2. Introduction to semiotics
• Semiotics is the study of signs and symbols
and their uses and their interpretations.
• They are important in media studies as they
can have lots of different interpretations and
connotations adding to the depth of
information you can get from the sign or
symbol.
3. The heading is in a bold
bright colour therefore Barcode
attracting someone to
buy the magazine. The magazine has a colour scheme
Heading is easy to locate of pink, black and white. The colour
at the top left hand pink being a contrast to the target
corner. audience.
The colour pink is a The layout of the magazine
more feminine colour clearly shows that the main
which is a contrast to article is about Kelly Brook due
who the magazine is to the large heading and the
aimed at (target central image of her.
audience).
Block capitals show
importance.
Central image reflecting
Given the magazine is highly the name of the magazine
priced could insinuate that and its audience. FHM
the magazine is aimed at an meaning For Him
older age bracket as for Magazine, the image of the
children that would be a lot woman model in lingerie
of money to pay for a on the front cover appeals
magazine meaning that the to the audience.
magazine is not suitable for
that age. I would say the age
bracket who buy the
magazine ranges from 15-40
years old. Other articles the reader
will find inside the
Layout of the magazine.
magazine is
simple and
organised.
This subheading is an Interesting
fact and will appeal to some
readers making the person want
to buy the maagzine.
4. Conclusion
By doing a semiotic analysis I have learnt that
every part of a magazine has a purpose and
there is a reason behind why the
creators/designers of the magazine have used it.
The colour scheme, language, content, main
image on the cover of the magazine are
essential for analyzing the target audience of the
magazine and are all produced to entice
someone to buy the magazine.
