Social Media Madness: New Horizons Presentation

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Social Media Madness: New Horizons Presentation

  1. 1. Social Media<br />
  2. 2. Social Media Tools?<br />
  3. 3. What is Social Media?<br />“an Umbrella term that defines <br />the various activities that integrate <br />technology, social interaction, and<br /> the construction of words, pictures, <br />videos, and audio”<br />-Wikipedia<br />
  4. 4. Conversation Online!!!<br />Simply put…<br />
  5. 5. So what?? Why Should I care?<br />BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008<br />BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009<br />Because time spent on social networks is growing at 3X the overall Internet rate, accounting for ~10% of all Internet time. Nielsen, Global Faces & Networked Places, 2009<br />Because “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite”. - Rupert Murdoch, Global Media Entrepreneur<br />SOCIAL MEDIAbeats Google in referred traffics<br />#1 Activity on the web<br />
  6. 6. By the end of 2009, generated $ 6.5 Million in sales from Twitter alone.<br />Since April, 2008, Comcast has helped over 150,000 customer through Social Media<br />Over 50,000 product ideas through Facebook<br />
  7. 7.
  8. 8. “We don’t have a choice whether we do Social Media, the question is how well we Do it” - Eric Qualman<br />
  9. 9.
  10. 10. Social Media Strategy<br />
  11. 11. #1<br />
  12. 12. #2 Listen<br />
  13. 13. Learn about your Audience!!<br />
  14. 14. #3 Choose Channels/ Tools<br />
  15. 15.
  16. 16. #3 Set Home-base<br />
  17. 17. #4 Engage<br />
  18. 18. #5 Choose TEAM <br />
  19. 19. #6 Analyze, Measure, Optimize<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24. Increase Facebook Fan Page<br />
  25. 25. #1: Embed Widgets on <br />Your Website<br />
  26. 26. #2: Invite Your Email and RSS Subscribers<br />
  27. 27. #3: Make a Compelling Welcome Video<br />
  28. 28. #4 Use Facebook Apps<br />
  29. 29. #5 Place Facebook Ads<br />
  30. 30.
  31. 31. Twitter for Business<br />Share Information<br />Market Intelligence<br />Build Relationships<br />Passionate Advocates<br />Product Improvements<br />SALES<br />
  32. 32. The key is to<br />post messages that your followers will find compelling <br />
  33. 33. What are you going to post about? <br />Relationships, immediate customer service, get-in-radar, etc<br />
  34. 34. LINGO<br />Following<br />Tweet<br />@username<br />DM, or direct message<br />RT, or retweet<br />Trending Topics<br />Hashtag (#)<br />Tweetup<br />Shortened URLs<br />
  35. 35. Strategy: Free your tweeter bird<br />
  36. 36. #1<br />
  37. 37. #2 Determine Goals<br />
  38. 38. #3 Twitter Profile<br />
  39. 39. #4 Build<br />
  40. 40. #5 Track, Measure, Iterate<br />
  41. 41.
  42. 42. Why LinkedIn?<br />Free!!! most of it <br />Not >professional site<br />GLOBAL market reach<br />Increase VISBILITY of the brand<br />Reaching the “Right People” <br />Generate traffic<br />Facilitate introduction<br />Experts opinions <br />Competitors/Industry health<br />
  43. 43. LinkedIn Strategy<br />Marketing Sessions<br />Answers<br />Services<br />Search<br />Groups<br />Polls<br />Events<br />Presentation<br />Buzz<br />Network<br />Recommend<br />Competitors <br />OR<br />Industry<br />New Market &Opportunities<br />Linkedin Crowd<br />owner<br />Home-Base<br />
  44. 44.
  45. 45. Gotcha Know!!!<br />Companies don’t blog, Individual do<br />Read other blogs<br />Blogging is not a <br />replacement<br />
  46. 46. Blogging Strategy<br />
  47. 47. #1 It’s All About Community<br />
  48. 48. #2 Content is KING<br />
  49. 49. #3 Beyond Just Text and Pictures <br />
  50. 50. #4 SEO<br />
  51. 51. #5 Encourages Interaction and Action <br />
  52. 52.
  53. 53.
  54. 54.
  55. 55. Photo Credits<br />Left only direction: http://www.clker.com/clipart-13792.html<br />Calculator: http://inspiredeconomist.com/tag/environmental-calculators/<br />Headshift Business card discussion: http://www.flickr.com/photos/criminalintent/2744040362/in/gallery-45315641@N05-72157623155844517/<br />Online Sex: http://www.tesionline.com/intl/indepth.jsp?id=335<br />Dell Twitter: http://www.pcworld.com/article/184076/dell_proves_that_twitter_can_be_profitable.html<br /> Stick Man: http://www.ignitesocialmedia.com/98-of-social-media-survey-results-are-insignificant/<br />Comcast: http://www.spudart.org/blogs/illustration_comments/3516_0_8_0_C/<br />Starbucks: http://www.theseattlespecialist.com/seattle-real-estate/starbucks-downturn-because-of-real-estate<br />Stop 0r I will: http://blog.thoughtpick.com/2009/06/top-20-social-media-jokes-clips-and-cartoons-mayjune-2009.html<br />We can do it: http://www.designspongeonline.com/2009/10/biz-ladies-09-project-management.html<br />Set Goals: http://ccsmallbusiness.wordpress.com/2008/11/04/set-goals-for-your-business/<br />Kid Listen: http://ovarukrastradio.site40.net/<br />Social Channels: http://avtecmedia.com/marketing/social-networking/<br />Sorry Leonard: http://blogs.msdn.com/b/stevecla01/archive/2007/06/16/the-world-has-gone-facebook-mad.aspx<br />HomeBase: http://www.csc.gov.sg/html/Newsletter/apr2006/c54.html<br />Kids of conversation: http://www.flickr.com/photos/11739182@N03/1263985679/in/gallery-45315641@N05-72157623155844517/<br />Argentina Fifa 10 World Cup: http://www.fifa.sportsportal.org/argentina-2010-fifa-world-cup-roster/<br />Mashable Twitter Graph: http://www.toprankblog.com/2008/08/tweetpoll-results-on-social-media-monitoring-and-measurement/<br />Facebook Face: http://worldphotocollections.blogspot.com/2010/02/real-facebook-funny-photos.html<br />Increase Fan : http://relatingonline.com/wp-content/uploads/2010/08/Facebook-Fans.jpg<br />Facebook Widget: http://winterstreetdesign.com/blog/set-up-a-facebook-page-for-your-business-2/, http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/<br />Our connected World: http://www.shaanhaider.com/2010/08/why-social-networks-aint-good-for.html<br />Subscribe and Win: http://wallstory.wordpress.com/category/free-stuff/<br />Twitter Bird Joke: http://hyperactivedesign.wordpress.com/tag/photography/<br />Twitter Business: http://pistachioconsulting.com/twitter-means-business-minnesota-case-studies-and-more/<br />Twitter Box: http://technmarketing.com/wp-content/uploads/2009/03/twitterbox.jpg<br />Oprah Twitter: http://www.socialmediaprism.com/2010/09/quick-guide-to-twitter-lingo.html<br />Twitter Research: http://www.twitip.com/twitter-for-research-why-and-how-to-do-it-including-case-studies/<br />Target Arrow: http://www.changeyourlifehacks.com/2009/02/11-hacks-on-how-to-set-goals-that-can-change-your-life/<br />Measure Tape: http://healnh.org/YYFH/toolkits/2009/01/waist-circumference.cfm<br />LinkedIn Man: http://www.gifttrap.com/comments/what-merchanise-will-facebook-offer/<br />Rule Of Thumb: http://www.culturebuster.com/chapter_24_lash_page_4.php<br />SEO: http://www.geekzu.com/basic-search-engine-optimization-tips/<br />SM Media Marketing Madness: http://blog.thoughtpick.com/2009/06/25-social-media-jokes-and-comics-episode-1.html<br />
  56. 56. Presented by<br />Fisher Laishram<br />Email: fisherlaishram@socialbuzzers.com<br />Facebook: http://facebook.com/fisher.laishram<br />Fan Page: http://facebook.com/SocialBuzzers<br />Linkedin: http://linkedin.com/in/fisherlaishram<br />Website: www.socialbuzzers.com<br />

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