About Disney, Renaissance of Disney, Marketing strategy, Expansion, Today's Challenge, Quality and recognition, Newer platforms, Gaming platforms, and Disney destinations.

2. FOUNDATION
STONE
How & When it all began

3. IN 1923, DISNEY WAS
FOUNDED BY WALT
& ROY DISNEY
Initially the DISNEY brothers
struggled.
Few believed in DISNEY’s
vision at that time.

4. LATER, DISNEY
EMERGED TO BE
PIONEERS IN
ANIMATION
MICKEY MOUSE.
PETER PAN.
SNOW WHITE & THE
SEVEN DWARFS.
PINOCCHIO.
CINDERELLA, ETC.
WERE SOME OF THE MOST
POPULAR ANIMATION
MOVIES

5. WALT DISNEY
PASSED AWAY IN
1966
He was the best known person
of the year

6. ROY DISNEY TOOK
OVER WALT’S
PLACE
AND
OPENED WALT
DISNEY WORLD
THEME PARK

7. ROY PASSED AWAY
IN 1971
Since then, DISNEY was
stagnant till 1980

8. RENAISSANCE
OF DISNEY
Re-connection with the audience and restoration
of trust and interest in DISNEY brand

9. CREATIVE
MARKETING
Targeting family oriented and
older customers.
Since families have a
sufficient role in decision
making, DISNEY involved
them.
There was an emotional
appeal too for older
customers.

10. EXPANSION
DISNEY started expanding
and had many business
segments like:
• Studio
• Parks & Resort
• Consumer products
• Media Network

11. TODAY’S
CHALLENGE:
HERITAGE VS INNOVATION VS BALANCE
Conflicts arise from the clash
of heritage versus innovation
versus relevance. DISNEY
respects heritage, but also
believes in the need to
innovate and the need to
balance that respect for
heritage with a need to be
relevant.

12. QUALITY AND
RECOGNITION
“Whatever you do, do it well.
Do it so well that when people
see you do it, they will want to
come back and see you do it
again, and they will want to
bring others and show them
how well you do what you
do.”
- WALT DISNEY

13. FRIENDLY, CLEAN
AND ELEGANT
ENVIRONMENT
Employees are trained to be
assertively friendly.
Special emphasis is given on
detailing & cleanliness.

14. NEWER
PLATFORMS
Multilateral Audience

15. MULTILATERAL
AUDIENCE TO
CONNECT WITH
DISNEY acquired Pixar,
Marvel and Lucas Films.
Hence now it owns popular
franchises like Star Wars,
Spiderman, Nemo, etc.

16. GAMING
PLATFORMS
Infinity gaming platform
allows users to play with
many DISNEY characters
simultaneously.

17. DISNEY
DESTINATIONS
Family-centric marketing for
parks & resorts.
“Let the memories begin”