Stand out from the crowd on LinkedIn. Learn how to find keywords to build an easier to find profile.

1. LINKEDIN
TIPS
&
TRICKS
5.1
W
HO
ARE
YOU?
Becky Berry, CPCC
Career Coach
http://beckyberrycoach.com

2. LinkedIn
®
Why do I need to be on LinkedIn?
Do I need to be on LinkedIn if I’m not looking for a job?
What’s LinkedIn going to do for me?

3. LinkedIn
®
• 97% of recruiters use LinkedIn to locate candidates.
• 89% of recruiters hired someone through LinkedIn.
• 73 % of 18-34 year olds found their jobs through social media.
• 13% 18-34 year olds are on LinkedIn.
• 30% of Google searches are employment related – if you set your LI
profile up correctly, you will be found in a Google search.

4. LinkedIn
®
• Have your best face forward all the time. Who knows what
opportunities are out there?
• Be ready for new opportunities.
• Keep your LinkedIn profile fresh and up-to-date (yes, including your
head shot), so you’re always ready.

5. LinkedIn
®
Querying LinkedIn
®
job search for
• “systems engineer” returned 61,000+ results.
• “software engineer” returned 129,901+ results.
• “java” returned 51,o00+ results.
• “project management” returned 239,500+ results.
• “programmer” returned 60,500+ results.

6. LinkedIn
®
How do recruiters and hiring authorities find you?
5 most important recruiter searchable fields on your profile:
• Location
• Title
• Company
• Industry
• Keywords

7. LinkedIn
®
1 – Turn off your activity broadcasts
2 – Make sure your name is spelled correctly, is in the
correct order, and can be found.
If you have an unconventional name, put the conventional
spelling in parens after it. For example, Vikki (Victoria) Jones. If
someone searches for Victoria, they won’t find Vikki (or Torrie)!
Let’s get started on your profile!

8. LinkedIn
®
3 – Last name.
Your last name is your last name.
However, you can also use that field to append any certifications
you have that you feel recruiters might look for.
For example, if Vikki Jones has an MBA, she could enter Jones
MBA as her last name. Recruiter searches for MBA will pick up the
MBA in the last name field!
Don’t go overboard on this. PMP, MBA, CSM are some of the hot
certifications.

9. LinkedIn
®
4 – Headline. Your headline is 200 characters long. This is
where you start building your keywords into your profile.
Headline and key words – marketing your brand
How do you figure out what keywords to use?
•Choose keywords that match the job or career you’re looking for.
•Put your current job title and company in your headline –
make sure you use the common term for your title. Job
title is a key search field for recruiters!

10. LinkedIn
®
Headline and key words – marketing your brand
If you know people in your same position, look for them on LinkedIn,
and see how they list their titles.
You can search for jobs with your job title and see what comes up – is
there another way your job title is expressed?
Search for the other job title and see which gets more hits.

11. LinkedIn
®
Headline and key words – marketing your brand
• Search for jobs that you are interested in.
• Read the postings for key words in each job description (across
several postings).
• Do any of those key words apply to you? Put them in your
headline!

12. LinkedIn
®
Your summary
• 2000 characters to describe the authentic you.
• This is not a résumé – write in 1st
person.
• Talk about what sets you apart from the
other 107MM LinkedIn users in the US!

13. LinkedIn
®
Market your personal brand
• Branding statement formula:
• Here’s what I love to do;
• Here’s how I use it to solve problems;
• Here’s how I want to use it going forward (or how I’m using
it where I am now).
• Love your company and want people to know it? Write about
why you chose to work there –work environment, your impact
on the company, how it lets you use your best talent, how it
allows you to grow and learn.

14. LinkedIn
®
• Use consistent set of key words through your profile.
• Use key words that indicate your job functions – not just the job title.
• Stick to a core group of key words increases your ranking in searches
(both for recruiters and other people who are looking).
Market your personal brand

15. LinkedIn
®
Other tips and tricks
• No graduation dates if you’re worried about ageism.
• Taken classes at other colleges? List them.
• Work for a subsidiary of a conglomerate, like GE? Research to
see how others on LinkedIn are listing their subsidiary’s name.
• Recruiter search on GE Healthcare returns thousands of people,
search on General Electric Healthcare returns hundreds.

16. LinkedIn
®
Other tips and tricks
• Include clubs, sororities, sports, band, whatever honors and
activities. Even if it was back in the day! Broadens your search
reach. Also gives you more ways to connect with people.
• Include awards and projects in your job description. Recruiters
don’t always see the rewards and projects fields.

17. LinkedIn
®
Using LinkedIn to network
• More connections make you more visible, show up on more
searches.
• Don’t have to connect to everyone who asks to connect. Don’t know
them? Look them up.
• Create your own personalized letter, tell person why you’d like to
connect.
• Touch on anything you have in common – interest in the company,
a friend works there, you went to the same college, whatever.

18. LinkedIn
®
LinkedIn Groups: #1 way to grow your network
• Find out about a new industry or career by joining groups.
• Search for groups based on interests, job titles, companies, and
industry.
• Be active in your groups to raise your profile to people in
your group and recruiters. This also grows your network.
You never know when a company might be looking for
someone.

19. LinkedIn
®
Using LinkedIn to research careers and jobs
• Save your LinkedIn
®
job searches.
• Receive alerts from your saved job searches.
• Search for jobs by job titles, companies, people who work in
certain companies.
• Research a company through your connections in the company
– or their connections!

20. LinkedIn
®
Using LinkedIn groups for research
• Find out about a new industry or career by joining groups.
• Search for groups based on interests, job titles, companies, and
industry.
• Be active in your groups to raise your profile to recruiters and to
people in your group. You never know when a company might
be looking for someone.

21. LinkedIn
®
Develop a LinkedIn practice
• Spend 10 minutes every couple of days on LinkedIn.
• Post articles to your groups and to people you are trying to
connect or meet with.
• Comment on articles that are posted in your groups so people
will begin to know who you are.
• Connect to everyone you can think of – you never know who
someone else knows – OR – where they’ve worked.

22. From magazine publisher to software entrepreneur, I have had quite a
few jobs in my day. Now, as a Certified Professional Career Coach, I
use my vast experience to help other career changers recognize their
strengths and move toward their ideal career paths.
I specialize in helping people reframe traits that others see as a
“problem” and developing strategies to use them to their advantage,
including helping those with ADD and Asperger's find jobs and
succeed at them.
I also co-host Uniquely Brilliant, The Podcast with Strategies
for Creative, Quirky, and Extraordinary Thinkers, available for
download on iTunes and Libsyn.
Who am I?
Becky Berry, CPCC
Career Coach
www.beckyberrycoach.com

23. Resources:
www.maxoutli.com, www.thesocialu101.com,www.workitdaily.com
http://bit.ly/2eaneAg
Resources and downloads
Download a cheatsheet about LinkedIn Summaries
Join my mailing list and have career coaching delivered to
your inbox every week.
http://beckyberrycoach.com
Becky Berry, CPCC
Career Coach
http://beckyberrycoach.com