2. Audience: I think the target audience for this
magazine is an audience of both genders and
around the age of 16-24. I think this because it
has images of young people, both genders Main Image: The main image is of two
Masthead: The red masthead is a common attracting both men and women plus the word men and a women in front of them, this
occurrence throughout the NME magazines it ‘sex; is used which would suggest that this isn't is a not a stereotypical view of genders,
is how they are recognised. The content of targeted at young children. normally the males are the leading roles
the front cover works around this in terms of this suggests that the target audience is
colour scheme and setting of a style. The main not for traditional, ‘old fashioned’ views
image is over lapping one the letters in the of gender, therefore targeting the
masthead giving off an impression to the younger generation. The people in the
audience that these are a popular magazine image are likely to reflect what the
and everyone knows what the missing letter people reading the magazine look like
is, therefore convincing the audience that this and the way they dress etc.
must be a good magazine and therefore you
should buy it. The red is a dominating colour
catching the audiences attention .
Lead Article: The lead article “The
Gossip” draws the audiences attention
because the word ‘gossip’ in this society
is essential in media because everyone
Skyline: This uses a red banner to grab the wants to be updated with the latest
audiences attention almost like a warning news and be in the know of what’s going
sign, it also follows the style of the rest of the on. The large bold white text seeks
magazine because red is used throughout. attention and makes the audience want
The text is white and black which are to read more.
contrasting colours to standout out against The tagline underneath “sex, skins and
the red banner. standing in the way of control” used the
The use of a rhetorical question in the sky line power of three and sibilance to again
intregues the audience and makes them feel draw the reader in because it is catchy
more involved so they answer the question in and memorable.
their head.

3. Articles: This magazine cover is filled with
Audience: It is very clear that the
plenty of alliteration in all of the side
target audience for this magazine
articles for example “Best British
is females purely because of the
boutiques”, “Phoebe Philo”, “Spa special”
colour scheme and the female
etc. This is effective because it almost
model. I think the age range would
creates a rhythm and sounds catchy when
be around the age of the model
the audience reads it which draws there
(18-30) because the audience will
attention. The colour scheme of pink black
find it easier to relate to the
and white would draw the attention of its
woman if they are a similar age.
target audience because the women
The pink tones connote femininity
reading this would stereotypically be ‘girly’
therefore targeting women. The
who like typical ‘girly’ things like perfume,
female model is used as a role
make-up, clothes etc. and as pink is
model for other women and
associated strongly with women it is
fashion rather than used to grab
possible they like the colour pink therefore
males attention.
catching their eye.
Main image: The main image of a
woman posing is probably a role Masthead: This masthead is a pale pink
model for the readers of the colour which plays a part in creating the
magazine it teaches them how to colour theme on the cover. I have noticed
be sexy and attractive. The dress that it is very popular to have the image in
she is wearing looks classy and front of masthead on a particular letter.
therefore suggests that the target The font type is classy and feminine which
audience for this magazine would helps make it clear to the audience who
be people with more money this magazine is targeted at.
perhaps in the B or A category.
The price of the magazine ‘£4’
would also suggest that this is
targeted at people with disposable
income because this is higher
than the average price of a
magazine.

4. Skyline: This is a quotation from a Audience: The typical target audience for
celebrity to another this would intrigue Heat magazine would be mainly females as
this type of target audience because you can see this is a gossip magazine where
they enjoy reading about celebrities gossip is stereotypical to women's
lifestyles. The orange and blue tones colloquial type of language. I think the age
used in the background for this skyline range would be anyone between 16-35
are contrasting colours which is another who are obsessed with celebrity gossip.
technique used to grab the readers This particular issue would be targeted at
attention. the people who like Cheryl Cole as it is
made apparent by the main image that she
is a leading article within this magazine.
Main text: The main text is catchy
because it leaves the reader in
suspense of how Cheryl is ‘off the Masthead: This is red which is a
leash’. The bold, orange and capital connotation of fire or heat, which is
letters draw in the readers attention relevant to the title. Red is also eye-
but also tie in with the masthead catching because a warning is normally red
theme of ‘heat’. therefore it attracts the audiences
attention. The text is in lower case letters
which suggests the magazine is colloquial.
Buzzword: The buzzword is ‘Exclusive’
Main Image: The main image is Cheryl Cole
which is in capital letters, on a yellow
who was probably one of the mostly talked
background and black writing which is a
about celebrities at this time therefore it
good contrast in colour to help the
would encourage the audience to buy this
audience read the writing clearly, all these
magazine because they would want to be
features are used to attract the audiences
in the know. Cheryl Cole is within the age
attention and encourage the audience that
group of the main target audience
this magazine has something better than
therefore it would also help the audience
its competitors.
to relate things with her.

5. Audience: The target audience for this Main Image: The main image is the
magazine is women aged 25-55 i think interior of a room. It is used to
this because it has to be targeted at persuade the audience to buy the
people who can afford a house and magazine by taking a risk ad hoping
anyone above the age of 55 may not be that this style of room appeals to its
as interested or have already audience. I have noticed that this
completed the interior of their house magazine was published in October
by this time. It is probably aimed at which could explain why this colour
women in the ABC1 category because scheme is used in the main image
the interior looks classy and these are because it reminds me of autumn
the types of people who extra money colours.
to spend.
Text: This magazine doesn’t have an Masthead: The masthead is again
obvious main text however this text at very classy and fits the genre of
the bottom grabbed my eye because of the magazine making it clear to
the fancy writing on the word “Rich” it the audience that the publishers
caught my attention. The font type suits know about interior design and
the style of the magazine and there therefore encouraging them to
aren't any major features that stand out buy this magazine because they
predominantly to grab your attention feel confident about getting
straight away. The main image does professional ideas on interior
most of the speaking for this. I would design. The green/teal colour fits
assume that for this type of magazine the style of the interior image as it
they have chosen on purpose not to tones in well with the colour
have any bright contrasting colours, as it scheme. The font is very simple
can look tacky and this would make the and elegant which again
audience presume that this interior compliments the style of the
magazine doesn’t have an idea about magazine cover and the target
fashion or what goes. audience.

6. Skyline: The skyline on this magazine cover Puff: This puff attracts the audiences
doesn’t follow the typical codes and attention because it is red and the
conventions of a skyline as it doesn’t have a connotations of red are warnings therefore
background banner behind the text. the audience are attracted to this puff.
However, although the red is used as a
contrasting colour, in this circumstance it
doesn’t look tacky because it ties in slightly
Masthead: This is an orange colour which with the colours of the cars.
ties in with the colour of the main image
and has a strong contrast with the
background colour. Blue and orange are
contrasting colours and this helps to make
the image and text stand out, I have
noticed that a lot of magazine covers use
this technique of contrasting colours. Buzzword: The buzzword is “win” this is
used to attract the audiences attention and
make them assume they re getting more
for their money. It is written in capital
letters to reinforce to the audience what
they are getting for their money.
Main text: The word “crazy” connotes the
type of personality these cars would have if
they were personified, it helps to attract
Images: All the images within this magazine
the audience because it shows a passion in
are cars because it is a car magazine and
the love of cars because they are linking
therefore the publishers are assuming that
emotion and cars. The text grabs the
the target audience will like these types of
audiences attention because it is in capital
cars.
and black which is bold and is clear to read
for the audience.