The media product is a pop-alternative music magazine targeting males and females aged 16-25 who have a strong interest in music. The front cover features a female model around the target age to be aspirational to younger audiences and respectable to older audiences. While the male audience may view her through "the male gaze", she is dressed modestly in suitable clothes to avoid objectification. The magazine uses a color scheme of red, grey, black, and white to appeal to both genders. By covering two music genres, pop and alternative, it aims to attract a wider audience and boost sales and profits.