film premier, through quizzes based on adventure films.
◦ We shall include a QR code to link through.
◦ Competitions create interaction with the audience and creates brand loyalty.
◦ Limited edition first issue with numbered copies (1/250).
◦ Creates a hype for the magazine, leading to more buyers.
◦ Adds value and exclusivity to the brand.
◦ Makes the magazine appeal to collectors.
◦ Discount vouchers - but only in the first issue - for money off the annual subscription, and also a free gift.
◦ Research into magazine subscriptions confirms this, e.g. each edition of the Beano offers a different free gift with every yearly
subscription.

27. Distribution
◦ 2 different formats for this magazine: online + print based.
◦ The print based edition will target the local areas.
◦ we would approach local shops to stock and sell our magazine. We shall also distribute copies via coffee shops
galleries, and local Cinemas, the reason for this is that film fans that might use those facility’s.
◦ We shall also stat distributing in local supermarkets such as: Sainsbury’s, Tesco’s, Waitrose…
◦ The online distribution would be global, this would target an international film audience although the primary audience
would be london based. We shall promote the magazine through pop up advertising.

28. Production - Paper Stock
◦ The materials for this magazine will be thick gloss paper for the front and back cover.
◦ Then matte for the rest of the 48 pages inside .
◦ Using recycled materials where ever possible.
◦ The 48 matte pages in each copy will be made out of recycled paper.
◦ Reduces our carbon footprint and shows that as a business, we support and promote sustainability.
◦ This will appeal to our target audience of 18 to 25.

29. Production - Pricing
◦ Pricing of magazine (print version) costs:
◦ £4.99 + free online version
◦ Annual subscription costs:
◦ £45
◦ Price point analysis:
◦ Each piece of paper costs around 1.5p.
◦ With printing, total cost of one printed page of the magazine is roughly 7p.
◦ The front and back cover will be thick gloss paper that shall cost around 9p each.
◦ There will be a total of 50 pages in the magazine including the front and back, therefore this magazine will cost:
◦ £3.54 (0.07 x 48 + 0.18 = 3.54) to print in total.
◦ Profit of £1.45 per purchase of the print magazine.

30. Personnel
&
Budget
◦ Personnel
◦ Camera men /Sound recordists
◦ Editors /Designers
◦ Journalists
◦ Manager /Pr and marketing /Social media
Biggest overhead - personnel costs.
• Limit personnel to a minimum by combining roles as
seen above.

31. THANK YOU!
WE HOPE TO WORK
WITH YOU SOON!
Questions?