There are shifts in how people are searching for jobs. 185 million job-related searches per month via Google. People are using LinkedIn and Twitter. They&apos;re avoiding paper resumes and using online networking instead. The smart ones are avoiding the big job boards altogether.
So how are you reaching them? There are over 200 social networks where companies are often posting jobs. TweetMyJobs and Microjobs are two well-known Twitter recruiting accounts for the tech set. People have found AND applied for jobs on all of these social media outlets.
Starbucks even has their iPhone app that you can use to apply for jobs.
Social media lets you find qualified candidates without going through recruiters.
Business blogging is growing. It&apos;s not going away. It&apos;s only going to get bigger. We just got businesses to finally embrace websites and emails a few years ago. Why would blogging be any different?
If you want people to trust you, if you want candidates to trust you, you have to be approachable, friendly (and user friendly), and you have to communicate.
Search is important, because it&apos;s how I&apos;m found by potential clients. (Note the Bing results — the Broncos WR is outperforming me on Bing, because they&apos;re not as accurate. That&apos;s why most people still use Google. That&apos;s also why he&apos;s on my fantasy football team.)
Do you have a jobs board? How are you promoting it? What comes up when someone searches for jobs at your company?
Title First 4 keywords Only KW in anchor text Spiders don&apos;t know punctuation
Backlinks are the lifeblood of SEO
Transcript of "10 Secrets to Improve Recruiting Through Blogging"
10 Secrets to Improve
Erik Deckers @edeckers
If you’re not using (social media) because
you’re in the camp that thinks it’s stupid,
you’re going to lose.
It’s as simple as that. It doesn’t matter if
you think it’s stupid.
It’s free communication, and there’s a
crapload of users.
— Gary Vaynerchuk, Crush It
‣active number of Internet users who read blogs
(He is not one of them.)