7 Social Media Secrets To Successful Business


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Presentation I gave at the 2010 Indiana Small Business Seminar to about 100 people.

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  • How many of you are doing traditional marketing?
    How many phone calls do you make?
    How do you connect with people between calls and meetings?

  • 82 million to 78 million

  • Biggest demographic - Gen Y
    Fastest growing demographic - Women, 55 - 65
    Carmon on Facebook

  • Why should you blog?

  • 7 Social Media Secrets To Successful Business

    1. 1. 7 Secrets to Build Success Through Social Media Erik Deckers
    2. 2. Secret #1 If you’re not using (social media) because you’re in the camp that thinks it’s stupid, you’re going to lose. It’s as simple as that. It doesn’t matter if you think it’s stupid. It’s free communication, and there’s a crapload of users. — Gary Vaynerchuk, Crush It
    3. 3. Gen Y outnumbers Baby Boomers
    4. 4. 96% of Gen Y has joined a social network
    5. 5. 400,000,000 (400 million) ‣number of people on Facebook
    6. 6. If Facebook were a country, it would be the 3rd largest in the world
    7. 7. 77% ‣active number of Internet users who read blogs
    8. 8. 50,000,000 (50 million) ‣number of Twitter messages per day
    9. 9. Secret #2 Your blog should be the center of your social media campaign.
    10. 10. delicious
    11. 11. I blog for search, to increase my it gives my thoughts a place to go audience for my business message. to gather I enjoy sharing things I pressure and refine find with other people my thoughts peer To develop trust with existing clients and prospect for new business. Blogging has made the bathroom stall bigger. Not only can we say ”For a good time, call To write about mistakes I see our Lori," we can now explain why. clients make. It's great "venting" and educating at the same time. Create a knowledge base of things I encounter at work & share that knowledge w/ a community that gives me so much Because I want to Get News Out About My Build community, share ideas and best Community practices on personal growth/development I write about small biz marketing, social media, lots of PR tips, biz planning, along with the occasional rambling, and samples of our work Self expression. It’s no different than scribbling on a cave wall. We’re sharing stories with the “tribe.”
    12. 12. Blog about. . . •Your job •Your company •Your field •Industry trends •Special reports •Your life
    13. 13. Secret #3 Social media is not about selling
    14. 14. Secret #4 It's about Trust & Relationships
    15. 15. Build Your Network
    16. 16. Find People
    17. 17. Create & Follow Groups
    18. 18. Secret #5 It's also about search...
    19. 19. Secret #6 Don't forget the
    20. 20. Secret #7 Tell everyone who you are,
    21. 21. Any questions? Find me SmallerIndiana.com Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers Reach me Erik@problogservice.com For a copy of this deck Thank you!
    22. 22. Photo credits 1. Top Secret folder - Ninja Monkey - http://www.flickr.com/photos/a_ninjamonkey/ 2. Victoria's Secret - Steve Rhodes - http://www.flickr.com/photos/ari/ 3. Whisper - ElizabethSarah - http://www.flickr.com/photos/elisabethy/ 4. Sherlock Holmes - Greg Wake - http://www.flickr.com/photos/gregwake/ 5. Top Secret Area - Marcin Wichary - http://www.flickr.com/photos/mwichary/ 6. Shouting - Lanier67 - http://www.flickr.com/photos/lanier67/