7. Employer Branding
78% of recruiter have hired through a
social network. A 20% increase in
three years.
100
50
0
Source: Jobvite Social Recruiting Survey 2013
8. How Important Is Your Profile?
Employers Are Highly Likely to Look At Candidates
93%
Source: Jobvite Social Recruiting Survey 2013
9. How Important Is Your Profile?
Source: Jobvite Social Recruiting Survey 2013
10. What are we looking for?
LinkedIn
Experience
Specific
Skills
Facebook
Blogs
Twitter
Google+
Experience
Source: Jobvite Social Recruiting Survey 2013
Cultural Fit
Industryrelated
posts
12. Best Practices for Posting
• Complete bios, appropriate headshot/profile
picture, call to action for contact info
• Ask/Answer Questions
• Keep it real and be authentic
• Use professional language and spelling
• Golden Rule Applies: If your mom would be
ashamed…
• Be conversational and ENGAGE: Tweet
Chats are awesome for this!
• Aim for quality, not quantity
• Keep content appropriate
• Be Positive
• Be aware of your audience
•Do NOT publicly post anything negative
about interviews, employers.
14. LinkedIn
• Name, Photo, and
Headline
• Customize URL and Link
to it on websites, social
media, business
cards, your resume
• Compelling Summary
Call to Action
• Keyword Rich Experience
• Add Rich Media - Projects
• Contact Info
• Ask for recommendations
and endorsements.
18. Graph Search for Facebook
• Look up “companies that my friends work for” or “software
companies in the DC area.”
• Search “my friends who are writers” or “my friends who work in
marketing”
Photo Source: Facebook
19. Sharing Updates with Lists
• You can select which lists can (or can’t) view your posts.
20. # Search in Twitter
•
•
•
•
•
Twitter is the 3rd most popular search engine behind Google and YouTube.
Use Hash tags to search for #jobs
You can search within Twitter two ways, by selecting #Discover or entering
words in the search box.
Search words can be phrases or #hashtags
You can search by location in the search box:#hiring near: Maryland
within:25mi
22. Tweet Chats
@VocusCareers attempts to participate in close
to 25 career-related tweet chats a month.
Tweet chats can help increase
followers, reach and engagement.
Followers: Tweet chats can help you get
your handle seen by people who normally
aren’t looking for you.
Reach: Your chances of being retweeted are
increased when you offer great insight to
the topic. People retweet and share you
original message with their own followers.
Engagement: We use “engagement” in
social media to refer to activity and
interaction with followers. When you put out
a question and get responses, you are
engaging your audience.
Hashtags to remember:
#Hiring, #HireMonday, #HireFriday, #HFChat,
#millennialchat
23. Employer Blogs
•
•
•
The Vocus Careers Blog is an
informational resource of posts
related to the employee experience
at Vocus for current and
prospective employees of the
company to help them through the
job search process and to make
the most of their experience as a
hire.
The blog reinforces the Vocus
employee brand image as
unique, accessible and credible
and will also establish the Vocus
recruiting department's expertise in
the areas of corporate recruitment.
Get noticed by
commenting, sharing and tagging.
24. Ignite Your Word Of Mouth
Posting comments on relevant blog posts about job searching might get
you in front of recruiters who use social media to source talent.
Post on company blogs or on general sites like Huffington
Post, Recruiter.com, Blogging 4 Jobs, Inc., Harvard Business
Review, Monster, CareerBuilder.
Other ways to promote your
brand:
•Email Signature
•Facebook posts
•Tweets or RTs
•LinkedIn Profile
•Network IN PERSON. WOM
about brands still occurs
offline.
25. Pinterest
• Create a Living Resume relevant to your industry. Link to
accomplishments.
• Follow Companies
26. Google+
•
•
•
•
Helps get you found with SEO.
Share your resume.
Share industry relevant content.
Recently added hashtags to
search results. #jobhunting
#recentgrad
27. Alerts
•
•
•
•
Twilert is an app that allows you to receive updates of tweets.
Set up “Twilert” emails with keywords so that you get updates about jobs at
specific companies in your email. This is easy to do.
You connect it to your twitter handle or google account.
Create searches and assign each a time to conduct the search.
28. Think Outside The Box
•
•
•
Video is a great way to get creative.
YouTube, Vine, Instagram
If done well, these are great tools to stand out.
Photo Sources: Mashable, Instagram (@VocusCareers)
29. Key Takeaways
Monitor
Your Brand Online (Google, Brand Yourself)
Use Your
LinkedIn
Profile
(CTA, Compelling Summary, Keyword Rich)
Privacy
Network
Engage
Hashtags
Master Privacy Settings for Personal Accounts
Online and Offline (90% of WOM still
occurs offline)
Don’t wait for us to find you. Be creative.
Hashtags are supported across platforms:
Twitter, Instagram, Facebook and Google.
Our VP of HR set up a separate website in anticipation for growth. As more positions began opening up and we began expanding, the recruiting team needed to attract talent and manage communication with that talent. Here’s a look at our Employer Brand. Our candidates/employees recognize these colors, this phrase.
Last year: LI was 92; Facebook was 26 and Twitter was 15.Recruiters are getting more savvy in the ways of sourcing within social media
Recruiters use the Top Three for similar and also for different tactics. Posting jobs, finding candidates. Contacting candidates: LI/Twitter, not Facebook
78% have hired through a social network. Of those, 92 said LI, 24 said FB, 14 said Twitter.
42% have reconsidered a candidate based on content viewed in a social media profile.
42% have reconsidered a candidate based on content viewed in a social media profile. More recruiters react negatively to profanity and grammar/punctuation errors than references to alcohol use.
Monitor Your Social Media PresenceGoogle Yourself What information is available for employers to find out about you online?Site likes Brand Yourself & Network Clean can help you.Proficiency with Privacy Categorize Facebook connections accordingly. Use Facebook Lists to share appropriate content Be smart across ALL platformsUpdate Contact Information
The guidelines are especially important for those of you who want to include Vocus in your bio information.Potential Clients, Customers, Referrals, Recruits have access to social media.Become familiar with your privacy settings.Tweet Chats to gain followers- talk to me and I can help you with this.
Organizing your friends into lists allows you to control who sees certain posts and what types of posts you see from people in each category or list.Smart Lists are created for you by Facebook based on About information.
Worst Thing you can do is fall off the face of the earth or become inactive.