2. Why Video?
• 75% of executive decision-makers
watch work-related videos weekly. 1/2
watch them on YouTube.
• 65% have visited a vendor site & 50%
have made a business-related purchase
after watching a video.
• Over 50% of executives share videos
with colleagues weekly.
• Numbers grow every year. 80% say
they watch more videos this year than
last.
Forbes: Video in the C-Suite: Executives Embrace the Non-Text Web, 2010
3. Why Video?
• 96% of shoppers who make online
purchases have watched online video
before.
• Consumers who view videos on websites are
64% more likely to buy from the site.
• 63% of total U.S. internet users are reached
by videos from businesses and account for
83% percent of all online sales.
• Videos are 53 times more likely than text
pages to show up on the first page of search
results.
comScore: 2010
4. Why Social Media?
• Of executives who share videos with
colleagues, younger ones use Social
Media primarily.
• For consumers, social video sites, such as
YouTube, drive sales more than other sites.
• YouTube is the 2nd largest search engine.
• Brand favorability & association rose by 57%
for videos received from a peer.
• People who get a video via personal
recommendation are 109% more likely to
purchase the product featured in the video.
Forbes, comScore and Social Media Video Mechanic
5. Begin with a Strategy
Tactics without strategy
is the
noise before defeat
-Sun Tzu
6. Social Media & Video Strategy
• Set Your Goals
• Identify Your Target
• SWOT
• Message
• Tactics
7. Plan Your Video Subject Matter
• Testimonials
• Interviews
• Information/Instructions
• Speeches/Presentations
• Portfolio Photos
• Critique/Cause
• Sales
• Humor
8. Create Your Video
• Insource/Outsource
• 10 Second Rule
• Short, Fast, Compelling
• Be Real & Conversational
• Lights, Camera, Actually
Good Video
• Ask for Social Support
9. Post Your Video
• Create a Brand Channel
• Maximize Description
• Tag Videos
• Complete Description
• OPTIMIZE:
Optimize Your YouTube
Videos in 10 Steps
