A presentation made by shrinivas puli under prof. sameer mathur, IIM L

2. Marketing Excellence
Disney
A presentation by
Shrinivas Puli

3. Disney : How it all began
● Disney was founded by walt
& roy disney in 1923
● Few believed in its
potential to become big
● Disney brothers struggled

4. Dawn of animation
● Disney introduced a host of animated cartoons such
as snow white , peter pan, pinocchio.

5. Forgetting
someone?
Mickey Mouse

6. FOrever Among the Stars
1901-1966

7. The new order
Roy Disney takes over
In 1968 2 years after walt disney
passes away
Opens Walt Disney theme park
In memory of his brother
Passes in 1971
Due to haemorrhage, company is a
mess after its founding
brother’s passed

8. Renaissance of disneyRenaissance of disney

9. Creative marketing
● Target audience was
shifted to families
● Parental engagement was
increased

10. Disney Expansion

12. Today’s Challenges

13. Innovation vs. heritage

14. The disney Experience

21. Disclaimer
Shrinivas Puli Prof. Sameer Mathur
Marketing Excellence presentation made by Shrinivas Puli as a part of the
marketing internship under Prof. Sameer Mathur