Mini case study of Disney

2. The Walt Disney
Company started in
1923 in rear of a small
office by Walt Disney
and his brother Roy.
Within 4 months, the
staff moved to larger
facilities where the
signboard read
“Disney Bros. Studios”.

3. Walt Disney started in 1923 with Oswald the Lucky Rabbit. To
recover the loss of Oswald he came up with Mickey Mouse in 1928
and soon many other characters came up.

4. Disney kept gaining
success popularity
with the smashing
success of first full
length animated
film, Snow White
and the Seven
Dwarfs. This led to
more animated
classics, live action
films and television
series throughout
next 3 decades.

5. Disney opened the
world’s first theme
park “Disneyland” in
1955 which was
considered the
happiest place in the
world then.
Walt Disney died in
the year 1966.

6. 1971 saw the
opening of the
24000-acre
Walt Disney
World Theme
Park in Florida.
The CEO then
was Roy
Disney. He
died later in
December that
year.

7. So what
makes
Disney so
much
successful?

8. Subdivisions Theme
parks and
Resorts
Consumer
products
Studio
Entertainment
Media
Networks
Interactive

9. The total
revenue of
Disney in 2015
was 52.46
Billion USD!!!!

11. Disney has made several movies with characters that people loved

12. Theme parks Resorts

13. A Walt Disney Internet Group that
oversees various websites and
interactive media owned.

14. Internal Challenge: Disney Difference
Internally Disney focuses on
Disney difference based on
Walt Disney’s most
recognizable quotes:
“Whatever you do, do it well.
Do it so well that when
people see you do it they will
want to come back and see
you do it again and they will
want to bring others and
show them how well you do
what you do”.

15. Disney Heritage vs Innovation
• The company deals with
conflicts and decisions that
arise from heritage vs
innovation clash.
• CEO Bob Iger says “ I’m a
big believer in respect for
heritage, but I’m also a big
believer in the need to
innovate and the need to
balance that respect for
heritage with a need to be
relevant.

16. Disney has now
acquired a lot of brands
and uses them to
enhance customer’s
experience.

18. Benefits of
expanding Disney
Newer Markets
More popularity
More revenue

19. Risks of
Expanding
Disney
Bad Service in one
sector
Loss of heritageRisk of competition

20. Summary
“Let the memories begin”
•History of Disney
•Major breakthroughs for Disney
•Subdividions in the company
•Revenue
•Marketing strategies and services
•Disney Innovation
•Acquisition
•Benefits of expanding Disney
•Risks of expanding Disney

21. Disclaimer
This presentation
was created by
Aabhas Mathur,
student of IIT
Kanpur during a
marketing
internship by Prof.
Sameer Mathur,
IIM Lucknow