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The walt disney company

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ptoelle81

I had to write an in-depth evaluation of The Walt Disney Company. I learned a lot about researching companies and finding the information that is available to us via the web. I put together a presentation and had to present it in front of my Marketing class. It was a very fascinating to find out the behind the scenes happenings and financial holdings of the company. I learned ways to find a companies Target market and segment it down.

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The walt disney company
WALT DISNEY’S MISSION STATEMENT,[object Object],According to Disney’s corporate website, the mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. Walt and Roy believed that he had to stay one step ahead of the competition in order to be the most innovative and creative animation company of all times. ,[object Object],	It is without undeniable dispute that The Walt Disney Corporation has created an empire that is unmatchable. They strived for excellence and are continually changing. They have surrounded themselves with the best artists, the most innovative creators, and the newest technology to compliment it all. Above all, the consumers are the driving force behind the genius enterprise, and the two brothers never lost sight of that goal. ,[object Object]
The first Disney theme park was Disneyland, which took five years to develop.  ,[object Object],Disneyland officially opened on July 14, 1955,[object Object]
/           /          br />/           /             br />
ABC/Disney’s Target Market,[object Object],Based on the statistics we gathered. The average age is 44.5 years old, Female, $75,000+ household income, 42% have 1+ child per household, home owners, 32% have some sort of education, median household income is $42,360.00. Children are the base but the parents are the deciding factor. Therefore, Disney aims at the parents.,[object Object]
Top 3 Competitors,[object Object],"Time Warner, Inc. is Disney's chief competitor. This company not only challenges Disney's television interests, but also looks to be competitor in merchandising. The Warner Brother label will be the name brand name in this merchandising effort. The merger put the final nail in the coffin of The Go Network and has had a significant effect upon Disney Internet interests",[object Object],"CBS promises new programming and a strong late night lineup that may challenge the success of ABC and their hit television show, "Who Wants To Be A Millionaire". CBS offers a huge threat to the future of The Walt Disney Company and The ABC television network. In order to maintain its position as the world's #2 media conglomerate, Disney must continue to improve upon the quality of its television programming",[object Object],"The Fox Entertainment Group is a serious competitor to the strength of Disney's television networks. Popular Fox shows, such as Ally McBeal, and sporting interests, such as the broadcasting rights to the National Football league have challenged Disney's television dominance",[object Object]
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The walt disney company