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Optimizing and Integrating Social Media into your PR

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Trivera Interactive
Trivera Interactive

Presented to Likemind - 2010

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Tom Snyder Trivera Interactive LikeMind- Milwaukee Dec 4, 2009 Optimizing and Integrating Social Media into your PR
 
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Tom Snyder President and CEO [email_address] @triveraguy on Twitter 262-250-9400 Trivera Interactive W177 N9856 Rivercrest Dr Germantown, WI 53022 (new Menomonee Falls address on Jan 2, 2010)

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Optimizing and Integrating Social Media into your PR

  • 1. Tom Snyder Trivera Interactive LikeMind- Milwaukee Dec 4, 2009 Optimizing and Integrating Social Media into your PR
  • 2.  
  • 3. Newspaper Ads Direct Mail TV Spots Radio Ads Trade Shows Infomercials Web Email Networking Outdoor Sponsorships Telemarketing Referrals Social Media PR Print
  • 4.  
  • 5. Tactics without strategy is the noise before defeat… Strategy without t actics is the slowest route to victory -Sun Tzu
  • 6.
  • 7. Top Down > Bottom Up & Side-to-Side Content C onsumers > Content C reators Information > Conversations Push > Pull What Web 2.0 has Changed
  • 8. News outlets are looking for content Stories need “angles” Writers are looking for “easy” Media editors LOVE templates What Web 2.0 has NOT Changed
  • 10. Web 1.0 PR Newsroom Media Email Lists SEO
  • 11. Web 2.0 PR Blog Software RSS Pitchengine Twitter/Lists Tweetups
  • 12.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19. Re-Purpose Coverage Blog E-mail Site Twitter Facebook Youtube
  • 20.  
  • 21.  
  • 22. Tom Snyder President and CEO [email_address] @triveraguy on Twitter 262-250-9400 Trivera Interactive W177 N9856 Rivercrest Dr Germantown, WI 53022 (new Menomonee Falls address on Jan 2, 2010)