by: Humna Feroze

1. Institution Research
BY: HUMNA FEROZE

2. Disney logo
 The original Disney logo showed the profile of Mickey Mouse. When animated, as the
logo always was in the company’s films and TV shows,
 In 1995, though, the logo underwent a transformationinto what would be the basis
for the Disney logo we see today, featuring a light blue castle with the text “Walt
Disney Pictures” displayed across it. This logo was used until 2006 when Disney
adopted the logo we now see today.
 The current Disney logo is incredibly impressive in its detail, displaying Cinderella’s
castle, complete with balconies, towers, windows, and a moat. The current logo,
both animated and unanimated, also serves as an immediately recognizable
symbol of Disney.

3. Disney font: “Walt Disney”
 A lot of attention has been given to the font used to spell out the word “Walt Disney”
as well. Since the complete Disney logo is so complex, Disney needed a way to more
easily brand certain products and productions without having to print the entirety of
Cinderella’s castle across them. To do this, Disney came up with a highly unique and
recognizable font to spell out “Walt Disney”. In this way, the simplified logo which
consists of nothing more than a line of text is still immediately recognizable and
inseparable from the brand and its overall message.

4. Disney distribution
 DISTRIBUTION 1930
 Distribution moved to Columbia pictures 1932
 Distribution moved to United Artists 1936
 Distribution moved to RKO Radio Pictures 1954
 Distribution moved to Buena Vista

5. Disney founders
 Disney was originally founded on October 16, 1923, by brothers Walt and Roy O.
Disney as the Disney Brothers Cartoon Studio; it also operated under the
names The Walt Disney Studio and Walt Disney Productions before officially
changing its name to The Walt Disney Company in 1986. The company established
itself as a leader in the American animation industry before diversifying into live-
action film production, television, and theme parks.

6. Disney Assets
1. Corporate.
2. Studios: Live-action Production, Animated Production, Disney studio services,
Disney theatrical group, and Disney music group.
3. General Entertainment Networks: Walt Disney Television, A & E Networks.
4. Media and Entertainment distribution: Advertising and Distribution, Walt Disney
Motion Pictures, Streaming Services.
5. Parks and Resorts: Disneyland resorts, Walt Disney World Resort, Disney parks
International, Disney Signature Experiences.