Social Media <ul><li>Overview </li></ul><ul><li>Planning Strategy </li></ul><ul><li>Execution </li></ul>
WELCOME! <ul><li>Intro </li></ul>
More In Media <ul><li>Dorien Morin-van Dam </li></ul><ul><li>Social Media   </li></ul><ul><li>Manager </li></ul><ul><li>St...
More In Media Brand <ul><li>Recognizable </li></ul><ul><li>Colors :  Yellow  &  Orange </li></ul><ul><li>Logo : Image Plus...
OVERVIEW <ul><li>Overview </li></ul>
OLD MEDIA <ul><li>a small group of elites are briefed in advance  </li></ul><ul><li>messages that are tightly scripted to ...
NEW MEDIA <ul><li>ordinary people provide content to others  </li></ul><ul><li>ideas and information are passed virally  <...
Social Media Platforms What is available? <ul><li>Overview </li></ul>
A Lot Of Choices <ul><li>Overview </li></ul>
Facebook I brushed my teeth! <ul><li>Overview </li></ul>
Twitter   I have to brush my teeth. <ul><li>Overview </li></ul>
LinkedIn I am good at brushing my teeth! <ul><li>Overview </li></ul>
Foursquare I’m brushing my teeth right here. <ul><li>Overview </li></ul>
YouTube Watch this video of me brushing my teeth!  <ul><li>Overview </li></ul>
Flickr Look at these artsy Canon 5D Mark II pictures of my teeth. <ul><li>Overview </li></ul>
Branding your  Social Media <ul><li>Across all Platforms </li></ul><ul><li>Recognizable </li></ul><ul><li>Logo and Profile...
Which Platforms? <ul><li>(Local)  Small Businesses </li></ul><ul><li>We recommend: </li></ul><ul><li>Facebook Page </li></...
Planning Strategy <ul><li>Strategy </li></ul>
Start with Goals <ul><li>More Sales </li></ul><ul><li>More Clients </li></ul><ul><li>More Business </li></ul><ul><li>More ...
   DRIVE TRAFFIC   to your website Example of a Strategy <ul><li>Strategy </li></ul>
   MORE ENGAGEMENT   on your Fan Page Example of a Strategy <ul><li>Strategy </li></ul>
Planning <ul><li>Social Media Audit </li></ul><ul><li>Content Development </li></ul><ul><li>Social Media Strategic Plan </...
CONTENT  DEVELOPMENT <ul><li>What do I want to say on </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><...
Content Focus <ul><li>Who is your target audience? </li></ul><ul><li>Which key words should you use? </li></ul><ul><li>Wha...
<ul><li>Why do I need different content on each platform? </li></ul><ul><li>Variety </li></ul><ul><li>Media Functions </li...
Benefits of Planning <ul><li>Get more Done/Time Saver </li></ul><ul><li>Strategy </li></ul>
Benefits of Planning <ul><li>Defined plan to follow. </li></ul><ul><li>Strategy </li></ul>
Benefits of Planning <ul><li>No duplicate posts/actions. </li></ul><ul><li>Strategy </li></ul>
<ul><li>Easy to delegate tasks. </li></ul>Benefits of Planning <ul><li>Strategy </li></ul>
Benefits of Planning <ul><li>(Better) Analysis </li></ul><ul><li>Strategy </li></ul>
Benefits of Planning <ul><li>Monitoring </li></ul><ul><li>Strategy </li></ul>
Content  Optimization <ul><li>Goals & Objectives   </li></ul><ul><li>Planning   </li></ul><ul><li>Execution   </li></ul...
Social Media Audit <ul><li>Strategy </li></ul>
Execution <ul><li>Execution </li></ul>
Posting Schedule <ul><li>Time Your  </li></ul><ul><li>Posts  </li></ul><ul><li>Tweets  </li></ul><ul><li>Blogs </li></ul><...
Posting Schedule <ul><li>Use different types of posts </li></ul><ul><li>Ask Questions </li></ul><ul><li>Evoke Emotion </li...
Posting Schedule <ul><li>Use different Media Sources </li></ul><ul><li>Video </li></ul><ul><li>Images </li></ul><ul><li>Te...
Social Media Campaigns <ul><li>On-line Contests </li></ul><ul><li>Giveaways  </li></ul><ul><li>Coupons & Specials </li></u...
Social Media Connecting <ul><li>Convert current mailing list and current customers to on-line friends and fans </li></ul><...
Social Media Networking <ul><li>Develop new on-line contacts through LinkedIn, Facebook & Twitter and by joining LinkedIn ...
Social Media Fame <ul><li>Add value by writing a blog in your ‘niche’ and linking to all your social media platforms </li>...
SEO Search Engine Optimization “ Do You Want To Be Found?” <ul><li>Execution </li></ul>
Use Key Words <ul><li>Execution </li></ul>
Use Your Profiles <ul><li>Execution </li></ul>
Comment on Blogs <ul><li>Execution </li></ul>
Like-Share-Post <ul><li>Best advice ever </li></ul><ul><li>Clicking ‘like’ is free. </li></ul><ul><li>Posting is free. </l...
Like-Share-Post <ul><li>Share posts of those you respect, like, or want to connect with.  </li></ul><ul><li>Click ‘like’ w...
Facebook Fan Page <ul><li>Execution </li></ul>
Optimize Your Edgerank <ul><li>Three factors:  </li></ul><ul><li>affinity or the relationship  between the creator and use...
Twitter Profile <ul><li>Execution </li></ul>
LinkedIn Profile
Building Your LinkedIn Connections <ul><li>Import your email contacts and invite them to join you on LinkedIn. </li></ul><...
Resource for  Social Media Updates <ul><li>www.MoreInMedia.com </li></ul><ul><li>Subscribe to Blog </li></ul><ul><li>Execu...
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Hands-On Social Media Workshop -Social Media Know-how for Business Owners

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PowerPoint Presentation of the Hands-On Workshop for Business Owners given by More In Media. This presentation includes a social media overview, a planning strategy and execution.

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Hands-On Social Media Workshop -Social Media Know-how for Business Owners

  1. 1. Social Media <ul><li>Overview </li></ul><ul><li>Planning Strategy </li></ul><ul><li>Execution </li></ul>
  2. 2. WELCOME! <ul><li>Intro </li></ul>
  3. 3. More In Media <ul><li>Dorien Morin-van Dam </li></ul><ul><li>Social Media </li></ul><ul><li>Manager </li></ul><ul><li>Strategist </li></ul><ul><li>Consultant </li></ul><ul><li>Trainer </li></ul><ul><li>Intro </li></ul>
  4. 4. More In Media Brand <ul><li>Recognizable </li></ul><ul><li>Colors : Yellow & Orange </li></ul><ul><li>Logo : Image Plus Name </li></ul><ul><li>Personal : Picture of Dorien </li></ul><ul><li>Fun, Unique : Orange Glasses </li></ul><ul><li>Duplicated on ALL social media platforms. </li></ul><ul><li>Consistency is key! </li></ul><ul><li>Intro </li></ul>
  5. 5. OVERVIEW <ul><li>Overview </li></ul>
  6. 6. OLD MEDIA <ul><li>a small group of elites are briefed in advance </li></ul><ul><li>messages that are tightly scripted to brief the national newspaper, broadcast networks and newsmagazines </li></ul><ul><li>the audience is passive </li></ul><ul><li>Overview </li></ul>
  7. 7. NEW MEDIA <ul><li>ordinary people provide content to others </li></ul><ul><li>ideas and information are passed virally </li></ul><ul><li>consumer generated content alters the laws of control of message </li></ul><ul><li>new social and user driven media </li></ul><ul><li>Overview </li></ul>
  8. 8. Social Media Platforms What is available? <ul><li>Overview </li></ul>
  9. 9. A Lot Of Choices <ul><li>Overview </li></ul>
  10. 10. Facebook I brushed my teeth! <ul><li>Overview </li></ul>
  11. 11. Twitter I have to brush my teeth. <ul><li>Overview </li></ul>
  12. 12. LinkedIn I am good at brushing my teeth! <ul><li>Overview </li></ul>
  13. 13. Foursquare I’m brushing my teeth right here. <ul><li>Overview </li></ul>
  14. 14. YouTube Watch this video of me brushing my teeth! <ul><li>Overview </li></ul>
  15. 15. Flickr Look at these artsy Canon 5D Mark II pictures of my teeth. <ul><li>Overview </li></ul>
  16. 16. Branding your Social Media <ul><li>Across all Platforms </li></ul><ul><li>Recognizable </li></ul><ul><li>Logo and Profile Picture </li></ul><ul><li>Key Words in Profile Information </li></ul><ul><li>Link to your Website </li></ul><ul><li>On all Promotional Materials </li></ul><ul><li>Overview </li></ul>
  17. 17. Which Platforms? <ul><li>(Local) Small Businesses </li></ul><ul><li>We recommend: </li></ul><ul><li>Facebook Page </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>to start with. </li></ul><ul><li>Overview </li></ul>
  18. 18. Planning Strategy <ul><li>Strategy </li></ul>
  19. 19. Start with Goals <ul><li>More Sales </li></ul><ul><li>More Clients </li></ul><ul><li>More Business </li></ul><ul><li>More $$$ </li></ul><ul><li>Strategy </li></ul>
  20. 20.  DRIVE TRAFFIC  to your website Example of a Strategy <ul><li>Strategy </li></ul>
  21. 21.  MORE ENGAGEMENT  on your Fan Page Example of a Strategy <ul><li>Strategy </li></ul>
  22. 22. Planning <ul><li>Social Media Audit </li></ul><ul><li>Content Development </li></ul><ul><li>Social Media Strategic Plan </li></ul><ul><li>Tie in with Business Plan </li></ul><ul><li>ALL are needed to succeed. </li></ul><ul><li>Strategy </li></ul>
  23. 23. CONTENT DEVELOPMENT <ul><li>What do I want to say on </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Strategy </li></ul>
  24. 24. Content Focus <ul><li>Who is your target audience? </li></ul><ul><li>Which key words should you use? </li></ul><ul><li>What do you want to be known for? </li></ul><ul><li>Strategy </li></ul>
  25. 25. <ul><li>Why do I need different content on each platform? </li></ul><ul><li>Variety </li></ul><ul><li>Media Functions </li></ul><ul><li>Audience </li></ul>Content Planning <ul><li>Strategy </li></ul>
  26. 26. Benefits of Planning <ul><li>Get more Done/Time Saver </li></ul><ul><li>Strategy </li></ul>
  27. 27. Benefits of Planning <ul><li>Defined plan to follow. </li></ul><ul><li>Strategy </li></ul>
  28. 28. Benefits of Planning <ul><li>No duplicate posts/actions. </li></ul><ul><li>Strategy </li></ul>
  29. 29. <ul><li>Easy to delegate tasks. </li></ul>Benefits of Planning <ul><li>Strategy </li></ul>
  30. 30. Benefits of Planning <ul><li>(Better) Analysis </li></ul><ul><li>Strategy </li></ul>
  31. 31. Benefits of Planning <ul><li>Monitoring </li></ul><ul><li>Strategy </li></ul>
  32. 32. Content Optimization <ul><li>Goals & Objectives  </li></ul><ul><li>Planning  </li></ul><ul><li>Execution  </li></ul><ul><li>Analysis & Monitoring  </li></ul><ul><li>Adjusting </li></ul><ul><li>Strategy </li></ul>
  33. 33. Social Media Audit <ul><li>Strategy </li></ul>
  34. 34. Execution <ul><li>Execution </li></ul>
  35. 35. Posting Schedule <ul><li>Time Your </li></ul><ul><li>Posts </li></ul><ul><li>Tweets </li></ul><ul><li>Blogs </li></ul><ul><li>Daily, Weekly & Monthly </li></ul><ul><li>Execution </li></ul>
  36. 36. Posting Schedule <ul><li>Use different types of posts </li></ul><ul><li>Ask Questions </li></ul><ul><li>Evoke Emotion </li></ul><ul><li>Share News </li></ul><ul><li>Post Your Blog </li></ul><ul><li>Share Information </li></ul><ul><li>Execution </li></ul>
  37. 37. Posting Schedule <ul><li>Use different Media Sources </li></ul><ul><li>Video </li></ul><ul><li>Images </li></ul><ul><li>Text </li></ul><ul><li>Execution </li></ul>
  38. 38. Social Media Campaigns <ul><li>On-line Contests </li></ul><ul><li>Giveaways </li></ul><ul><li>Coupons & Specials </li></ul><ul><li>SMS (texting) Campaigns </li></ul><ul><li>QR Codes </li></ul><ul><li>Exp. Pre-Holiday Facebook: Game of Like </li></ul><ul><li>Execution </li></ul>
  39. 39. Social Media Connecting <ul><li>Convert current mailing list and current customers to on-line friends and fans </li></ul><ul><li>Execution </li></ul>
  40. 40. Social Media Networking <ul><li>Develop new on-line contacts through LinkedIn, Facebook & Twitter and by joining LinkedIn and Facebook Groups. </li></ul><ul><li>Execution </li></ul>
  41. 41. Social Media Fame <ul><li>Add value by writing a blog in your ‘niche’ and linking to all your social media platforms </li></ul><ul><li>Execution </li></ul>
  42. 42. SEO Search Engine Optimization “ Do You Want To Be Found?” <ul><li>Execution </li></ul>
  43. 43. Use Key Words <ul><li>Execution </li></ul>
  44. 44. Use Your Profiles <ul><li>Execution </li></ul>
  45. 45. Comment on Blogs <ul><li>Execution </li></ul>
  46. 46. Like-Share-Post <ul><li>Best advice ever </li></ul><ul><li>Clicking ‘like’ is free. </li></ul><ul><li>Posting is free. </li></ul><ul><li>Sharing is free. </li></ul><ul><li>Execution </li></ul>
  47. 47. Like-Share-Post <ul><li>Share posts of those you respect, like, or want to connect with. </li></ul><ul><li>Click ‘like’ when you read a post and it makes you laugh, cry, excited, etc. </li></ul><ul><li>Execution </li></ul>
  48. 48. Facebook Fan Page <ul><li>Execution </li></ul>
  49. 49. Optimize Your Edgerank <ul><li>Three factors: </li></ul><ul><li>affinity or the relationship between the creator and user </li></ul><ul><li>interaction with the object (likes, comments, etc.) </li></ul><ul><li>timeliness </li></ul><ul><li>Execution </li></ul>
  50. 50. Twitter Profile <ul><li>Execution </li></ul>
  51. 51. LinkedIn Profile
  52. 52. Building Your LinkedIn Connections <ul><li>Import your email contacts and invite them to join you on LinkedIn. </li></ul><ul><li>Invite your friends’ friends. </li></ul><ul><li>Invite anybody in your ‘groups’ to be a connection. </li></ul><ul><li>Invite anybody you have an e-mail address for. </li></ul><ul><li>Execution </li></ul>
  53. 53. Resource for Social Media Updates <ul><li>www.MoreInMedia.com </li></ul><ul><li>Subscribe to Blog </li></ul><ul><li>Execution </li></ul>

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