4. Vibe is a music and entertainment magazine founded by
producer Quincy Jones.
Quincy Jones launched Vibe in 1993
On June 30, 2009, it was announced that Vibe was shutting
its doors and ceasing publication immediately
2 years (12 issues) for only $14.95 1 year (6 issues) for only
$9.95
The audience for Vibe are listeners to R&B, Hip Hop and Rap
Target audience is between the of 18-34
Circulation
Vibes circulation recent statistics show that in 2007 it was
approximately 800,000
5. STRUCTURE
The structure of these magazines show
similarities in the way they are set up on
the page, especially the text which has
the house style as it has a layout of
usually being on the side although it’s
really small therefore it can be hard to
read.
However this emphasises the power
and presence of the image that is on the
contents page itself.
The way the word ‘Contents’ is written
has an unusual layout therefore it brings
across the individuality and possibly
also connotes the individuality of the
genre of music the Vibe magazine
covers.
From the layout we can also spot that
each of the storyline has a spacing
between each other so that it can be
read and the sub headings (titles) are in
bold to show the main stories.
6. -1- -2- COLOURS -3- -4-
• The Vibe magazine show the • The page also lacks colour which
differences they use in their House could be done purposely so the
style depending on whether it’s a women stand out as bursts of colour.
male artist or a female artist on the • The font is basic and black but creates
cover as we can see that for the male a sophisticated effect, whilst the
artist there is a darker background subheadings are more fancy and
this shows the dominance of men also feminine in italic.
it connotes the type music male • In addition the background is kept
artists produce. plain and simple in order to
• Magazine number 1 has a deep compliment the font and colour
red/ruby background which could scheme.
connote deep passion for the genre of
music.
7. TEXT
Instead of using numbers the Vibe have
used symbols for the contents which isn’t
often seen in other magazines.
The magazine is spilt into different sections where
mostly it relates to the music industry itself ,
however it also involves the fashion industry which is
a major part of music.
The heading for ‘Contents’ is The text however is really small for the
unique as it seems to be Vibes contents page as the image is the main
house style. thing that grabs attention.
8. A lot of ‘bling’ this promotes wealth
and youth culture
IMAGES The rope chain this artist is wearing
also promotes ‘bling’
This is a medium
Golden shot therefore
teeth we get the main
Direct eye person on the
contact with front over and
audience also a glimpse of
the street life in
the background
A medium
close up shot
– in order for Direct eye
emphasis on contact with
his jewellery audience
and the
tattoos to be
seen
The big chain has the word ‘Goon’
Tattoos
which also means – gangster, thug
or a hoodlum which are supposed This advertises other
to be negatives but with the issues of the The dark background
youngsters it seen as a good thing magazine connotes street/hood life
9. IMAGES
Long shot –head
to toe which
appeals to men
The direct eye contact shows
the dominance of the
women to show they are in
control
The images on itself are really bold and come out
strongly as it stands out also is really eye catchy
because straight away the audience notice the
females on the contents page
10. This is another genre
of magazine therefore
I am going to analyse
these contents pages
to expand my
knowledge in the
different type of
magazines also for a
wider range of
research.
11. XXL Magazine XXL magazine was established in 1997
and is a well known hip hop magazine. It was founded
by Jules Winnfield.
The target audience of XXL magazine will be fans of
Hip-hop/rap music. This may appeal more to young
adults as this genre of music is more popular amongst
the younger generation.
12. STRUCTURE
The structure of the magazine’s content page is straight
forward as there is a use of one main image and other
smaller images surrounding it as it has an unusual
layout therefore it brings across the individuality and
possibly also connotes the individuality of the genre of
music the XXL magazine covers.
The top magazine on the left however has more text
then what a regular contents page should have with
contrast to the magazine with the picture of the female
as it has less text however more images.
There is a emphasise on
the power and presence
of the image that is on
the contents page as it
shows faces of well
There is a similarity in the known people.
heading of the page
however they are not
exactly called the same.
13. COLOURS
The page also lacks colour which
could be done purposely so the
women stand out as bursts of
colour.
The font is basic and black but
creates a sophisticated effect,
whilst the subheadings are more
fancy and feminine in italic.
In addition the background is kept plain
The colours used for the contents page of XXL and simple in order to compliment the
magazine are red black and white like most font and colour scheme.
magazines. These choice of colours help the images
stand out more and also allows the text to be much
more visible.
14. IMAGES
Direct eye
A lot of ‘bling’ contact with
this promotes audience Image brings out the
wealth and female dominance as it
youth culture helps attract male
audience others such as
the direct eye contact
Emphasises this
The images on itself are really bold and come out strongly A medium close up shot
as it stands out also is really eye catchy because straight – in order for emphasis
away the audience notice the artists 50 Cent and Soulja on the body position
Boy on the contents page. This is done so that the
audience recognise them immediately.
15. Other smaller images
shown of famous artists
such Lil Wayne
(performing) and Kanye
West indicate the style
of music the magazines
covers
The dress sense shown
through the images
promote street life and
ghetto side of music
which may relate to the
audience as it may also
be part of their everyday
lives
17. Here is the double page
spread from Vibe
magazine which I’m
going to analyse.
18. STRUCTURE
The structure of double
page spread is
commonly seen . As one
side of the page
contains just an image
and the other just has
text.
Having the text ‘Life of a
shooting star!’ take up a
lot of space shows that
this could be seen as a
powerful punch line
and attracts audiences
attention who come
across the page. Which
would definitely tempt
them to read the
article.
19. IMAGES
The image is really eye
Although the shot is catchy as straight away
close up and there isn't writing all over Soulja
any eye contact the Boy’s face attracts or
image however still is lets say grabs our
powerful as it shows up attention.
his tattoos which
accentuates youth
culture
‘SWAG’ associates to
Soulja Boy’s track ‘turn
my swag on’ therefore
the audience who know
him straight away
understand the
relevance of the word
being written all over
his face.
20. COLOURS
The main colours Red,
black and white are like
a running theme of
colours
They personify the
genre of the magazine
The background is kept
white therefore its
simple and plain so that
the image would stand
These bold colours are out mainly and the
used to make the text main article itself
stand out also by
keeping it plain and
simple at the same time
21. Here is the
double page
spread from XXL
magazine which
I’m going to
analyse.
22. STRUCTURE
Again the
The main story line and structure of
purposes behind the double page
article takes up a lot of spread is
space as its powerful commonly seen .
and attracts audiences As one side of
attention who come the page
across the page. Which contains just an
would definitely tempt image and the
them to read the other just has
article. text.
23. IMAGES
The image is really eye catchy
as straight away it grabs our
attention because of the artist
who are well known.
The fact that the there
is eye contact as if the
artists are looking down
on the reader giving the 5O Cent and Soulja Boy’s dress sense
higher status look again accentuates youth culture and
street life also the ‘bling’ they are
wearing comes across as the wealthy
side of the music industry.
The body gesture of
both the artists A plus point is that it compliments the
welcomes the reader music genre of the magazine which is
also the fact that it’s a being represented.
long shot gives us a full
view of the way they
represent themselves
24. COLOURS
The writing being
This double plain black is
page spread common for a
doesn’t have double page
any colours at spread as it could
all apart from be easily read also
the black for it allows the image
the text and and the
white for the heading/title of
background of the page itself to
the half the be noticeable
page and grey
for the
background of
the image
