presentation on walt disney

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presentation on walt disney

  1. 1. Walt Disney
  2. 2. Contents: <ul><li>Introduction </li></ul><ul><li>About Company </li></ul><ul><li>Operations of </li></ul><ul><li>Company In India </li></ul><ul><li>Mode Of Operations </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>PEST Analysis </li></ul><ul><li>Future </li></ul>
  3. 3. Introduction <ul><li>Walt Disney, founded The Walt Disney Company. </li></ul><ul><li>He was an American film producer, director,  </li></ul><ul><li>screenwriter, voice actor, entertainer. </li></ul><ul><li>Firm : The Walt Disney Company </li></ul><ul><li>(India) Pvt. Ltd. </li></ul><ul><li>Parent company : The Walt Disney </li></ul><ul><li>Company. </li></ul><ul><li>Home country : USA. </li></ul><ul><li>Host country : India. </li></ul>
  4. 4. About The Company <ul><li>Largest media and entertainment conglomerate. </li></ul><ul><li>Founded on October 16, 1923 </li></ul><ul><li>Other ventures : </li></ul><ul><li>Studio Entertainment. </li></ul><ul><li>Parks and Resorts. </li></ul><ul><li>Consumer Products. </li></ul><ul><li>Media Networks. </li></ul>
  5. 5. <ul><li>Subsidiary of Walt Disney Company. </li></ul><ul><li>Develops ,produces movies & </li></ul><ul><li>videos for children. </li></ul><ul><li>Disney India tied up with Yash Raj Films to produce Roadside Romeo. </li></ul><ul><li>Launch : December 2004 </li></ul><ul><li>Location : Mumbai, India. </li></ul>The Walt Disney Company (India) Pvt. Ltd
  6. 6. INDIA OPERATIONS <ul><li>2004 – Launch of Disney Channel & Toon Disney (Now called Jetix) in India. </li></ul><ul><li>2005 - Toon Disney launched a Hindi language feed. </li></ul><ul><li>2006 - Acquired Hungama TV & made a strategic investment in UTV. </li></ul><ul><li>2007 - Along with Yash Raj Films jointly produced Disney's first local movie, Roadside Romeo. </li></ul>
  7. 7. MODE OF OPERATIONS <ul><li>Entry- through TV. </li></ul><ul><li>Localized programs. </li></ul><ul><li>Programs in Hindi, Tamil and Telgu. </li></ul>
  8. 8. <ul><li>SWOT ANALYSIS </li></ul>
  9. 9. STRENGTHS <ul><li>Global Standardization. </li></ul><ul><li>Target Customer : Children. </li></ul><ul><li>Popular Brand Name. </li></ul><ul><li>Diversification. </li></ul><ul><li>Popular characters </li></ul>
  10. 10. WEAKNESS <ul><li>Excessive Research & Development. </li></ul><ul><li>High Investment. </li></ul><ul><li>High Risk Factor. </li></ul><ul><li>Limited range of target audience group. </li></ul>
  11. 11. OPPORTUNITIES <ul><li>Attraction of children to television. </li></ul><ul><li>Cheaper alternatives to soft toys. </li></ul><ul><li>Global Localization </li></ul>
  12. 12. THREATS <ul><li>Competitors: National, Regional & Global. </li></ul><ul><li>Highly Demanding in terms of Sales, Creativity and Innovation. </li></ul><ul><li>Employee Retention </li></ul>
  13. 13. <ul><li>PEST ANALYSIS </li></ul>
  14. 14. P0LITICAL <ul><li>Tax benefits for the animation industry. </li></ul><ul><li>Trainings are on the rise. </li></ul><ul><li>Facilities are provided in the special economic zone. </li></ul>
  15. 15. ECONOMIC <ul><li>India has a cost advantage in terms of salaries and the overall cost of production. </li></ul><ul><li>Cost of making one animation movie in India is US$60,000 compared to US$250000-400000 in the United States or Canada. </li></ul><ul><li>The salary paid to an animation professional in India is US$600 while in many other developing countries the salaries are about US$1200. </li></ul>
  16. 16. SOCIAL AND TECHNOLOGICAL <ul><li>SOCIAL </li></ul><ul><li>Significant role of television. </li></ul><ul><li>Special programs brings in loyalty. </li></ul><ul><li>TECHNOLOGICAL </li></ul><ul><li>Concept formulation in India is weak. </li></ul>
  17. 17. FUTURE PLANS <ul><li>Finalising new marketing initiatives in India, with the thrust on localisation, interactivity and region-specific approach. </li></ul><ul><li>Focus on family entertainment industry. They have received the green signal to produce films emphasising the family values. </li></ul>
  18. 18. Thank You ………!!!!

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