2. The layout for Kerrang! Is very organised for a magazine with all these stories because it has the mainstream bands
at the top and more at the bottom so the audience looks at it all to be thoroughly entertained for the music genre
The font and colouring for this they like which includes, rock, pop-punk and metal. The Splash image isn't obscured in any way which could mean
particular issue is quite interesting that the band and genre which is represented is boasted where the audience is a subject to cultural hegemony
because of the woman (Hayley because of all bands they have within their pages.
Williams) on the cover. The sub-
headings (good charlotte) are the
same type of colour as her hair. The woman on the cover (Hayley Williams) expresses
This would be because the hegemonic masculinity because she’s a popular female
company want to make this eye singer in this genre of music who’d appeal to the men.
catching towards the audience so As well she’d be a role model for the people in bands
they read the sub-headings to who listen to the type of music she plays.
make it eye catching for the As well she's an aggressive pose which would compare
audience. with the `rebels` sub-heading. It could say that their
type of music is rockish where it could be loud which
Feature headlines are there for the big conveys different messages for the issues that they write
thing. By this I mean the latest story. about. that could be political views, life, a special person
For the audience this would create a or just sticking it to the man etc.
sense of knowing, they’d know up to To contrast this she’s in a feminine view because of her
the minute latest information. It hair; she has it quite long which could say that she’s your
reflects the readership for teens all average teenage girl who’s audience are both male
because of a stereotype of feeling they and female. As well as this, her hair and makeup say
need to know up to the minute that she’s fine with the way she looks. It doesn’t look like
information. she has too much to convey the confidence she has to
transpire to her female audience.
Menu Strip with buzzwords.
This is here as a last attempt to get the reader to The pug (freebie) is there to make the audience think, if
buy the magazine. It lists well known bands you buy a magazine just for the product it could be
who’re generally advertised more often because cheaper to buy it in the magazine . This tell us that not
the publishing company (Bauer media) knows the A necessary feature for magazines is the all the audience (working class) could be loyal to it if
target audience will buy the magazine if it barcode where it can have the issue number to they buy it for the one band.
features more mainstream bands. They have on see how long it’s been published as well as For the long-time buyers it’d be an added bonus to the
occasion, smaller or local bands that are similar to ordering any that you may enjoy. It’s usually weekly magazine because they’d feel that this is a one
bigger bands to get the audience to listen to small so it’s the last things the audience see. time offer to make them more interested in looking at
other music, sometimes genres they don’t enjoy, This is because if they see the price first an the magazine and buying it.
so they have another reason the working class will expensive magazine will put them off buying it. From the look of that it’s been painted on it tells that
listen. They generally have some artists similar to this type of magazine is quite messy and the audience
the feature headlines to tie into that specific may not be expecting something’s that may be included
genre. This reflects the readership because if they in the magazine that they’ll fully enjoy. It says that the
know the open minded target audience enjoy audience could've done it themselves to tie into the
knowing about new artists then they’ll buy it again `rebels` sub-heading which ties into the stereotype of
if they’re likeable and within their genre of music. the teen audience which is the target audience
3. The masthead is the title kerrang! With a white background. The wearing away of the letters could mean that the
amount of bands they have in the genre to say that it’s expanding but getting old.
The smashed screen effect links to the sound a guitar makes when its really loud and plugged in. It adds to the fact
that this type of music uses lots of guitars for the music every band makes which fits in with the emotion of the songs
for example anger and rebels within the magazine for the stereotypes are aggressive teenagers, some of which who
buy this publication so it reflects the readership of the target audience because it is teens that buy this magazine.
The subheading afflicts with a
secondary band that the magazine
covers, usually not in so much detail.
The reason for this is to acquire a
bigger audience so if they don’t
Buzzwords are there to attempt the reader
thoroughly enjoy one band they will
into buying the magazine. It says that you
another. As well they have the sub-
need to know these things if you have an
image to make the audience think the
interest in listening to these bands. These
story is bigger than they realise which
words afflict with `dirty little secrets`
could say they’re on the same amount
because it’s gossip and everyone secretly
of exposure but they wanted to have
does want to know about others secrets. This
the bigger fan base of Paramore’s band
reflects the target audience for the female
read this issue. It reflects the
gender because of a stereotype for the
readership because it’s saying that if
amount of gossip some women know of.
there's one band they don't particularly
enjoy then there’s many others which
Special is a buzzword because it gives an idea
they can.
that it wont be out ever again (this particular
issue). This says that its audience could be
desperate to get this issue, being the
audience is the working class this says they
do enjoy listening to bands like this (Panic at
the disco) because of a number of reasons;
emotions from the songs, the gender of
people in the band etc.
Young is a buzz word because it connects to
the target audience for the feeling that this
band is similar to the audience that read it so
it creates a connection between the two.
4. Metal hammer's masthead is black. This is to do Menu strips are set all over the cover to spread out For splash image; the man (Oli Sykes) is to the
with the type of music it writes about. Very hard, the variety of bands that are being advertised to the subject of cultural hegemony because not everyone
loud music . audience. This is because there's always an audience does like this type of music and not everyone will
They have the title as metal hammer because a for music so the company spreads out the bands enjoy it. This says that the target audience should
hammer is a working mans tool which says that the around the cover and issue so that the viewer will read be the defendants because if they enjoy his type of
readership is mainly male (64%) continued by the every band name before making a decision to buy the music then they’re getting in the way of the arrows
fact its a magazine aimed at the working class issue and reading it in its full. and being accused to.
(CZDE) through the price (£3.50) as well as that this According to his pose, tying in the idea of
type of music is dominated by the male population accusation, I assume he’s looking at a judge and
of bands and singers such as the man on the front awaiting his verdict. He looks quite laid back where
cover (Oil Sykes). As well the title has a bit of irony the assumption is that he’s free to go because his
as a hammer is a metal object to tie into the fact band’s music is everything that metal hammer
that the magazine represents hard and loud music. stands for; i.e. for the working class people that
Feature headlines (bring me the horizon) covers the make music for their fans who enjoy the hard
centre of the image. This could signify how sound that comes from this type of genre.
mainstream the band is or how much they’ve grown As well he’s a feminine view of desire because he’s
in the music industry. It signifies that the magazine shirtless, quite well built and has tattoo's. A
knows what their target audience wants, which is positive of this is that it will reach out better to the
loud heavy music in which anything can happen. female audience (36%) because of the stereotype of
`accusers` inflicts that they’ve committed a crime. women enjoying men like this, tall, who has
The word `Heretics` backed up by the magazine dominance, not afraid of pain and has an artistic
signifies that they’re their defending them and they side of things because of his tattoos.
will continue as long as they make this type of music A stereotype of this genre of musician is he’ll have a
i.e. Metal backed by the target audience by both tattoo to show that they’re not afraid of pain but as
genders which buy it. As well, you can say that even well to show their fans they don’t back down easy.
though there’s dominance of the male gender,
there’s an influence because of the amount of
women reading the magazine (36%).
The font is interesting for this particular issue There’s a lot of subheadings within the
because they start of with `Bring Me The Horizon` front cover which suggests that this
really big and in a bold yellow font which is the fist magazine is weekly because of the amount
thing the audience will see. This is to do with the of information. This tells us that the
`accusers` statement and it could represent a light of audience enjoy hearing about other bands
hope from the heavens; i.e. the fans) that let them similar to the cover. They’re subject to
know they’re innocent. cultural hegemony because they’re listing
A necessary feature for magazines is the barcode bands that are in the same genre to the
They use the different fonts to represent status for different bands
where it can have the issue number to see how band on the front cover (bring me the
and how mainstream they are within the world. ` a day to
long it’s been published as well as ordering any horizon)
remember, Matt Tuck` etc. ,are well known within this type of
that you may enjoy. It’s usually small so it’s the
music; i.e. loud icons to tie into the main image with the convention
last things the audience see. This is because if the
of rebellious where not everyone does enjoy the music. this tells us
audience see the price first an expensive
that target audience of 18-19 year olds enjoys hearing more
magazine will put them off buying it.
mainstream artists so we can say it represents one generation of
the audience within this specific magazine.
5. I feel that spin is different to other magazines on the market. This is because of the layout is has. It has lily Allen placed in the middle. I feel they do this to build the magazine around the
`cover star` (her) to get an idea of what the audience wants from the magazine. For Lily Allen its the fact that that she’s bold and artistic from the way she looks on the cover to her pose that
draws the reader in because It looks as if she’s staring at a hater and saying, listen to my music. This pose communicates herself as an artist because she's a mainstream artist to
communicate to the audience from different ages to ethnicities whom enjoy her music, being in this publication (Spin). As well they have her in front of the masthead to make the other parts
of the magazine stand out and let other bands have an identity. They’re not part of a collective genre, they’re their own artists so they’re not being compared to one another.
I think that other magazines such as Kerrang! and Metal Hammer when doing photo shoots for their cover do theirs according to a pose for a specific place on their front cover but Spin does
theirs in a way for they have a crashing effect to make the audience look so see who they’re talking about if they cant fully see the name. This does make it seem more visually pleasing so the
audience. They’re intrigued into reading it with their favourite artists/bands included where cultural hegemony is inserted here because of the amount of artists named on this cover..
Spin has lots of artists for its headline and subhead-
lines on the cover to simply get people to buy the
For the magazine, the masthead’s big and bold so it sticks out
magazine. People buy it because it has their favourite
and gives you the magazines identity straight away, where this
artist so they’re up to date on the stories concerning
will usually be one of the first things the audience sees if
them. An obvious choice would be Lily Allen simply
they’ve never seen it.
because she’s a household name. (a well known
From the Red on the background of the masthead, it could
artist).
convey passion some songs have. This says that its audience
They list many other and sometimes `different`
enjoy songs from lily Allen because her songs do have a
artists/bands to attempt the reader to listen to them
passionate quality they find demanding ,for example, her
with more mainstream and `known` artists/bands that
song; `smile`.
have been in the industry for some time (cultural
hegemony) . This includes Bruce Springsteen, Lady
Hawke and the cover artist Lily Allen. The magazine
For this issue, the splash image (Lily Allen) is in the view of the
enjoy mixing with some `underground` talent from
male gaze because of a few things. Firstly because of her
the current world. This would be from artists like
clothing. Its quite small which exposes her legs, arms and
Charles Hamilton, Glasvega and king Kha.
breasts. They do this to get the message of sex to the older
This would suggest that audience do look at the
target audience of 22- 34 year olds across because some
articles with the many different artists/bands named
musicians don't care about it and some do. Lily Allen uses a
so they may know who they are next time they’re in a
raunchier view of herself because she wants to get across better
magazine such as this.
to a male audience in which if people think she’s like this then
her music would be. She advertises herself to get across to a
bigger fanbase so that more people know who she is. However
their opinion is they like her music or not.
Another is because of her makeup. With her being dolled up, she
does look good where she looks comfortable in her own skin. Buzz words for spin include `Big in 09`. This would be
Because of this, she's being exposed in a feminine view. By this I because it gives off a idea that all the bands listed as
mean the Females who read this magazine will look up to her A necessary feature for magazines is the sub-headings are quite well known mainstream bands
and think this is the way they could look where some girls could barcode where it can have the issue number and it gives off the music taste afflicted with this
steal her style like many do with different celebrities. to see how long it’s been published as well as magazine. This tells us that the audience enjoy this type
ordering any that you may enjoy. It’s usually of music because they enjoy the best, the biggest and
small so it’s the last things the audience see. sometimes the more relevant music within this genre.
This is because if they see the price first an
expensive magazine will put them off buying
it.
