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Social Media: Branding and Privacy

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This presentation reviews method for branding using social media and discusses privacy issues.

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Social Media: Branding and Privacy

  1. 1. SOCIAL MEDIA BRANDING AND PRIVACY Women in PublicFinance FloridaChapter #WPFFC Dr. Kelli S.Burns @KelliSBurns University of South Florida
  2. 2. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. TOMPETERS
  3. 3. W HY AUTHORITY CREATE AVOICE ATTRACT OPPORTUNITIES
  4. 4. A PERSONALBRAND HELPS YOU DIFFERENTIATE YOURSELF BY COMMUNICATING YOUR UNIQUEVALUE PROPOSITION
  5. 5. STEPS FOR PERSONAL BRANDING TAKE INVENTORY DEVELOP A BRANDING PLAN CRAFT YOUR IDENTITY CHOOSE TOOLS AND CHANNELS CREATE AND SHARE CONTENT AND ENGAGE
  6. 6. TAKE INVENTORY Review how you are presentingyourselfon social mediasites. Google search and alert.
  7. 7. DEVELOP A BRANDING PLAN Consider your personalgoals.
  8. 8. CRAFT IDEN- TITY SOURCE: KAREN KANG, BRANDING PAYS
  9. 9. CRAFT YOUR IDENTITY WITH A GREAT HEADSHOT Smiling Squinching Asymmetrical Head/Shouldersor Head/Torso Facingcamera(or looking left) Buffer: Best Profile Photo
  10. 10. CHOOSE SOCIAL MEDIA BRANDING TOOLS AND CHANNELS LINKEDIN TWITTER WEBSITE/BLOG ONLINE PUBLISHING OR PODCASTING LINK EVERYTHING
  11. 11. LINKEDIN TIPS GREAT HEADSHOT DESCRIPTION INSTEAD OFTITLE COMPELLING SUMMARY PERSONALIZED URL LINKEDIN HEADER
  12. 12. TW ITTER TIPS FOLLOW EXPERTS AND ENGAGE/ SHARE SHARE YOUR OWN CONTENT USE HASHTAGS CREATE LISTS PARTICIPATE IN TWITTER CHATS TWITTER BANNER
  13. 13. W EBSITE TIPS WORDPRESS, SQUARESPACE, WIX BIO RESUME ACCOMPLISHMENTS GET YOUR URL
  14. 14. PUBLISHING AND PODCASTING IDEAS LINKEDIN PUBLISHING AND POSTS PITCH TO SYNDICATORS ENGAGING PODCAST CONTENT SLIDESHARE GUEST POSTING
  15. 15. CREATE VISUAL CONTENT Canva Powtoon Slidebean AdobeSpark HaikuDeck
  16. 16. MAKE BRANDING PART OF YOUR LIFE INCLUDE IT IN YOUR TO-DOLIST READ ARTICLES, STAY UPDATED ALLOT TIME FOR IT IN YOUR SCHED
  17. 17. WORRIED ABOUT ONLINE PRIVACY? SHOULD YOU # DELETEFACEBOOK?
  18. 18. SOCIAL MEDIA PLATFORMS DO NOT EXIST TO CONNECT PEOPLE TO ONE ANOTHER, BUT TO COLLECT YOUR DATAAND USE IT TO SERVE YOU ADS OR PROVIDE IT TO THIRD PARTIES. WE GET FREE ACCESS TO A PLATFORM TO SHARE OUR LIVES AND CONNECT WITH FRIENDS ALL OVER THE WORLD, BUT WE ARE BASICALLY SELLING OUR SOUL TO FACEBOOK IN EXCHANGE.
  19. 19. STEPS FOR PROTECTING PRIVACY ON FACEBOOK FACEBOOK SETTINGS: APPS FACEBOOK SETTINGS: ADS FACEBOOK SETTINGS: PRIVACY DON'T DO QUIZZES THAT REVEAL INFOOR USE APPS THAT ACCESS YOUR PHOTO
  20. 20. STEPS FOR PROTECTING PRIVACY ON PHONES OR WHILE BROWSING PHONE SETTINGS: LOOK AT APPS FIREFOX FOCUS (PHONE APP): SETTINGS/ BLOCK TRACKERS CREATE NEW LOGINS FOR SITES PHONE SETTINGS: PRIVACY/ LOCATION
  21. 21. THANK YOUKELLI S. BURNS, PH.D. ASSOCIATE PROFESSOR UNIVERSITY OF SOUTH FLORIDA @KELLISBURNS KELLISBURNS.COM KELLISBURNS

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