The document summarizes how the author addressed and attracted their audience in their magazine cover design. Some key techniques included using purple and blue colors that connote royalty and wealth to appeal to the target audiences. The cover uses bold fonts and a prominent image to demonstrate power and confidence. A medium shot of a model looking at the camera conveys confidence and empowerment, aligning with the magazine's goal of empowering minority groups. Social media links show an understanding of the audience and technology trends. Overall, the design aims to appeal to empowerment and standing out from mainstream conventions through techniques that connote power, importance, and confidence.

1. QUESTION 5
How did you attract/address your aduience?

2. Textual analysis
• The connotations of the purple and blues connote royalty and wealth, this
not only has an appeal factor to both of my target audiences but it also
gives my brand instant attraction as audiences will see it as an expensive
product, only for the best.
• The cover page is loud and expressive, it uses bold fonts and a prominent
focal image.These features demonstrate connotations of power and
confidence, whilst also encouraging theVAL type of an experiencer, as they
are seen to be creative and loud.
• The model is in a medium shot, with her eyes looking straight into the
camera.These elements once again demonstrate confidence and
empowerment, which is one of the main ideologies that I wanted to
incorporate within my magazine as I knew it would appeal to secondary
audience, as I aimed my secondary audience at homosexuals and anyone in
a minority group , alone with other people who enjoyed the music from the
very start.This is something that would be seen as subverting expectations
as mainstream genres often target there products at mainstream
audiences . However I knew from my genre appeal to a wider audience
than just a mainstream young group of people and therefore incorporated
cover lines and articles that encouraged empowerment.
• The slight reflection of light on the models face, has connotations of power
and importance. Audiences associate important people with a certain
spotlight, this beam of light mimics this idea and therefore demonstrates
her importance in the music industry.

3. • The distinct difference between the background colour and
the Page names has connotations of difference , an idea of
wanting to be heard and confidence.This therefore
appealing to my secondary audience and the brand identity
that I intended to create of empowerment and standing
out.
• The use of social media links, in the top right hand corner,
demonstrate to my audience that the “subculture”
understand there target audience and the recent move in
technology.We live in a generation that relies on the means
of social media activity and if a company were to not take
advantage of this form of below the line marketing, they
would be missing out on a large opportunity to make a
name for there brand.
• The purple splat has connotations of power and
confidence, the idea of making a mark on something
stereotypical conventional and mainstream.The purple
splat demonstrates an idea of power and integrity.Which
links to the ideologies linked with my secondary audience.