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Advanced Content Marketing Seminar - Indianapolis & Evansville

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Erik Deckers
Erik Deckers

Neil Miller and Erik Deckers gave a seminar on advanced content marketing in both Indianapolis and Evansville. This is Erik's portion of the presentation. Erik Deckers owns a content marketing and social media marketing in Indianapolis with clients around the world.

Marketing
1 of 41
Advanced Content Marketing
“Write good content” is a stupid strategy
Beware the Content Shock
Attack of the Literate Robots
Google Hummingbird
Google Hates Us
Old SEO • Keywords in Title • Keywords in first 4 words of body copy • 2% Keyword Density • Shitloads of Backlinks
New SEO
Click Through Rate
Time on Site
Bounce Rate
Focus on Topics, not Keywords
Write Guest Blog Posts
Your Profile Website
Create Exclusive Content
Recycling Content
Unless you. . . • Update old articles • Revisit old topics • Expand list posts
Curation Title Text • Body Level One • Body Level Two • Body Level Three • Body Level Four • Body Level Five
Measure Everything
Thank you! Read me ErikDeckers.com ProBlogService.com Reach me @edeckers erik@problogservice.com

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Advanced Content Marketing Seminar - Indianapolis & Evansville

Editor's Notes

  1. Talk about duplicate content and re-posting to your own site. What should you do, allow, and not allow for guest posts. • No backlinks other than to the company site. • Promote it on your channels, ask them to promote on theirs.