Disney presentation during marketing internship under Prof Sameer Mathur, IIM Lucknow

2. Disney was founded
on October 16, 1923,
by brothers
Walt Disney and
Roy O. Disney

3. Admit it !!
We all wanted to go Disneyland as a child

5. Disney Created some of the most
famous cartoon characters

6. On December 15,1966 ten
days after Walt Disney’s
65th birthday, he died
of lung cancer.
Shortly after that on 20th
December, 1971
Roy O. Disney also passed
away.
The company stumbled for
some years due to this

7. However, by the 1980s, the
company was back on its feet and
thinking of new ways to target its
core family oriented consumers as
well as expand into new areas that
would reach an older audience.

9. Disney Business Segments

11. It’s greatest challenge is to keep 90 year old
brand relevant and current to its core
audience while staying true to its heritage
and brand values

12. Internally Disney has focused on
“A value creation dynamic, based on high
standards of quality and recognition that sets
Disney apart from its competitors. “

13. Disney’s success can be measured from
the fact that consumers spent 13 billion
hours immersed with the Disney brand
annually.
Today Disney is the 71st largest company in
the world with revenues reaching nearly
$52 billion dollars in 2015.

14. That’s it in a nutshell !

17. What does Disney do best to connect
with its core consumers?

18. • From its founding, Disney brand has always been synonymous with
quality entertainment for the entire family. Mickey Mouse is the
most famous cartoon characters till date.
• Disney basically connects with its customers by providing them with
quality entertainment and innovating and excelling in it.
• Beginning with black-and-white cartoons to producing animated
films, theme parks, consumer products: Disney is a brand that
stands for trust, fun and entertainment that resonates with
children, families and adults through some of the most amazing and
iconic characters, stories and memories of all times.
• By launching the Disney channel, it maintains a regular connectivity
with its audience.
• In the modern times, its biggest challenge is to maintain its 90 year
old heritage and yet innovate!
• It uses emerging technologies to connect with its consumers in
innovative ways. It was one of the first companies to begin regular
podcasts of its television shows as well as release ongoing nesws
about its products and interviews with Disney’s employees, staff,
and park officials.

19. What are the risks and benefits of
expanding the Disney brand in new
ways?

20. Basically, the greatest challenge Disney faces is to
preserve its 90 year old heritage while innovating.
It is this rich culture that fascinates young and old
alike. But the benefits are no doubt worth the
effort. The more it expands, the more its
popularity and customer-base increases. Also, the
existing ones are inclined to be connected with
Disney more and more. Disney invests in foreign
countries or take acquisition in areas such as
theme parks, movies etc. This helps the company
to bring more revenues and profits. Though there
will be constant risk of success in the market, of
stability of product, expansion is a necessity.

21. Created by Madhur Garg, BITS Pilani - Goa
campus, during a marketing internship by
Prof. Sameer Mathur, IIM Lucknow.