2. A QUICK
SUMMARY
● An independent film magazine
● Local to North London
● Focus on indie drama/thriller
● Both actor and director based (and any other major role in film-making)
● Targeted towards film enthusiasts
● Partnered with many North London film venues
● Monthly issue
6. Genre
● Indie drama/thriller
● Low budget
● Most common
● Interesting visual style
● Blend between traditional film
magazines and indie film journals
9. Content
● Interviews with directors and actors local to North London
● Exclusive video versions
● Vouchers for local indie film venues
● Trivia game
○ Every issue there is a trivia question about a classic indie film
○ Asked to enter your answer on the website
○ If you get it right you're entered into a raffle to star in a movie by that issue's
director/actor with a small speaking role or as an extra
○ Provides audience participation/engagement
● Schedule/guide for upcoming film festivals included (encouraging people to go)
● Tips and tricks for making your own indie film
● Short clip on a movie from a local production company to promote that company. Paid by
company
10. Form
● Physical copy
○ Printed on matte paper for a more refined look
○ 45 pages
○ £4.99 per issue
○ £49.99 for annual subscription
● Online
○ Online is included with physical subscription
○ Video interviews
○ Snippets of upcoming films
○ Just online is £3.99
○ £39.99 for annual subscription
11. Primary
● Gender: Male
● Race: Any
● Age: 18-29
● Class: B, C1
● Ethnicity: Any
Secondary
● Gender: Women
● Race: Any
● Age: 18-29
● Class: B, C1
● Ethnicity: Any
Target audience
● Although the magazine will mainly be targeted
towards men, there is no reason that women
wouldn't also be able to enjoy the magazine for the
same reasons
● If they have disposable incomes and have a passion
for indie films they are the perfect audience for the
magazine
12. Streaming services
● Whole page on the new indie streaming
service our magazine promotes “IndieSpot”
● Mutual relationship (commisions)
● Note below main article (current streaming
service)
13. Making the magazine
digitally
Keeping the camera
steady and level
Photoshop
Tripod
Resources
Camera
For taking pictures
of the actor/director
Computer
For creating the
magazine and editing
video interviews
SD card
For storing the
pictures taken
Lights
For lighting the
model being shot
14. Someone to find
shooting locations
Someone to edit the
video interview for
the website
Location scouter
Video editor
Personnel
Photographer
Operating the camera
Writer
Someone to write the
articles who is educated
and passionate about
film and is also well
trained in writing articles
for a big magazine
Interviewer
Someone to
interview the stars
for the articles
Researche
r
To find interesting
things about
interviewees for
better questions
15. Marketing
● Sponsor film festivals
● Already invested in the movies they saw
● Start an Instagram and Twitter to
promote the magazine
● Tease issues with video snippets
● Start hashtag to encourage sharing and
use as a gateway to reader interaction
16. Distribution
● Sell at North London film festivals
● Local corner shops (attracts casual
readers who would still enjoy the
magazine)
● Online version (subscription) for
people who don’t enjoy having to get
a physical copy and enjoy the extra
content
18. Entertain
● Get people excited about upcoming north London indie movies by providing
extra engagement in a piece of media outside the actual text
● Articles on upcoming and released indie movies get people excited for the films
coming up and let them engage with the films that they already love and allow
them to get more knowledge about the film
● Also provides social interaction as new upcoming movies encourage
conversation
● Style of the magazine might be visually interesting and appeal to collectors
19. Inform
● You can show the audience the latest upcoming movies
● This people let's know about movies they may not have known about
before
● Actor and director interviews let people know about facts they
didn’t know about their favourite movies
20. Educate
● You could do this with tips on how to shoot your own indie film with
helpful and insightful tips from industry professionals
● This encourages people to go out and make their own films, keeping
the genre alive
● Adds extra value to the magazine
21. Promote
● Include vouchers for north London indie film venues (encourages
support of small local cinemas keeping the genre alive)
● Promote other magazines that the company makes (maybe they
also run an indie music magazine)
22. Advertising
● Film-makers can promote their new movies (Provides content for
the magazine while also being an income stream)
● Movie venues can pay for ad space to promote their cinema
(supports the industry and genre while also being an income
stream)
