I think I would like to cater for the   pop   area of the market.The pop magazines that are around now are; We Love Pop ...
Pop CaseStudy!
Pop Magazines around now;                                       The title is bright pink,           Teasers also involve c...
Top Of The Pops Info!                                                  This table shows that top of the pops              ...
Pop Magazines around now;   The anchorage around                                   The magazine title again   the front co...
We ♥ Pop Info!                                  This table shows that this                                                ...
Pop Magazines around now;                                                       The colours aren’t all pink which         ...
Contents Page Analysis:                                               Aimed at a female                                   ...
Contents Page Analysis:                                  The page numbers areWe ♥ Pop                                     ...
Upcoming SlideShare
Loading in …5
×

Market research ppt

379 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
379
On SlideShare
0
From Embeds
0
Number of Embeds
55
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Market research ppt

  1. 1. I think I would like to cater for the pop area of the market.The pop magazines that are around now are; We Love Pop Top Of The Pops BillboardI think this is a good gap in the market tomake a new cheesy pop magazine. As thereare not many other magazines to contendwith.
  2. 2. Pop CaseStudy!
  3. 3. Pop Magazines around now; The title is bright pink, Teasers also involve current fashion which attract this gives it a very girly people who want something more than a music feel to it, the title also magazine. has a very rounded smooth font whichThe anchorage makes it seem fun, andinvolves boy bands not in your face, thewhich would appeal swirl in the ‘s’ alsoto the 12+ audience gives the title a verywho are fans of these young,girly feel.bands.Also appeals to The main article isteenage problems about someone who is in the popThe freebies are aimed industry, this fitsat a pop audience, well with the genreparticularly a girl as it is a current popaudience as they posters artist which appealsare of teenage boys or The main colours are to the audience.young male singers. She is also dressed pink purple , ,white and black very feminely.
  4. 4. Top Of The Pops Info! This table shows that top of the pops magazine is aimed mainly at girls aged 11-15 years old. This helps me t find out what age group would be good to target for my magazine, and by this it seems young teenagers age 11-15 would be a good place to start.It also gives me an indication at what price that agegroup are willing to pay as they 331,000 people readit and buy it at £2.99. This would also be a good areato price my magazine but I could possibly make iteven cheaper so people would chose my magazineover this one.
  5. 5. Pop Magazines around now; The anchorage around The magazine title again the front cover all involves pink, which again involves gossip about gives the magazine a very bands or solo artists girly feel. The font is a bit appealing to the sharper which makes it stand younger target out more, it has a lot more audience who would teenage/ young men on the want to read about it. front cover. This means it isThe freebies they offer aimed more at girls as theyare all 10 posters of would be interested inmale artists. This is reading about the boysaimed at a female features.audience as this is who The main article isthey would want to about a currentread about popular teenage boy This magazine also band, this appeals to incorporates the younger teenage fashion, this appeals audience as they could to an audience who pink, black, The colour scheme is be fans of the band. want more than just music. white and blue
  6. 6. We ♥ Pop Info! This table shows that this magazines target audience is just girls aged 13-15. This together with top of the pops shows me than an age range of 11-15 would be a good idea, as it would appeal to both of these magazines audiences. However I could aim for a little bit older as that is not already catered for.This magazines price is also £2.99 the sameas top of the pops. This seems like a goodidea to not price my magazine above £3. Thismeans that making my magazine cheaperwould be a good idea as then I may convincereaders to chose my magazine instead if it ischeaper.
  7. 7. Pop Magazines around now; The colours aren’t all pink which suggests that it is aimed at both males and females.The other anchorage isbased around other bands The main article/which again is aimed at anchorage is abouttheir target audience. Lana Del Ray, thisIt also features bands like: would attract a moreMadonna, Azelia Banks, male audience as sheAvicii and Van Halen. This is attractive but onappeals to a wide range of the other hand ismusical tastes and aimed at both ages asaudiences broadening their females would alsoreadership. like to listen to her music and read aboutThe main dominant image is very her. This wouldgirly but the pose is very serious, appeal to the target The colour scheme is audience as she is inthis could suggest that the the charts right now.magazine is aimed at an older pink, blue, yellow,audience as the main image isnot cheesy. white and green.
  8. 8. Contents Page Analysis: Aimed at a female audience as it’s aboutTop of The Pops. being in ♥ with boys! This gives it a clear target audience.A picture of the frontcover again on the The pages with thecontents page, this is biggest stories/ articlesto remind you what and bigger and bolder.articles are on there This is to highlight thereand what page you can main stories to guidefind them on. people to the main stories this week/month.Has a section of themagazine all about A picture of one directionshopping, this combines Also shows it is importantboth music and shopping as the page number is bigwhich widens the in the middle of thereadership as it is not all photo so readers can findabout music. The main colour scheme used is Pink, it easily. This would be a Yellow, Red, and white. This is quite girly good technique for my and give an indication of what is popular magazine as people can in pop magazines. find articles they want to read easily.
  9. 9. Contents Page Analysis: The page numbers areWe ♥ Pop again in bold, this outlines the main articles of theThe main magazine, and onescontents header is that are featuring this‘we love this’ this week.matches with thename of the The colour schememagazine ‘we love continues through topop’. This again the contents page, tomakes the match the frontmagazine flow and cover. It makes thefit together, magazine flow, andmaking it obvious look professional.of the colourscheme and housestyle. A runner along the bottom to show artistsThe heading ‘inside this month’ this displays clearly that are current andwhat the magazine includes this month making it attract the readerseasy for readers to find the article when they want to into reading themread. pages.

×