1. QUESTION 4: WHO WOULD
BE THE TARGET AUDIENCE
FOR YOUR MEDIA
PRODUCT?
2. My product would be aimed at people in the socio economic category A B C1.
They would be generally middle to upper class they would have fairly high disposable
income. It is aimed at people aged 17-28 therefore the younger end of the target
audience would be more likely to have part time jobs rather than full time jobs
therefore they are less likely to have as high of a disposable income but younger
people are generally more likely to idolise their favourite artists so more likely to invest
in them and spent £4.50 on an issue. Whereas the older end of the target audience
would have more of a disposable income so can be more of passive consumers so
that don’t have to show so much investment into the artist and can be passive
consumers because it isn’t as much of an expense.
3.
4. My target audience would be the psychographic of aspirers who are into
materialistic goods and aspire to improve their lifestyle, they would be the type of
people who would aspire to be like the artists that feature in the magazine, wanting
their beauty, wealth and success. This is a good group of people to target because
of their interest to better themselves they will be more willing to get involved and
buy issues regularly.
5.
6. I chose to target my magazine at 17-28 year olds because I have incorporated
multi media platforms such as twitter, instagram which will appeal to younger
modern age group. It is also targeted at a younger audience for the fact that they
are more involved with modern technology which is the biggest most expanded
way to consume music now and it is a ‘popular music’ and so it would generally be
younger people consuming that kind of music therefore they are the best people to
target.
7. I have targeted mainly women because there is a fair amount of lifestyle
fashion and celeb gossip in the magazine it is not solely music therefore it would
be more appealing to women. Also the majority of the main features artists
would be women so for aspirers it would be mainly women that would want to
read the magazine articles. However it is a popular music magazine which pop
music is consumed by both men and women therefore men would be targeted
aswell, also the fact the the artist on the front cover and throughout the magazine
are beautiful and aesthetically pleasing to attract the male gaze.
