The final Powerpoint presentation for Act Force LDN which was used for the pitch.

1. The North London magazine by actors, for actors.

2. There are many independent film companies developing in North London, which
will be creating potential work for actors who are working locally to this area.
Act Force LDN is a magazine made to benefit actors living or working in North
London by helping them to work their way up through the industry.

3. PURPOSE:
Act Force LDN will aim to be the most supportive resource to help working actors
based in North London. It will:
• Provide entirely relevant career and craft insight from other North London actors and
film crew, and from widely known celebrity actors
• Inform about current acting work opportunities in North London
• Help the readers to feel a communal connection by supporting each other through
the magazine

4. FORM:
• Weekly issues, £5 cover price, 8.5” x 11” print edition, 60 pages, matte finish
• Printed edition comes with PDF copy
• £35 yearly subscription for physical editions with PDF copies
• The website will explain and promote the magazine and its content
• Subscription available on the website, print edition available for mail order online,
• £2.50 per issue for PDF copy only, or £20 yearly subscription
• The website will have video versions of some of the magazine interviews
• Some exclusively online interview and advice videos
• Job opportunities and info also featured on the website
• Application forms on the Act Force LDN website, or links to application pages
• Other website content will include information about the magazine and its values and aims, links to its social
media pages, summaries of upcoming and past issues, a tool for talent finding, a community forum, news
about awards, and news about casting of projects in early development

5. WHY A MAGAZINE BASED ON ACTORS?
Local actors are likely to be acting in independent projects.
As there are many independent film companies in North London, there must be many actors working in
this area supporting them, looking to advance their careers.
Act Force LDN will benefit these actors by allowing easy access to these local jobs, providing helpful
advice for their career and craft, and providing an insight into experiences of their acting peers. As a
result, the magazine should provide a sense of connection to their community.

6. Act Force LDN will also support actors and companies in the independent North
London film scene by promoting the films featuring the interviewed actors. This
will include reviews, posters, and stills from the movies. The promotional section
will draw attention to the production company and to any streaming platform
where it might be available.

7. The Act Force LDN team will set up a streaming platform called Capital Cinema,
for London-made independent films. We hope to films featured in the magazine
distributed on the platform.
Monthly rates:
5.99 basic
8.99 standard
13.99 premium
Some of the money generated from these subscriptions will be donated to Film
London.
There will also be an option to purchase films individually.

8. CONTENT:
• Majority of content will be interviews with North London based actors about their recent or upcoming
films, experiences making them, being on set and in character, working with others, challenges skills,
and their perspective on the North London film scene and the entertainment industry
• A few interviews with film crew who worked on the same films as the featured actors, talking about
creative methods and working with actors - a contrasting perspective
• Reviews of the films discussed. These will promote the work of the actors.

9. • Listings of acting role opportunities in North London
• A few advice articles by successful celebrity actors, containing expert advice on career advancement
and management as well as personal life
• Act Force LDN will stand out among similar resources by containing a wide range of resources from
multiple sources, accessibly presented, up to date, and thoroughly specific to North London. In short, it
will be leading in its holism and in its relevance and advantage to the target audience.
• Light advertising exclusively for film festivals, and for seminars and workshops on acting skills and the
entertainment industry. Each issue will include coupons for reduced prices on these tickets and events.

10. AESTHETIC:
Film-specific articles will have a colour scheme in line with the visual style and
atmosphere of that film.
On pages that don’t relate to particular films, the body text colour will be light blue,
with a black background.
Other default brand colours will be bright yellow and red.

11. TYPEFACES:
MULI / muli - Main body text font
HEADING NOW MEDIUM - Article, passage and section titles,
some cover lines, and important pieces of info
COCOGOOSE REGULAR - MAGAZINE LOGO
Simple and formal but with a slight curvature that suggests creativity.
Much harder and thicker than body font to emphasise important information, but still has that slight
curvature .
Bold and arty, looks urgent in context of the logo.

12. FIRST ISSUE:
The first issue of Act Force LDN will feature an interview with actor Guy Davies, who plays the lead role of
Arthur Brooks in the recent drama comedy The Fool at Reception, produced by Courage Media, which tells the
story of a 30 year old man living in a council flat by himself. The film follows his attempts to overcome
alcoholism and get a higher paying job than his current one as a toilet cleaner so that he can afford the house
of his dreams. He gets sacked from many a good job for making a complete fool of himself in hilarious ways.
Davies will be featured on the front cover of the first issue. The film will be available on Capital Cinema, as well
as on Sky Cinema, who we hope will allow a discounted month of subscription with a discount code exclusive
to the first issue.

13. ARTICLE IDEAS
ACTOR INTERVIEWS:
• Their experience making the films
• Feeling of being in the filming environment
• Connection to their character
• Challenges and skills
• Experience of entertainment industry and film scene in North
London
• Working with other actors and crew
FILM CREW INTERVIEWS:
Cinematographers, directors, costume designers:
• What its like to work with actors
• How they achieve their creative vision
Script writers, producers:
• What they are looking for in actors
ADVICE ARTICLES:
• Acting methods and wisdom
• Industry, career and job finding advice
• Managing personal life as a public figure
• Managing public presence

14. TARGET AUDIENCE:
Primary: All actors aged 18+, working class, based in North London, indiscriminate to
race, ethnicity or gender
Secondary: All actors aged 18+, working class, based anywhere in London, indiscriminate
to race, ethnicity or gender
Tertiary: Non-actors aged 16+ living in all parts of London who are interested in the lives
and work of actors, all races, ethnicities and genders

15. REQUIRED PERSONNEL:
Writers:
Review writers, job advertisement writer
Editors:
Chief editor, sub editor
Visual workers:
Photographer, graphic designer, art editor, cinematographer, video editor
Interviewees and associated workers:
Actors, film crew, journalist, entertainment editor
Other staff:
Website designer, printing staff, advertising sales representative, promotional and social media manager,
market researcher, distribution manager, and production manager.

16. REQUIRED RESOURCES:
General:
An office space for editing work with necessary space lighting, heating, air conditioning, furniture, power supply and any other
required resources for the space
Production:
A computer system with Adobe Photoshop and video and audio editing software installed, high end cameras with video
capabilities, visual materials from films featured in reviews, licensed typefaces
Interviews:
A space for interviews with the necessary furniture and decorations, lighting and microphones for the interview space
Printing:
Printers, specialised magazine paper, ink
Website:
Installed software or an online tool for designing websites, a domain name and URL for the website, hosting for the website

17. SIMILAR MAGAZINES - COMPETITION
• A US based magazine, but subscription available
internationally including UK
• Covers the entertainment industry from the
perspective of actors, among other workers
• Magazine contains career advice and actor
interviews
• Yearly subscription to online platform equates to
£2.50 per month
• Website allows actors to find and apply for jobs,
and has talent finding system for film makers
• Website has community discussion space

18. SIMILAR MAGAZINES - COMPETITION
• Features interviews with actors, directors and behind the
scenes people such as stunt actors
• Reviews and ratings for every new film that month
• Some reviews of more eclectic, less mainstream movies
• A section featuring readers' letters, emails and social
media feedback
• Cover price of £5.00, yearly subscription for £45.50 from
WHSmith

19. SIMILAR MAGAZINES - COMPETITION
• British film magazine and website, available
internationally
• Each magazine has a main featured film, which two
thirds of each issue is based on
• There is a lead review, a series of feature articles
based on the main film, and a review section that has
the addition of interviews with with directors and
actors from upcoming films
• Different sellers have different prices, cover price
around £6.00, LWL website links to subscription with
UK yearly price of £32.00
• The website features reviews, feature articles, and a
podcast

20. DISTRIBUTION:
Readers will be able to subscribe on the Act Force LDN website.
Cinemas, newsagents, bookshops and stationers in the N postcode area will have physical copies
for sale.
Printed and PDF copies will be available to order by mail or download from the website.
The latest issue will be available in print at many film festivals, theatre festivals and acting
workshops and seminars across London.

21. MARKETING:
There will be social media advertisements for Act Force LDN sent out on
Facebook, Instagram, Twitter, Youtube and LinkedIn targeted towards users
who interact with content to do with acting, theatre, entertainment, film or TV,
and who live anywhere in London.
Elsewhere on the internet, the magazine will place advertisements on other
websites relating to this content, such as London Theatre, Film London and
Backstage.

22. SKETCH LAYOUT - FRONT COVER, INTERVIEW

23. SKETCH LAYOUT - REVIEW

24. To summarise, Act Force LDN will give its reading actors wisdom, insight, ability
to empathise with and feel connected to peers, and acting jobs in their
geographical area for working.
The magazine will include actor and crew interviews, advice articles and
thoroughly detailed job information.
It will be both a printed and digital product, with a yearly subscription discount.
It will be available as a download, by mail order, and at film-based events.

25. Questions
The North London magazine by actors, for actors.