My final powerpoint

1. By Yael Judah

2. Purpose
● To promote new films from British independent companies by having interviews with the
main actors who appear in them
● To entertain readers by making the articles interesting and enjoyable to read
● To inform readers about the actors

3. Form
Hard copy:
● 60 pages (majority adverts)
● Cover: glossy paper
● Inside pages: matte paper
● Single issue: £5
● Free trial (3 issues), then option for yearly
subscription: £35
Website:
● Videos of magazine interviews (only
available to subscribers)
● Previews of what the magazine looks like
inside
● Magazine available electronically as a pdf
● Free trial (3 issues)
● Prices same as hard copy
● Readers can subscribe to either version of the magazine, or they can subscribe to both versions
● Choosing both versions will cost £50

4. Content
● There will be actors from a new British independent film
● Each month there will be a different film featured
● EXCLUSIVE interviews with main actors
● Actor fact files
● Sample issue will promote NOW TV, on which the new film will be released
● It will also promote a new streaming service called Halo
● USP: there will be paper tokens attached to the back of each issue, and if five tokens are collected the
reader can register to get a FREE ticket to a local cinema of their choice using the codes on each token

5. Target audience
● White British young people of all genders aged 15-25, social grades BC1C2
● The reason I have chosen this primary target audience is because the majority of actors in
Hollywood and Britain tend to be white; however, my secondary target audience will be black
people because a number of the films featured in the magazine will have black actors and actors of
other ethnicities, and North London is very diverse so I want to represent as many races and
ethnicities as possible

6. Resources and personnel
Resources:
● Camera - to take photos
● Tripod - to put the camera on
● Computer with Adobe Photoshop - to
edit
● Ink - to be able to print
● Printer - to print the pages
Personnel:
● Photographer - to take photos
● Actors - to be in the magazine
● Writers - to write the articles
● Editor - to edit the magazine
● Hair and makeup supervisor

7. Distribution
● Film festival in North London (given out for free) - will spread the word about my magazine
● Local cinemas such as Vue - to attract people who prefer cinemas to film festivals

8. Marketing
● Social media apps, specifically Instagram and Snapchat - to spread the word to my target audience
● YouTube - promotional video
● If my magazine is successful, I can use more expensive methods e.g. placing adverts in other magazines

9. Sample materials - fonts

10. Sample materials - cover sketch

11. Sample materials - double page spread sketch

12. Article ideas
Feature article:
● Interview with two main actors - revealing behind-the-scenes secrets
Other articles:
● Actor fact files
● Little-known facts about each actor

13. Mood board

14. Competitors - Empire
● It covers film news and previews
● Reviews both mainstream and independent
films
● My magazine will appeal to those who want to
learn about the actors in films rather than just
the film itself

15. Competitors - Starburst
● Contains movie news and reviews
● My magazine doesn’t focus as much on
film reviews as the actors in the films, and
tells readers about their experiences

16. Competitors - MovieMaker
● Focuses on the art and business of making
movies
● My magazine will feature a new film every
month and there will be previously unknown
facts about the actors

17. Mock up - front cover

18. Mock up - double page spread

19. Thanks for listening :)
Any questions?