An introduction to Linkedin
•Download as PPTX, PDF•
0 likes•56 views
Learn the basics of a profile, some LinkedIn etiquette and some great profile examples. This ppt was specifically for a Supply Chain innovation company.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to An introduction to Linkedin
Similar to An introduction to Linkedin (20)
Recently uploaded
Recently uploaded (20)
An introduction to Linkedin
- 1. LinkedIn 101 Joyce Arias Digital Marketing Manager
- 2. “We don't have a choice on whether we do social media, the question is how well we do it?” - Erik Qualman Why “do” Social Media?
- 3. Some Important Stats LinkedIn – what's it used for? • Used for corporate announcements, professional networking, personal branding • It’s your corporate image
- 4. The Basics of Your Profile LinkedIn Profile 101 1. Make Sure All Info is Up-to-date, Including Picture (professional headshot) 2. Change Title to Include “Special Sauce” 3. Change your URL to Your Name 4. Consider Your Summary – “How I Can Help” 5. Bullet Points Are Your Friend 6. Make Sure Your Public Profile is Visible
- 5. LinkedIn Tips Example of a “Special Sauce” Title
- 6. LinkedIn Tips Example of a creative Summary Section – Good Storytelling
- 7. Linkedin Tips Customize Your URL Make Public Examples of published posts
- 8. Updates vs. Posts – What’s the Difference? Updates on Linkedin • Use for sharing articles, thoughts, events, and other quick items • Include a link and/or image if possible • Use the “@” to link to other people and companies • This lives on the scrolling feed of updates (does not stay on profile) Published Posts on Linkedin • Use when writing longer, in-depth, educational pieces • These should be able to stand on their own as an article • These are saved on your profile as resources
- 9. Updates 1. Use our Newsletter to Post Updates on LinkedIn. Just cut and paste title and link. 2. Use Appropriate Hashtag(s): #SupplyChainGeek 3. Follow Up On Your Own Posts with Likes, Comments, Views 4. Don’t Forget Partners, Industry Journals 5. Don’t Forget Local Matters! Publishing an Update TIP: Space out your likes and comments over time to stay relevant long after posting.
- 10. Share an Update Button – For Article Shares, Events, Etc. Publish a Post – for educational articles that stand on their own Feed – from your connections
- 11. LinkedIn Etiquette • LinkedIn Requests • Endorsements • Looking at People’s profile • Groups Once you join the same group as the person you want to meet, you are able to send them a LinkedIn message…for free
- 12. Social Selling 1. Follow Top 5 (to 10) Accounts on Preferred Platforms 2. Use LinkedIn to Find Additional Account Contacts and Prospects 3. View Profiles to Show Up 4. Look for Action Signals Relevant to Our Story Barcoding’s Social Selling 101 Listening
- 13. 1.Make It a Routine 2.Listen First 3.Engage 4.Connect (Start with Why) 5.Persuade Action Best Practices for Social Engagement Your Basic Plan
- 14. It’s like exercise… Finding the time to participate in social media is much like exercise; you need to make it an important part of your life. If it is important to you, you don’t even think about it anymore. IT JUST IS. You have a choice. You can choose to exercise regularly in order to stay fit. OR NOT. And you can choose to participate in SOCIAL NETWORKS.
- 15. 1. How do I make my profile more visible, and more exciting, rather than just be the ordinary one that it is now? 2. What is LinkedIn really for, besides the potential for other employers to see you and to share information? What are other reasons for having or maximizing your profile? 3. Should I be more selective about who I connect with in LinkedIn, or is it more of a numbers game and just connect with as many people as possible? 4. I want to start writing articles on my LinkedIn account. However, the topics would not have anything to do with my education or my work experience. I would be writing about things that I have education and experience in with volunteering, working with kids, and the environment. Should I leave these topics for a different venue, or would this enhance my LinkedIn profile, or hurt it? 5. ANY OTHER QUESTIONS? Questions I received before the presenation
- 16. To Do’s: 1. Make sure your LinkedIn Profile is 100% complete 2. Personalize your Public URL 3. List your accomplishments, skill sets etc. 4. Build your network using personalized messages rather than generic ones 5. If there isn’t a group for your interests, start one. (I think we do have one for you to join) 6. Look for groups related to your industry or your interests and ADD VALUE to discussions. 7. Use your LinkedIn everyday …or at least every other day. You can set a calendar reminder to remind you to post an update etc. 8. Now you can put your endorsing to the test! Endorse me here: https://www.linkedin.com/in/joycecarias What's Next? Your to-do list!
- 17. Additional Resources • Sales/Social Selling: • https://business.linkedin.com/sales-solutions • https://business.linkedin.com/content/dam/business/sa les- solutions/global/en_US/site/pdf/infographics/achieving -social-selling-success-infographic.pdf • Good LinkedIn Profile Summaries: • http://www.linkedinsights.com/3-stunningly-good- linkedin-profile-summaries/ Thank you! Joyce Arias Digital Marketing Manager https://www.linkedin.com/in/joycecarias/
Editor's Notes
- 100% complete profiles rank high in search engines People with 100% complete profile receive 40x more business and job opportunities
- Above is an example of how you can create some personality in your title – add keywords that describe your value
- Your summary can be creative – it is a space to tell your story. Keep it brief, interesting, and remember, bullet points are your friend.
- Click – Profile in the top navigation Under the contact info – find the Linkedin URL for your page Click the “Gear” or settings mark You’ll come to the page shown above – customize your public URL and make sure your profile is public
- LinkedIn Requests When you're growing your Network its always nice to add a personalized message to the person you are requesting Just because you “know” them doesn’t mean you have to accept their invitation. You want to build a strong professional network and that doesn’t necessarily mean having more is better. Just create a professional network you’d want in your professional circle. Endorsements Personally, when someone has endorsed me for something on my profile I usually reciprocate on theirs. If you know them personally then you can go ahead and “endorse” them for those skills Messaging some colleagues/coworkers for endorsements is ok! Again, sending a personalized message makes all the difference. Looking at People’s profile This is acceptable especially when you're thinking of connecting with them and/or meeting them You want to let them know you're looking at their profile, creates a conversation starter Groups More isn’t necessarily better. LinkedIn allows you to join as many as 50 groups just make sure they align with your interests/industry and you can provide some type of value. Groups are great to meet and reach out to executives or managers who are not really connected to your LinkedIn Network *Once you join the same group as the person you want to meet, you are able to send them a LinkedIn message…for free*
- Like, retweet, comment (but not too much) – personal email notifications sent Use hashtags effectively Start to see engagement – signal to reach out; Linkedin – keep it based on the topics discussed (not on sales) Once relationship is established – use it to persuade action on a next step – again no hard sell
- Be Authentic/ tell your personal story / don’t be afraid to be different Linkedin is primarily relationships and secondarily branding. It’s a great tool to do both. Two schools of thought – volume vs. quality. Reasons for choosing both – just make sure you know your plan It will enhance your Linkedin profile. We say go for it!