A short outline on why Disney has been so successful with its consumers, from a Marketing standpoint, with focus being given to Disney's products and services and how they affect consumer markets.
2. The WALT DISNEY COMPANY was first
founded on October 16, 1923, as DI
BROTHERS CARTOONS STUDIOS by the
brothers Walt E. Disney and Roy O.
Disney. Today, it is the 13th large
in the world with revenues over $4
billion.
TIMELINE:
1919-1928: the silent era
1928-1934: Mickey Mouse
1934-1945: Snow White, Pinocchio
1946-1954: television
1955-1965: Disney Land
1966-1971: Walt Disney World
1972-1984: theatrical malaise
1985-2004: Disney Renaissance
2004-present: present era
3. D I S N E Y ’ S C O R E
B R A N D V A L U E
trust, fun, quality
entertainment
for the entire family.
to entertain peopl
bring pleasure,
particularly laugh
to others.
11. 2.1 STORIES & CHARACTERS
Visceral stories
with
an emotional
connect
through
lighthearted
stories and
distinct
and interesting
but
Disney
merchandise
and apparel are
omnipresent and
the target
consumers(childr
en)
are constantly
exposed to them.
12. 2.2 DIVERSITY
Disney draws inspiration from mu
cultures, novels, stories, fairy
re-molds them to suit children i
highly creative manner that can
appeal to and engage audiences o
age demographics.
13. 2.3 EVENTS AND EXPERIENCES
DISNEY LAND,
DISNEY WORLD
EPCOT
“The Devil is in the
Details”
Memories and stories
are made here.
19. “Whatever you do, do it well. Do it so w
when people see you do it they will want
come back and see you do it a
and they will want to bring
and show them, show th
how well you do what y
