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Avoid Content Shock Mixwest 2014 Conference

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Breakout session I gave at Mixwest 2014 in Indianapolis, IN. Mark Schaefer wrote about Content Shock on his blog, which freaked out a lot of marketers. I believe that if people stick with the basics AND become better writers, video producers, podcasters, we're going to beat the people who just churn out big steaming piles of mediocrity.

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Avoid Content Shock Mixwest 2014 Conference

  1. 1. Survive the Coming Content Shock
  2. 2. First Principles •Be First •Be Right •Be Credible •Be Better
  3. 3. What is Content Shock? • 10 hours/day “consuming content” • 600% bigger Internet by 2020 • High barrier to entry • Deep pockets win
  4. 4. k of the Literate Ro
  5. 5. The “Myth” of Rising Content
  6. 6. 1. “Write good content” is still a stupid strategy
  7. 7. 2. Be Human
  8. 8. “We will leverage end user learnings on a going forward basis.” “We'll use what you learned from now on.”
  9. 9. “We have created a frictionless user onboarding experience.” “Signing up is easy.”
  10. 10. AYFKMWTS?! A commonly used product management go-to-market planning approach leverages the concept of a customer lifecycle delivery model. Along with ensuring a solution’s technical readiness, a product manager must ensure that tools, processes, documentation and training are developed for sales, operations and customer care before declaring product readiness.
  11. 11. 3. Write Tight
  12. 12. For sale. Baby shoes. Never worn.
  13. 13. 4. Seriously, Read a Book!
  14. 14. Title Text • Body Level One • Body Level Two • Body Level Three • Body Level Four • Body Level Five Reading a lot teaches you what good sentences sound like, feel like, look like. If you don't know what good sentences are, you will not be successful as a writer of words.
  15. 15. 5. Partner Up
  16. 16. 6. Recycling Content
  17. 17. Unless you. . . • Update old articles • Revisit old topics • Expand list posts
  18. 18. Title Text • Body Level One • Body Level Two • Body Level Three • Body Level Four • Body Level Five 7. Curation
  19. 19. 8. Go Where The Competition Isn’t
  20. 20. 9. Create Exclusive Content
  21. 21. 10. Marketing Automation?
  22. 22. Read me ProBlogService.com ErikDeckers.com @edeckers erik@problogservice Reach me Thank you!
  • jbledsoejr

    Aug. 4, 2014
  • erichstauffer

    Aug. 3, 2014

Breakout session I gave at Mixwest 2014 in Indianapolis, IN. Mark Schaefer wrote about Content Shock on his blog, which freaked out a lot of marketers. I believe that if people stick with the basics AND become better writers, video producers, podcasters, we're going to beat the people who just churn out big steaming piles of mediocrity.

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