Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Media & The Job Hunt
Interacting With Employers Online
Today’s Presenter

Veronica Segovia
Employer Brand Marketer, Vocus
@VASegovia
www.linkedin.com/in/vsegovia
Employer Branding

Source: Jobvite Social Recruiting Survey 2013
Employer Branding

Source: Jobvite Social Recruiting Survey 2013
Employer Branding
Twitter

Facebook

LinkedIn
Employer Branding
78% of recruiter have hired through a
social network. A 20% increase in
three years.
100

50

0

Source:...
How Important Is Your Profile?
Employers Are Highly Likely to Look At Candidates

93%
Source: Jobvite Social Recruiting Su...
How Important Is Your Profile?

Source: Jobvite Social Recruiting Survey 2013
What are we looking for?
LinkedIn

Experience
Specific
Skills

Facebook
Blogs
Twitter
Google+

Experience

Source: Jobvite...
Maintain Your Brand
Google
Yourself

ENGAGE

Your
Responsibility

Privacy
Proficiency

Get
Organized

Update
Contact
Info
Best Practices for Posting
• Complete bios, appropriate headshot/profile
picture, call to action for contact info

• Ask/A...
Who Are You?

Photo Source: BrandYourself.com
LinkedIn
• Name, Photo, and
Headline
• Customize URL and Link
to it on websites, social
media, business
cards, your resume...
• Join Groups
• Follow Companies

LinkedIn
• Use “LinkedIn Today” to find influencers.
• Use LinkedIn “Student Jobs” linkedin.com/studentjobs
Profile Views

Source: LINKEDIN Talent Solutions
Graph Search for Facebook
• Look up “companies that my friends work for” or “software
companies in the DC area.”
• Search ...
Sharing Updates with Lists
• You can select which lists can (or can’t) view your posts.
# Search in Twitter
•
•
•
•
•

Twitter is the 3rd most popular search engine behind Google and YouTube.
Use Hash tags to s...
Complete Twitter Profiles
•https://twitter.com/settings/account
•Include an avatar
•Include links in your bio information
...
Tweet Chats
@VocusCareers attempts to participate in close
to 25 career-related tweet chats a month.
Tweet chats can help ...
Employer Blogs
•

•

•

The Vocus Careers Blog is an
informational resource of posts
related to the employee experience
at...
Ignite Your Word Of Mouth
Posting comments on relevant blog posts about job searching might get
you in front of recruiters...
Pinterest

• Create a Living Resume relevant to your industry. Link to
accomplishments.
• Follow Companies
Google+
•
•
•
•

Helps get you found with SEO.
Share your resume.
Share industry relevant content.
Recently added hashtags...
Alerts
•
•
•
•

Twilert is an app that allows you to receive updates of tweets.
Set up “Twilert” emails with keywords so t...
Think Outside The Box
•
•
•

Video is a great way to get creative.
YouTube, Vine, Instagram
If done well, these are great ...
Key Takeaways
Monitor

Your Brand Online (Google, Brand Yourself)

Use Your
LinkedIn
Profile

(CTA, Compelling Summary, Ke...
Stay Connected
Questions?
Engaging with Employers Online
Upcoming SlideShare
Loading in …5
×

Engaging with Employers Online

548 views

Published on

This is an updated version of Social Media and the Job Hunt I presented to students at the University of Maryland's Career Services Center.

Published in: Social Media, Technology, Business
  • Be the first to comment

  • Be the first to like this

Engaging with Employers Online

  1. 1. Social Media & The Job Hunt Interacting With Employers Online
  2. 2. Today’s Presenter Veronica Segovia Employer Brand Marketer, Vocus @VASegovia www.linkedin.com/in/vsegovia
  3. 3. Employer Branding Source: Jobvite Social Recruiting Survey 2013
  4. 4. Employer Branding Source: Jobvite Social Recruiting Survey 2013
  5. 5. Employer Branding Twitter Facebook LinkedIn
  6. 6. Employer Branding 78% of recruiter have hired through a social network. A 20% increase in three years. 100 50 0 Source: Jobvite Social Recruiting Survey 2013
  7. 7. How Important Is Your Profile? Employers Are Highly Likely to Look At Candidates 93% Source: Jobvite Social Recruiting Survey 2013
  8. 8. How Important Is Your Profile? Source: Jobvite Social Recruiting Survey 2013
  9. 9. What are we looking for? LinkedIn Experience Specific Skills Facebook Blogs Twitter Google+ Experience Source: Jobvite Social Recruiting Survey 2013 Cultural Fit Industryrelated posts
  10. 10. Maintain Your Brand Google Yourself ENGAGE Your Responsibility Privacy Proficiency Get Organized Update Contact Info
  11. 11. Best Practices for Posting • Complete bios, appropriate headshot/profile picture, call to action for contact info • Ask/Answer Questions • Keep it real and be authentic • Use professional language and spelling • Golden Rule Applies: If your mom would be ashamed… • Be conversational and ENGAGE: Tweet Chats are awesome for this! • Aim for quality, not quantity • Keep content appropriate • Be Positive • Be aware of your audience •Do NOT publicly post anything negative about interviews, employers.
  12. 12. Who Are You? Photo Source: BrandYourself.com
  13. 13. LinkedIn • Name, Photo, and Headline • Customize URL and Link to it on websites, social media, business cards, your resume • Compelling Summary Call to Action • Keyword Rich Experience • Add Rich Media - Projects • Contact Info • Ask for recommendations and endorsements.
  14. 14. • Join Groups • Follow Companies LinkedIn
  15. 15. • Use “LinkedIn Today” to find influencers. • Use LinkedIn “Student Jobs” linkedin.com/studentjobs
  16. 16. Profile Views Source: LINKEDIN Talent Solutions
  17. 17. Graph Search for Facebook • Look up “companies that my friends work for” or “software companies in the DC area.” • Search “my friends who are writers” or “my friends who work in marketing” Photo Source: Facebook
  18. 18. Sharing Updates with Lists • You can select which lists can (or can’t) view your posts.
  19. 19. # Search in Twitter • • • • • Twitter is the 3rd most popular search engine behind Google and YouTube. Use Hash tags to search for #jobs You can search within Twitter two ways, by selecting #Discover or entering words in the search box. Search words can be phrases or #hashtags You can search by location in the search box:#hiring near: Maryland within:25mi
  20. 20. Complete Twitter Profiles •https://twitter.com/settings/account •Include an avatar •Include links in your bio information •www.facebook.com/vocuscareers •www.whyworkatvocus.com/opportunities
  21. 21. Tweet Chats @VocusCareers attempts to participate in close to 25 career-related tweet chats a month. Tweet chats can help increase followers, reach and engagement. Followers: Tweet chats can help you get your handle seen by people who normally aren’t looking for you. Reach: Your chances of being retweeted are increased when you offer great insight to the topic. People retweet and share you original message with their own followers. Engagement: We use “engagement” in social media to refer to activity and interaction with followers. When you put out a question and get responses, you are engaging your audience. Hashtags to remember: #Hiring, #HireMonday, #HireFriday, #HFChat, #millennialchat
  22. 22. Employer Blogs • • • The Vocus Careers Blog is an informational resource of posts related to the employee experience at Vocus for current and prospective employees of the company to help them through the job search process and to make the most of their experience as a hire. The blog reinforces the Vocus employee brand image as unique, accessible and credible and will also establish the Vocus recruiting department's expertise in the areas of corporate recruitment. Get noticed by commenting, sharing and tagging.
  23. 23. Ignite Your Word Of Mouth Posting comments on relevant blog posts about job searching might get you in front of recruiters who use social media to source talent. Post on company blogs or on general sites like Huffington Post, Recruiter.com, Blogging 4 Jobs, Inc., Harvard Business Review, Monster, CareerBuilder. Other ways to promote your brand: •Email Signature •Facebook posts •Tweets or RTs •LinkedIn Profile •Network IN PERSON. WOM about brands still occurs offline.
  24. 24. Pinterest • Create a Living Resume relevant to your industry. Link to accomplishments. • Follow Companies
  25. 25. Google+ • • • • Helps get you found with SEO. Share your resume. Share industry relevant content. Recently added hashtags to search results. #jobhunting #recentgrad
  26. 26. Alerts • • • • Twilert is an app that allows you to receive updates of tweets. Set up “Twilert” emails with keywords so that you get updates about jobs at specific companies in your email. This is easy to do. You connect it to your twitter handle or google account. Create searches and assign each a time to conduct the search.
  27. 27. Think Outside The Box • • • Video is a great way to get creative. YouTube, Vine, Instagram If done well, these are great tools to stand out. Photo Sources: Mashable, Instagram (@VocusCareers)
  28. 28. Key Takeaways Monitor Your Brand Online (Google, Brand Yourself) Use Your LinkedIn Profile (CTA, Compelling Summary, Keyword Rich) Privacy Network Engage Hashtags Master Privacy Settings for Personal Accounts Online and Offline (90% of WOM still occurs offline) Don’t wait for us to find you. Be creative. Hashtags are supported across platforms: Twitter, Instagram, Facebook and Google.
  29. 29. Stay Connected
  30. 30. Questions?

×