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Search Optmization: Social Media & Websites

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Presentation given to Metropolitan Builder's Association Sales & Marketing | Decision-Makers Conference – October 13, 2011

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Search Optmization: Social Media & Websites

  1. 1. Search Optimization: Social Media & Websites MBA's Sales & Marketing Decision-Makers Conference October 13, 2011 Tom Snyder Trivera Interactive
  2. 2. Holy Grail: Page 1, Position 1 <ul><li>Deserve to be there for the appropriate search terms </li></ul><ul><li>Optimized better than others vying for the same search terms. </li></ul>
  3. 3. Tactics without strategy is the noise before defeat Strategy without tactics is the slowest route to victory -Sun Tzu
  4. 4. <ul><li>Strategy </li></ul><ul><li>Needs and Goals </li></ul><ul><li>Keyword Research </li></ul><ul><li>Competitive Analysis </li></ul><ul><li>Tactical Recommendations </li></ul><ul><li>On-Page Optimization </li></ul><ul><li>Sitemap Creation </li></ul><ul><li>Website Development </li></ul><ul><li>Content Population </li></ul><ul><li>Off-page Optimization </li></ul><ul><li>Search Engine & Directory Submission </li></ul><ul><li>Social Media </li></ul><ul><li>Backlinks </li></ul><ul><li>Measurement and Improvement </li></ul>
  5. 5. Choose your Keywords <ul><li>Words vs. Phrases </li></ul><ul><li>Competition </li></ul><ul><li>Searcher’s Mind </li></ul><ul><li>Click Thru Rates </li></ul><ul><li>Bounce Rates </li></ul>
  6. 6. Build Your Site <ul><li>Sitemap & Navigation </li></ul><ul><li>Page Titles & Meta Tags </li></ul><ul><li>SEO Friendly URLS </li></ul><ul><li>Content </li></ul><ul><li>Blog </li></ul><ul><li>Landing Pages </li></ul>
  7. 7. Submit and Publicize <ul><li>Search Engines </li></ul><ul><li>Directories </li></ul><ul><li>Bookmark Sites </li></ul><ul><li>Blogs </li></ul><ul><li>PR </li></ul><ul><li>Social Media </li></ul>
  8. 8. Target the Search Engines
  9. 9. Add Social Media <ul><li>YouTube </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>LinkedIn </li></ul><ul><li>Pitchengine </li></ul>
  10. 10. Measure and Improve <ul><li>Google Webmaster Tools </li></ul><ul><li>Google Analytics </li></ul><ul><li>Raw Traffic Reports </li></ul><ul><li>SEO Moz </li></ul><ul><li>WebPosition </li></ul><ul><li>Hubspot </li></ul>
  11. 11. Final Thoughts <ul><li>Domain Registration </li></ul><ul><li>Site Load Speed </li></ul><ul><li>Insource vs. Outsource </li></ul><ul><li>Black vs. White Hat </li></ul><ul><li>PPC vs. Organic </li></ul><ul><li>Local Search </li></ul>
  12. 12. Triveraguy Tips (updated hourly M-F) http://bit.ly/pbVoso Tom Snyder's Blog – http://Triveraguy.com Resources - http://www.trivera.com/jumpstart/ Contact: Trivera N88 W16447 Main St., Menomonee Falls, WI 53051 262-250-9400 [email_address]

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