Your Social Media Personality Type Is Killing Your Engagement and That's Holding You Back From Generating Qualified Leads. You can't hide on social media. * Ninety-two percent (92%) of small businesses plan to increase their investment in at least one social media platform in 2018. * Most small businesses want to increase their investment in Facebook (58%), and the recent Cambridge Analytica scandal isn’t slowing them down. * The most important metric for tracking the success of a small business’s social media efforts is engagement (20%) because it shows businesses that their followers are interested in their content. How can you increase your engagement? This presentation is for you! Jessica Campos, JD, BBA, author of The 6 Golden Rules of Social Media is presenting a 4-Step Strategy that every small business owner needs to follow in order to reach their target audience and get qualified leads and sales opportunities.

1. Winning
Social
Media
M A R K E T I N G F O R G R E A T N E S S . C O M

2. JESSICA CAMPOS, JD
Fascination with the science of getting rich is
something I learned in law school and something I
apply as a business owner.
Life is short. When you discover that success is a
non-linear process, you start questioning WHY,
WHEN, WHAT, and with WHO.
In this quest, I decided to blend my attorney skills
into a new industry: Marketing Forensics. The rest
is history!
Are you ready to learn how to market for
greatness?

6. our market
* Professionals
* Influencers
* Purpose-driven
* Passionate
* Hungry
* Growth mindset

7. what we do best

8. forensic marketing?
Who is a criminal?
Your marketing has been a
criminal in its inability to create
a steady, predictable,
repeatable and scalable lead
generation engine for your
business.

9. What is your number
ONE challenge in
social media?

10. WinningSocialMedia

11. your personality

13. Sapphire
My selfies are amazing
My dog is amazing
My fashion taste is amazing
My kids are amazing
My work is amazing
No shy to produce content
No camera shy
Tag their friends (100+)

14. Emerald
Play "safe" by sharing content that
their friends will like and comment.
Share the news. Not shy to express
their opinion. Activist.
Most likely accepts friends whom
they know.
Prefer to be behind the scenes.

15. Pearl
Takes the time to search and share
inspirational content.
Supports their friends (likes and
comments).
Not shy to snap a selfie to share a
panoramic view or recognize
someone.
Gives recommendations.

16. Rubi
Their profile shows character.
Their BIO is polished, in particular
showing their ranks, titles,
achievements.
Will show their life pictures with
influencers.
Small circles.
Authors.

17. You can make more friends in two
months by becoming interested in
other people than you can in two
years by trying to get other people
interested in you.
Dale Carnegie

18. Edge Rank
An "Edge” is defined as any activity that occurs on
Facebook that can potentially create a newsfeed
story. This includes Likes, Comments, tags, RSVPs,
or any public activity that a user undertakes.
Facebook utilizes the EdgeRank algorithm to filter
newsfeeds and show posts most relevant to the
user.

19. Edge Rank
When applied to Facebook, it becomes simple. The
algorithm bases it results on three logical
components: Affinity, Weight, and Decay.
With LinkedIn, their algorithm is different. It's
mostly about the quality of your network.

20. Afinity
The Affinity score is measured by the relationship
you have with the user that created the "edge.”
The more interconnected you are, the higher the
Affinity score.

21. Weight
There are two Weight types: post and interactions.
In plain English, this means that comments are
worth more than likes.
For example, when Facebook Places rolled out,
check-ins had a very high default weight for a few
months and your newsfeed was probably inundated
with stories like "John checked into Old Navy."
Generally, after a few weeks or months Facebook
dials the new feature back to a more reasonable
weight.

22. Time Decay
Facebook doesn't like old news. Additionally,
Facebook seems to be adjusting this time-decay
factor based on:
1) how long since the user last logged into
Facebook, and
2) how frequently the user logs into Facebook.
This is why I don't like Hootsuite!

23. key success factors
The quality of your profile, your content, and your
network MATTERS.
* Post real comments to get real comments.
* Use more videos.
* Share your profile and page in external places.
* Be open to expanding your network by sharing
content that speaks to all kinds of personalities.

24. call to action
Do you know how to
ASK?

26. M A Y U
Knowledge without
strategy tends to fail.

28. SPECIAL
OFFER
(WEBINAR
ONLY)
M A R K E T I N G F O R G R E A T N E S S . C O M

29. http://successclubvip.gr8.com/