This document summarizes Walt Disney's business strategy. It outlines Disney's vision to be one of the world's leading entertainment providers by fulfilling its mission of making people happy through trust, fun, innovation and commitment to high quality family entertainment. Disney segments its markets based on its business units and targets all ages. It positions itself as a family brand through sensory advertisements, print ads, videos and social media presence. The summary highlights Disney's brand recognition, online promotion tactics, social media reach and risks around balancing heritage and innovation.
1. WALT DISNEY presents
A photo album: An inside story
CREATED BY RAGURAMAN,S
COIMBATORE INSTITUTE OF TECHNOLOGY
2. Walt
Disney
Who?
• The birth of Walt Disney is on October 16,
1923 by Walt Disney and Roy O Disney.
•From humble beginnings as a cartoon studio in
the 1920s to its preeminent name in the
entertainment industry today.
• The success story continued with back to back
hits of Pinocchio, Snow white and the seven
dwarfs, Cinderella etc.,
4. PYRAMID MODEL OF COMPANY STATEMENT
MISSION
VISION
VALUES
One of the Worlds leading
entertainment provider
Trust, Fun, Innovation, and
Commitment to provide high
quality entertainment for
whole family To make people happy
15. BRAND RECOGNITION
The unique value proposition that Disney carries help the company to levitate from its
rivals
•Respect for Heritage
•Need to innovate
•Need to be relevant
•Effective audience connect
16. CORE CUSTOMER REACH
• Sensory Advertisements
• Print Advertisements
• YouTube Advertisements (Video Ads)
• Online Display ads
• Social Media presence
• Innovative appeals to reach customers