An American animation studio that creates animated feature and short films for The Walt Disney Company

2. Walt Disney
Documentary
(Management Information Systems)

3. Content
• Introduction
• Walter Elias Disney
• Vision & Mission
• History
• Company Overview
• Disney’s Attraction
• Target Market
• Company Structure
• Competitve Advantage
• SWOT Analysis
• Objectives & Goals

4. Introduction
Walt Disney Animation Studios (WDAS), sometimes shortened to Disney Animation,
is an American animation studio that creates animated feature and short films for
The Walt Disney Company. Founded on October 16, 1923 by brothers Walt Disney
and Roy O. Disney, it is one of the oldest-running animation studios in the world and
currently acts as a division of Walt Disney Studios, being headquartered at the Roy
E. Disney Animation Building at the Walt Disney Studios lot in Burbank, California.
Since its foundation, the studio has produced 58 feature films, from Snow White and
the Seven Dwarfs (1937) to Frozen II (2019).

5. Walter Elias Disney
• Walt Disney was born on December 5th,
1901 in Chicago.
• He died on December 15th, 1966 at the age
of 65.
• He was an animator, voice actor, producer,
and entertainer who founded the Walt
Disney Company and created the iconic
character Mickey Mouse.
• He produces such classic films as Snow
White and the seven Dwarfs, Pinocchio
and Cinderella.

6. • Before fame, he worked as an ambulance
driver for the Red Cross in France
• Walt Disney began developing his skills as a
cartoonist as a young kid. He loved drawing
cartoon pictures.
• Disney was a train fanatic.
• Disney has a star along with Mickey Mouse,
who was first animated character to receive
one.
• The last film Disney personally oversaw was
the Jungle Book, before his death from lung
cancer in 1966.

10. • The History Of Walt Disney
On October 16th, 1923, Disney was founded as the Disney Brothers Cartoon
Studios by two brothers Walt Disney and Roy O. Disney. In early 1923, Walt
Disney an animator from Kansas City, Missouri created a short film dubbed
"Alice in Wonderland", featuring a small girl whose role was played by
Virginia Davis, a child actress who was socializing with animated characters
in the film. Following the bankruptcy of Walt Disney's previous firm known
as Laugh-O-Gram Studios in 1923, he decided to move to Hollywood and
join Roy O. Disney, his brother. Margaret J. Winkler a film distributor and
owner of the M.J. Winkler Productions offered to distribute a whole series
of the Alice Comedies provided that Disney would come as a production
partner. In that same year Walt and Roy established the Disney Brothers
Cartoon Studio where they produced more animated movies after Alice. The
Disney studio which was under construction on Hyperion Street was
completed in January 1926, and its name was changed to The Walt Disney
Studios.

11. • The Debut Of Mickey Mouse
In February 1928, Walt lost the Oswald's series contract,
Oswald the Lucky Rabbit was a cartoon series that Disney had
been working on after the demise of the Alice comedies. To
recover from that loss, later that year Disney conceived an idea
about a mouse whose character he named Mortimer, while on
a train en route to California. Mortimer was later renamed
Mickey Mouse because Disney's wife, Lillian, did not find
Mortimer mouse to be appealing. Steamboat Willie was
released on November 18th, 1929, and was Disney's first sound
film and cartoon starring Mickey. Steamboat Willie was yet
another milestone accomplished by Disney since it was the first
cartoon that featured synchronized sound therefore becoming
an immediate success and a smash hit.

12. Following a series of cartoon productions, Disney created the Silly Symphonies series in conjunction with Columbia Pictures who signed
as the distributor of the series in August 1929. In September 1929, the Mickey Mouse Club was formed following the approval from
Walt Disney. Later that year Walt Disney studios partnership was restructured as a corporation with the name changing to Walt Disney
Productions, Limited which included the Disney film recording company, an investment company for real estate holdings, a
merchandising division, limited and Liled Realty and Walt Disney Enterprises and two subsidiaries.

13. • The Technicolor Era
Disney signed an exclusive contract with Technicolor which featured the
production of cartoons in colors starting with trees and flowers. From 1928 to
1930, Disney produced cartoons through Powers Celebrity Pictures while
from 1930 to 1932 they used Columbia Pictures and the United Artists from
1932 to 1937. Since Mickey Mouse had gained so much popularity Disney was
able to plan for his first feature-length film.
• The First Feature- Length Animation
In 1934, Disney began the production of Snow White and The Seven Dwarfs
which was his first feature length animated film premiering in December 1937
to become the highest grossing film during that time. Disney used the profits
from the film to finance the construction of a new studio complex stretching
about 51 acres in Burbank, California where the current headquarters of Walt
Disney's Studios is located to this date.

14. • Disney Land
In 1954, Walt used his Disney series to showcase what Disney Land would
become. Walt came up with the idea for Disney Land out of the desire for a
place where both children and their parents could enjoy themselves and have
fun at the same time. Disney Land was officially opened to the general public
by Walt Disney on July 18th, 1935. Currently the Walt Disney Company
operates on 4 main business units which include The Walt Disney Studios,
Parks and Resorts, Media networks, and Interactive Media.

15. Company Overview
➢Walt Disney Studios
➢Park and Resort
➢Disney Consumer Product
➢Media Network

16. Walt Disney Studios Park and Resort Disney Consumer Product Media Network

17. Disney’s AttrAction
❖ Universal Studios Florida
❖ Sea World of Florida
❖ Cypress Gardens
❖ Busch Gardens-Tampa

18. TARGET MARKET
• Disney’s core market comprises younger
more child based market.
• •It has now been expanding its market
through various ventures.
• •Though now many of the television shows,
movies and products are also made for
teenagers.
• •Several activities of theme parks, cruises
are also enjoyed by adults .

19. Target market analysis
Master of entertainment of all generation
Kids
Teenagers
Family

20. Company Structure

21. Competitive advantages
• the goal of the Disney Imagineering section is
to continuously design and implement new,
fun and exciting product for the Disney
company that will attract, amaze and excite
their customer
• Well Strong and Well known Brand-name and
Image
• The most basic goal-”To Make People Happy”
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23. SWOT analysis

25. Thank you