Case Study on Disney

2. LET THE MEMORIES
BEGIN !!!

4. FOUNDED BY WALT AND
ROY DISNEY IN 1923
Walt Disney once stated , “I am interested in
entertaining people, in bringing pleasure ,
particularly laughter , to others , rather than being
concerned with ‘expressing’ myself with obscure
creative impressions .”

5. MICKEY MOUSE BECAME
DISNEY’S MOST FAMOUS
CHARACTER

7. “
”
WHATEVER YOU DO , DO IT WELL. DO IT SO
WELL THAT WHEN PEOPLE SEE YOU DO IT
THEY WILL WANT TO COME BACK AND SEE
YOU DO IT AGAIN AND THEY WILL WANT TO
BRING OTHERS AND SHOW THEM HOW WELL
YOU DO WHAT YOU DO

8. Walt Disney World Theme Park . This was opened by Roy
Disney after Walt Disney died in 1966 .

9. AND THE OSCAR GOES TO …

10. THE DISNEY RENAISSANCE

11. Between the late 1980s and 2000, Disney entered an era known as
the Disney Renaissance as it released ground breaking animated
films .

14. CHALLENGES FOR DISNEY
Brand Relevance
Heritage
Core Values
Innovation

15. SOLUTION !!!

16. EVERY DETAIL MATTERS !
BEHAVIOUR , CLEANLINESS ETC.

17. Disney acquired these three huge brands to create sustainable
character brands and new growth opportunities for the company .

18. Disney Infinity gaming platform was launched in 2013 . It allowed
consumers to play with many of the Disney characters at the same time

19. DISNEY IS THE 13TH MOST POWERFUL
BRAND IN THE WORLD

20. SUMMARY
• Disney History
• Achievements
• Disney Renaissance
• Brand Segments
• Challenges
• Solutions
• New Products

21. DISCLAIMER
• Created by Arvind Ashok , NIT Trichy , during a Marketing Internship by Professor
Sameer Mathur , IIM Lucknow .