10 Secrets to Improve Recruiting Through Blogging

10 Secrets to Improve Recruiting Through Blogging Erik Deckers @edeckers

The Job Search Is Changing Is Changing

Social media helps find qualified candidates

Secret #1 If you’re not using (social media) because you’re in the camp that thinks it’s stupid, you’re going to lose. It’s as simple as that. It doesn’t matter if you think it’s stupid. It’s free communication, and there’s a crapload of users. — Gary Vaynerchuk, Crush It

122.6 million
active number of Internet users who read blogs
(That's 53.5%) (He is not one of them.)

Business Blogging is Growing

Secret #2 It's about Trust & Relationships

Blogging Helps Recruiting
Lay out information about job expectations
Describe company life
Answer questions
Help candidates self-select
Post surveys and polls

Secret #3 It's also about search...

#4. Keywords
Title
First 4 words of copy
ONLY keywords in anchor text

Use Unique Keywords “ It’s in my raccoon wounds.”

#5. Backlinks (get it?)

Create Backlinks
Other blogs (comments section)
Job postings
LinkedIn discussion groups
Forums
Company website (internal links count too)

1. Write for a Clever12-Year-Old 6. Write for a Clever12-Year-Old

What should you blog about. . . blog about. . .
The organization
The industry
Life at the company
Job openings

7. Write Good Stuff

Topic Ideas
5 Important Factors [Company] Recruiters Look For
Why [Our Company] Values Diversity
5 Résumé Red Flags
5 Ways to Help Your [Company] Interview

Finding Topics
Economic/job news
Industry newsletters
Frequently Asked Questions
Lists from list posts
Other blogs
Brainstorming sessions
Ask your networks

8. Give the people what they want

9. Keep it short.Real short.

Typical blog post
350 - 450 words is fine
1,000 words is too much
One idea, one post, one day
Find the "crease" where posts break
Include photos and videos

Secret #10: Get LinkedIn Get LinkedIn

Thank you! Read me ErikDeckers.com ProBlogService.com @edeckers [email_address] Reach me

10 Secrets to Improve Recruiting Through Blogging

by Erik Deckers on Nov 17, 2011

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