Influencer marketing takes into account the value of social networks in which the opinions of some individuals carry more weight than those of others. While traditional marketing broadcasts a message to an entire demographic, influencer marketing is dedicated to finding the individual who can help drive a desired behavior to a critical mass, driving toward the “tipping point” that Malcolm Gladwell describes.
In this webinar we look at the practicality of this model - specifically, the ROI. What is an influencer worth? How can you leverage your influencers to maximize your ROI? Join us, and learn to:
-Identify your influencers
-Use influencers for lead-generation
-Grow your influencer network
-Measure the worth of your network