2. Selected Persona 3 – The Murphy’s
Problem Identified – Collection of Dog Hair on
a “clean as you go” basis
3.
4. Daily Shedding
◦ Owners experience daily hair loss, large breed, long
hair dogs tend to have a lot of hair shed on a daily
basis, for example Golden Labrador /
Retriever, Saint Bernard etc…
Seasonal Shedding – Spring & Autumn
◦ Owners will see excessive clumps of hair, shed from
their dog
Issue – How to collect this debris on a daily
basis?
5. Vacuum Cleaner head
becomes clogged with
dog hair, leading to
device inefficiency
Vacuum Cleaner bag
becomes quickly full
with large clumps of
dog hair
6. Pick up and collection of dog hair from floor
and furniture
Store dog hair / debris for easy disposal
Ensure device does not become clogged
Easy and intuitive to use